Help on Tele2, tariffs, questions

Wine Gallery Company

Wine Gallery is the first retail project of our team. We are a distributor of local alcohol products in Vietnam. Our main target audience is tourists coming on holiday to Vietnam.

When launching this project, we clearly understood that accounting and analysis of goods and cash flows is the basis of our business. On the advice of friends, we chose the USU (Universal Accounting System) program.

We were prepared for a long learning curve since this was our first experience with this type of program. But the program turned out to be simple and intuitive. The very next day after the acquisition, we put it into practice and every day we discovered new opportunities that helped us record and analyze a huge flow of information without any difficulties.

This program certainly helps in our daily tasks, but with the development and growth of our business, many regular clients have appeared, and we have an individual approach to each of them. Therefore, it was important for us to be able to obtain sales data for very different categories of goods, for each counterparty. We turned to USU specialists to resolve this issue. The guys quickly modified the program to suit our needs, which greatly improved and simplified our interactions with clients.

We are glad that we chose the USU company to implement the accounting system for our first business and continue to cooperate with the guys on the basis of other projects.

Sincerely, Director of “Wine Gallery” Kirichenko D.S.

We sell children's orthopedic shoes, children's rehabilitation equipment and various orthopedic products. Every year the range of products and the number of customers increases. For more efficient management, accounting automation is necessary. It is automation that allows any enterprise to move to a new level of development!

The selection of the program took a long time and carefully. The task was to find a universal program at an affordable price, which would combine all the functions at once: both the position of a cashier and a merchandiser, and when logging in with a different password, it would serve as an excellent analytical program for the store manager. And so we found USU. Just a godsend for an individual entrepreneur!

There was only one thing that bothered me... the lack of representation in our city, and then, as it turned out, in Russia as a whole. We couldn’t imagine how we could successfully collaborate while being on different parts of the world.

But, thanks to the professionalism and attentive attitude of the team USU, we have decided.

Today we have an easy-to-use sales automation program. Accounting for inventory balances, sales analysis by product groups, maintaining a customer base and much more. It is possible to model a program specifically for our type of activity.

Technical support is excellent. Specialists quickly respond to all questions and help with any request.

Sincerely, Head of the OrthoBots store A.A. Timerbaeva

We express our deep gratitude to the entire team of the Universal Accounting System. As owners of a children's consignment store, we know the importance of systematizing data about consignors and incoming goods for sale. On the recommendation of our partners, we decided to try USU for a consignment store, and after using its demo version, we were delighted with what can be done in this program. Accounting for the receipt of goods from consignors, suppliers, barcoding of goods, cost accounting, warehouse balances, inventory, payments to consignors, returns of goods to consignors and much more.

The developers are great, they listened to our wishes and added an agreement, a deduction for storing goods, and our percentage for the agency fee. Despite the fact that the training took place remotely, USU employees were very accessible and quickly explained how to work in the program. In general, working with such a program is a pleasure.

Director of the children's consignment store "Baby to Baby" Finagin M.Yu.

Russian Federation, Leningrad region, city of Vsevolozhsk

IP Bogubaeva Dinara

Wedding boutique Malinelli (IP Bogubaeva Dinara) expresses its heartfelt gratitude to the company IP Akulov N.N. for installing the program at our enterprise Universal Accounting System.

Thanks to the program, we forgot about keeping records in notebooks and Excel. All our information is stored on a computer and processed within a few seconds.

The program interface is very simple. All sellers mastered working in the system very quickly.

As a manager, I can view the results of the day’s work at any time from my workplace or while at home.

We have set up a visiting system. Now we can see which employees are on vacation or sick. It has become very convenient to calculate vacations and sick leave.

The accountant now sees the whole picture of the movement of goods and cash flows, and can also reflect payments both in cash and by card or using various payment systems.

Maintenance is carried out in a very timely manner and at a high professional level. The guys patiently answer all our many questions and complete the work on time.

Sincerely, Sharipov Darkhan

IP "Buranbaev"

Rating: 5/5

Product: Program for trade and warehouse.

Our company sells auto parts.

The management and team of IP “Buranbaev” expresses gratitude to you for the provision of quality services and a professional approach to supporting and maintaining the program USU – universal accounting system.

Taking into account our experience with the program developed for us, we can note the effectiveness and stability of the software. The provided program fully meets the requested parameters. The specialists of your company showed high professionalism, installing the program efficiently and training employees to use it.

We thank the employees of your company for their professional service and look forward to further cooperation.

Director of IP "Buranbaev" Buranbaev U.A.

IP Kurakova O.N.

Letter of thanks.

We would like to express our deep gratitude to IP Akulov N.N. and his team for assistance in organizing the business, namely adapting the program USU for clothing retail.

Today, the software market offers a fairly large number of business support options, but all of them are either high in price or do not have the required functionality and require additional improvements, which also affects the final price and timing of the project launch.

Our choice fell on USU for a number of reasons, namely:

1) reasonable price.

2) transparency of calculations.

3) the opportunity to try a demo version of the product.

4) high speed of project launch in the stages from product selection to the full launch of the project (less than 5 days.)

Unlike many software products on the market, this software is quite flexible to user requirements and allows you to customize almost any aspect according to the specifics of your business. Another advantage is the absence of requirements for the use of special equipment. Separately, I would like to say thank you for the lightning-fast reaction of those. support for queries.

We wish your team prosperity and new professional successes!!

Sincerely,

Individual entrepreneur Olga Nikolaevna Kurakova.

Institute of Proper Nutrition, Keith LLP

Individual entrepreneur "Universal Accounting System" managed to quickly and efficiently organize the development and implementation of a software system for the Institute of Proper Nutrition in Astana, as a result of which the company systematized the current work of several departments, optimizing it to a minimum, but at the same time the report form remained complete, detailed and transparent.

We would like to note that the employees completed all installation work on time, made our adjustments and changes, in strict accordance with the terms of the Agreement. Upon completion of the work, the employees promptly provided a Certificate of Completion for their part.

Managers and programmers are very punctual and polite.

In general, the program is simple and easy to use.

Director Koishegarina A.N.

06/01/2017

Company "ECOSTIL"

Taking into account our experience with the program developed for us, we can note the effectiveness and stability of the software. When our company ordered a warehouse accounting program, the software development was completed on time. The presented program fully meets the requested parameters; the company’s specialists showed high professionalism, performing high-quality installation, setting up the program and training employees to use it.

Thanks to this software, it was possible to most fully optimize all processes for managing and controlling warehouse accounting.

Trade organization "Valuables Shop"

I started my business from my small kitchen. First bouquet. First excitement. Mommy is on maternity leave. Standard story. The time has come for volumes to increase. The customer base is growing. At first I managed to keep everything in my head. Then Excel came. By the way, it turned out to be not so easy to lead. Since all the formulas, names, lines, everything had to be thought out independently. Having abandoned Excel, having received even more volume, invoices came to replace it. It seemed like happiness. But as it turned out. Not at all either. The numbers differed. Finding out the presence of residues took a huge amount of time. And then the idea of ​​automation came to mind. The analysis and calls began. And I chose usu. What I don’t wish for to this day. I've been using it for over a month and a half. More specifically: the happiest thing is making reports. Balances are withdrawn instantly, it is possible to make a discount, add bonuses, and view any charts. Today I can’t do a single step without this program. If something happens to my laptop, I go into convulsions.

What difficulties. 1. Get ready if you are Plyushkins like me. Then you will have to enter a thousand little things into the database and think through them. But this is a matter of 3-4 days of hard work. During this time, you become more familiar with the program and begin to feel it. I am grateful to Irina, who initially withstood the attack of calls: what, how, where, what gives. Then there were the programmer guys. By the way, those who have golden patience and good brains :-). So, my experience using the program is positive. On the downside, I became somewhat dependent on it and fell in love with the reports. Well, of course, now I take reports and hold meetings with a smart look). Usu is a new level for me. Which showed my growth. Efficiency. Nothing goes unaccounted for. Every penny, every product knows its place. Usu has helped me grow as a businessman. Who knows: oh well, I won’t count it. Okay, I'll give it to you. The stage of calmness is passing. The stage of growth and respect for one’s own work begins. I'm grateful. I am grateful to every employee who led me to my personal small victory.

2) It is possible to take a photograph of the product, and sellers can see what they are selling when selling. This is great - there is much less re-grading.

3) It is possible to issue a receipt of 2 types and make a sale without a receipt - the goods are written off in any case.

4) Wonderful performance analysis. You can see graphically (which is more visual) the result of the question asked. And by profit, and by product, and by sales of each seller, and much more.

5) Responsive and competent company employees, which is very pleasant. They quickly come to the rescue and help resolve the issue.

I think I made the right choice.

Great accounting tool! Convenient, simple, understandable and intelligible program.

Thanks to its creators for making accounting easier.

Individual entrepreneur Samarina T.V.

We chose a ten-point scale and gave each of the reviewed programs an average score based on evaluating it according to five main criteria: cost, ease of learning, functionality, stability, technical support. The TOP is compiled based on an analysis of the capabilities of a particular program or service, as well as user reviews about working in it.

TOP 10 Best programs and services for warehouse management

The dry numbers in the table are not very powerful arguments in the debate about which program is the best in its segment. Therefore, we present to your attention a brief overview of all of the above programs and services.

Product-Money-Product

This program is a strong middle peasant in the world of software for warehouse accounting. It is difficult to identify pronounced pros and critical disadvantages. Its universal functionality is “tailored” for maintaining warehouse records in small retail and wholesale enterprises.

pros

• Availability of a demo version that can be used for three months.
• Support for an unlimited number of warehouses or retail outlets, as well as the ability to create any own enterprise structure.
• Support for TDT operation on remote computers, outside local networks.
• The possibility of using this software in assembly production, when the finished product is made from pre-purchased components.

Minuses

• Sometimes there are “holes” in the TDT program code that open up the possibility of accounting fraud.
• The program is updated for free only for six months, and after this period you have to pay a subscription fee for each update.

What is the price?

The price for the electronic version of the program for one work computer is 3894 rubles. However, if it is necessary to install this software on the second, third and subsequent computers, the cost will decrease. The minimum threshold is 2950 rubles (fifth or more working computer). Accordingly, the total cost of “Product-Money-Product” for five jobs will be: 3894 + 3658 + 3422 + 3186 + 2950 = 17,110 rubles.

IP: Trade warehouse

This warehouse and trade accounting program is a kind of old-timer on the market; its first version was released at the beginning of the 2000s. Together with the IP: Accounting software, it is part of the Info-Enterprise software package. It is not difficult to guess that in symbiosis these programs work doubly more efficiently.

pros

• Stable and uninterrupted operation on computer configurations, both old and modern.
• The best ratio of price and functionality compared to analogues.
• Timely technical support and updates.
• Availability of a free version, which is perfect for full-fledged warehouse accounting in small businesses.
• The ability to manually configure some aspects of the program without calling the programmer.

Minuses

• Somewhat archaic interface and general program structure.
• Insufficient number of automatic settings for standard operations.

What is the price?

The “Standard” version can be purchased for 6,900 rubles, the “Pro” version costs 11,900 rubles. Additional network seats for these versions cost 1950 and 2900 rubles, respectively. It is possible to purchase each version in installments, divided into four equal quarterly payments.

Microinvest Warehouse Pro

A guest from Bulgaria, the Microinvest Warehouse Pro program is designed to automate the warehouse accounting of materials in enterprises, mainly retail chains. Its uniqueness lies in the ability to build controlled logical chains from elementary operations with subsequent total control of each business process.

pros

• The functionality of the program is ideal for restaurants and self-service stores.
• Does not require fine tuning or changes to the system after installation.
• There is an option to synchronize the program with electronic trading equipment for issuing receipts.
• A fairly flexible system for customizing the program to suit specific needs.

Minuses

• The interface is far from intuitive.
• Problems with internal document search and report generation.
• Relatively high cost of the program.

What is the price?

The price of the full version of the program is 199 euros, or a little more than 12,000 rubles at the exchange rate as of February 2017.

The purpose of this online service, developed in the cultural capital of Russia, is maximum automation of retail trade processes. A powerful set of tools for warehouse accounting allows Subtotal to compete with more specialized programs and services.

pros

• Integration with the online accounting service “My Business” and the 1C: Enterprise software package.
• Ability to work in the service from tablets and laptops.
• Support for EGAIS, which allows you to sell alcohol.
• Availability of an application for creating templates for composite products.
• Friendly interface and amazing ease of learning the program.

Minuses

• The “youth” of the service and, as a result, the lack of some specialized functions.

What is the price?

The first month of work at Subtotal does not cost a penny. But for each subsequent month, a subscription fee of 1,400 rubles is paid when connecting one outlet. The monthly subscription fee for each additional outlet is 900 rubles.

SuperWarehouse

The first version of the SuperWarehouse program was released back in 1993. Since then, this software has been constantly improved, keeping up with the times and legislation, and in 2016 the cloud version of SuperWarehouse was launched. The secret of such a long life of the program is simple - maximum ease of learning, coupled with the presence of all the necessary functions for maintaining warehouse accounting in a small enterprise.

pros

• Even a person without an accounting education can learn to use this program in a few days.
• Integrated source document generator option that allows the user to create their own documentation forms.
• Simple and flexible configuration of restricting user access to individual documents and reports.
• Support for automated accounting of goods in 100 different warehouses.

Minuses

• The functionality is not sufficient for maintaining inventory records at large retail enterprises.

What is the price?

The installed version of the SuperSklad program will cost 985 rubles, the “cloud” version will cost 345 rubles.

Big bird

The Big Bird online warehouse accounting service has a reputation as one of the best programs in its segment. Despite its relatively young age, this product from domestic programmers from the Etheron company has received recognition from many small business owners due to its reliability, high speed and good functionality.

pros

• The rich interface of the program, like its installed counterparts, will allow users who are accustomed to working with the “classics” to quickly navigate it.
• The presence within the program is almost a separate application for the seller - simple and functional.
• Possibility to automatically save the latest changes.

Minuses

• In some places, the program code is “raw”, contributing to the occurrence of failures in the program.
• Periodically arising problems in the module for working with online stores.

What is the price?

The service has two tariff plans – “Hummingbird” and “Albatross”. The first one is completely free, but with limited capabilities. To use the second one, you will have to pay from 790 to 990 rubles per month, depending on the total subscription period (the longer it is, the lower the cost of one month).

My warehouse

The birth date of this cloud warehouse accounting service is 2008. Five years later, My Warehouse received the Cloud 2013 award and was recognized as the best cloud service in Russia. Despite everything, this service continues to maintain its brand and today has earned the trust of more than 700 thousand small and medium-sized businesses.

pros

• Versatility and amazing ease of learning the program.
• Constant improvement of functionality and friendly technical support.
• Flexible API that allows integration with other useful services and programs.
• Unprecedented level of user data protection.
• EGAIS support.
• Access to the system from tablets and smartphones running iOS and Android.

Minuses

• Lack of sales templates.
• Lack of ability to create data archives.

What is the price?

The subscription fee for the “Basic” tariff, designed for two workplaces, is 1,000 rubles per month. “Professional” (5 workplaces) costs 2,900 rubles, and for the most advanced tariff – “Corporate” (up to 10 employees) you will have to pay 6,900 rubles monthly. The “Free” tariff for one workplace corresponds to its name, but has a number of significant limitations.

AccountingCloud

This online service focuses on functions related to the movement of material assets and accounting for warehouse balances. A simple interface and focus on small businesses make UchetOblako an excellent choice for small wholesale and retail businesses.

pros

• Availability of a convenient print designer that allows you to customize printing on price tags, receipts and documents.
• High stability even on weak computers with low Internet connection speeds.
• Possibility of combining several remote retail outlets or warehouses into one array.

Minuses

• Slow pace of service development and introduction of new features.

What is the price?

The “Beginner” tariff is absolutely free and is available only for one user. As for the “Entrepreneur” tariff (3 users), the monthly subscription fee for it is a ridiculous amount - from 80 to 100 rubles, depending on the duration of the subscription. The fee for each additional workplace is 80 rubles per month.

CloudShop

A young, practical and convenient online service for keeping track of inventory, material assets and clients. Users from 28 countries around the world have already appreciated its capabilities. Its free nature and balance of all components are attracting more and more small and medium-sized business owners.

pros

• The ability to create an online showcase where products that are in the user’s database are displayed.
• Reliable user data protection system.
• Friendly interface and flexibility in fine-tuning the program.
• Availability of a convenient mobile application.

Minuses

• There is no possibility of deferring payment to the cashier and linking to cash register according to 54-FZ.
• No support for Bluetooth or USB receipt printers.

What is the price?

You don’t have to pay a penny to work in CloudShop, but only if you have no more than 5 users. The subscription fee for connecting each subsequent user is 299 rubles.

1C: Trade management

Powerful and functional software for warehouse management from the market mastodon - the 1C company. The main and most serious competitor of all programs and services described in this TOP.

pros

• Outstanding functionality, almost 24/7 technical support.
• Suitable for inventory management at the largest enterprises.

Minuses

• This program is not very friendly to beginners, and sometimes even to experienced users. Often, to “finish” some functions, the help of a professional programmer is required.

Eventually

I would like to note that for different organizations that use this kind of program, not all criteria may be equally important. For example, a small individual entrepreneur with a meager turnover will prioritize ease of development and low cost of service for warehouse accounting. The owner of a large enterprise, most likely, will not look at the price of the program - what is important to him is flexible and powerful functionality with the presence of additional options. Therefore, the program’s place in our TOP reflects only the level of its balance and versatility for different categories of users. Everyone will choose the best warehouse accounting program for themselves, based on the specific tasks that will be assigned to it within a particular organization.

All companies that succeed in trading do one thing excellently - they manage sales, and how effectively this management is built has a direct impact on their success. It is very important to understand that the work of any organization depends on many components that are constantly in motion and in a state of activity.

That is why it is necessary to thoroughly understand the sales management process - this will give confidence that all elements of the mechanism are functioning properly, thereby leading to maximum profit for the company, and at the same time to the greatest benefit and the best result for the client.

In this lesson we will talk about the main nuances of sales management, and we will try to point out the most important components of this process.

What is sales management and sales management system

The term “sales management” is very multifaceted, and there is currently no single universal approach to it. Some experts view it from the perspective of managing people directly involved in sales (this includes personnel selection, motivation, training, etc.). Others refer to sales management as channel management. Still others focus on automating processes of interaction with the client base.

In general, sales management can be characterized as the coordination of sales operations, the formation of a sales department, and the introduction of innovative methods that allow organizations to achieve and even exceed their business goals.

Speaking about sales management, further we will proceed from the premise that it consists of both human resource management and the management of sales-related processes. In other words, sales management is a special system that includes elements of marketing, management and, of course, trade. For this reason, this system should include a whole range of components:

• Identification of target customers. This may include identifying target segments (customer needs and requirements and price categories), identifying strategic and “supporting” niches, as well as developing strategies and tactics for entering new niches.
• Establishment of distribution channels. Determining the types of distribution channels, collecting information on dealers, distributors and other channel participants; establishing the needs, requirements and conditions under which they are willing to cooperate.
• Distribution channel management. This category includes planning sales across channels and among participants in one channel, developing conditions for each channel, creating a system for stimulating distributors (using promotions, bonuses, conducting training events, etc.). This category also includes communication management (meaning the systematic collection of data and data exchange with channel participants), control of distributors (monitoring the cost and quality of service, payment), assessment and adjustment of the work of channel participants, customer base, conditions, etc.
• Organization of the sales department and development of its strategy. Determination of tasks and functions, structure and staff of the department, distribution of functions among its employees (by product categories, customer groups, territories, etc.) and technical support of the sales department.
• Sales department management. This category includes planning and monitoring the work of the sales department and its members, selection, hiring and adaptation of new employees, their motivation and training. It is also necessary to note the exchange of experience with other departments, evaluation of the work of the entire department and individual employees, calculation of sales costs and cost management.
• Developing personal selling and relationship management skills. Here we can highlight the creation and use of a system for finding new clients, developing effective sales skills (across all cycles of the sales process), increasing the level of service and post-sales customer management, accounting and analysis of personal sales data.
• Adjustment of the sales system. Analysis and adjustment of the entire work system, carried out at least once a year.

Despite the fact that today there is increased attention and interest in sales management, only a very few companies are able to provide all elements of the system and establish their functioning. This is the reason why, for example, in Russian organizations only certain elements are well developed. And in order to set up the productive operation of all elements, you need to go through a long and thorny path. But more important is to correctly determine the goals of sales management and the tools used for this at the very beginning.

Sales management goals and tools

Sales management can only be effective if its goals are correctly defined. In order not to reinvent the wheel, you can turn to a ready-made list of goals that you need to focus on. This list includes:

• Increase in sales
• Positive impact on the productivity of the company, sales department and managers
• Preventing difficult situations from occurring
• Selecting the appropriate management style and defining control methods
• Determining the priority product for sales
• Defining a specific target audience
• Adjusting the strategy to current market demands

A sales management system is a whole set of activities aimed at solving all important problems. Thanks to special tools, you can combine several key processes that facilitate the step-by-step implementation of the chosen strategy. Among the main sales management tools, the following should be highlighted:

• . Without it, it is impossible to achieve strategic goals. Both the sales department and individual managers should have a work plan (it should include sales volumes, number of calls, meetings, presentations, deals, etc.)
• Organization. It is necessary to improve work efficiency, increase sales volume, and timely and high-quality completion of all assigned tasks. Organization involves the establishment of regulations and standards that are observed by all members of the organization.
• Control. In order for any management decisions to be made competently and for them to be objective, it is necessary to regularly monitor the quality, efficiency and efficiency of the actions of all employees and analyze the compliance of actual results with planned indicators.
• Analysis. It allows you to identify key market trends, prevent problematic situations in the sales process, determine the most profitable and unprofitable areas, and maintain competitiveness.
• . For sales management to produce good results, each employee must have a personal interest in ensuring that the company's strategy is implemented quickly and correctly. Lack of motivation always leads to a decrease in the quality of work and, as a result, to a drop in sales volumes.

All these tools, as well as, serve to develop and implement an effective sales management strategy. And this, in turn, will become the main pointer towards solving the main problems.

Sales management strategy: where to start

A carefully developed sales management strategy is the foundation on which all efforts to achieve business goals through the most optimal actions are built. Based on the characteristics of the market and the product offered, the specifics of the company’s activities and other nuances, the sales management strategy may be different. However, it should always be designed in compliance with several important rules:

• Consider the goals and objectives of your sales team. You must be extremely precise and clear in your work. Everything you strive for must be realistic and achievable. Your goals should have specific deadlines for achievement.
• Get to know your product as much as possible. You need to understand the full benefits of your offering and how your customers will benefit from it. Get to know your target audience and individual customers as well as possible so you know what they expect, want and expect. Determine whether you are able to meet their needs.
• Decide on your target audience. There are no universal sales methods and tools - they simply cannot be the same for everyone. Any target audience has its own requirements, needs and interests.
• Select employees for your sales department carefully. Don't forget that sales professionals are critical to the success of a business. Failures also depend on them. Select people who are not limited by boundaries, who think creatively, who can be active, persistent and even aggressive in business life. Every manager must understand their role and boldly take responsibility. The organization must properly stimulate and motivate each employee.
• Be honest with clients. Sales must be built on transparency. When talking about your product, do not hide anything and do not embellish with non-existent advantages. Never make false promises to close a deal. If you give your word, be sure to keep it, otherwise your reputation will be seriously damaged.
• Be aware of what your competitors in the market are offering to their customers. For greater effectiveness, conduct a survey for your company to gain an understanding of its weaknesses and strengths, its opportunities and potential threats to its well-being. It is equally important to know about the advantages of your product relative to similar products from other companies.
• Improve the qualifications of your managers. This way, firstly, they will always be ready for meetings with clients, and secondly, they will constantly receive information about new methods and technologies in their field. Conduct master classes, trainings and seminars to regularly improve the professional level of your employees.
• Develop a strategy based on the characteristics of your target audience. It is necessary to study the market well in order to offer people what they need. It is also important to involve all members of the sales team in developing the strategy so that everyone can voice their opinions. Someone will most likely offer a really worthwhile option. If the initial development plan is not suitable, be prepared to draw up an alternative one.
• Work on your mistakes regularly. Perfect client meetings and perfect deals are very rare, and you can always find holes in your work. Analyze meetings and transactions, both your own and other managers. This will allow you to identify errors and adjust your work for greater efficiency.

Among other things, experts recommend using specially developed principles for developing a strategy and building a sales management system. This is a rather voluminous topic, so we will try to convey their essence in the form of abstracts.

Sales Management Principles: Basic Information

The fundamental principles of sales management include optimization and directive principles. The first is based on the focus of a set of influences on sales channels and the entire organization to achieve maximum sales in current conditions. To implement the principle, it is customary to use attracted resources and organizational actions. As for the directive principle, here the sales indicators necessary to achieve are established in advance. The implementation of this principle leads to the fact that the desired indicators are either achieved or not met under any conditions.

Success in the work of any organization engaged in trade is ensured through the implementation of a set of organizational, technical, economic and legal measures. And one of the most important places here is occupied by the development of optimal management decisions, which are improved thanks to the most complete consideration of factors affecting sales performance. And it should be noted that an important role is played here, based on which, 20% of the factors that determine 80% of the properties of the entire system are of greater importance.

Speaking from a management perspective, all factors can be divided into two categories. There are controllable factors - those that, if necessary, can be adjusted or maintained at the same level for the benefit of the company; and there are uncontrollable ones - these are all other factors that a market subject cannot influence, but which must be taken into account when planning, managing and forecasting. The complex of selected factors should not contain mutually exclusive and contradictory components (this is called the condition of mutual compatibility). Taking into account all the above, factors can be considered as the reason for the change in sales. And statistical data is needed here to reflect their structure and numerical values.

Trade organizations carry out a lot of operations related to bringing products to consumers. These include specific commercial and technological functions. The first category includes:

• Consumer demand research
• Formation of assortment
• Procurement organization
• Organization of supplies
• Providing trade services to consumers
• Product Advertising

And technological functions consist of a set of sequentially interconnected processes, techniques and operations, the purpose of which is to preserve the consumer properties of the product and speed up its delivery to retail chains and customers. Thanks to technological functions, the processing of trade flows is ensured from the moment the product enters the distribution network until its final pre-sale preparation. This may include operations such as receiving goods, storing them, packing, packing, moving, placing, displaying, etc.

It is important to distinguish between commercial and technological processes. The commercial process guarantees a change in the forms of value. Its difference is that the subject of labor is both the product and the clients. Employees of retail outlets sell goods and provide customers with service, and customers take direct part in the trading process and generate profit.

The basic principles of organizing commercial and technological processes are considered to be:

• Providing an integrated approach to creating the most effective options for selling a product
• Providing the best conditions for choosing goods, a high level of service, saving customers time
• Achieving the greatest economic efficiency of the technological process through accelerating the turnover of goods, saving and increasing labor productivity, as well as reducing distribution costs

It is these three principles that determine the dynamism of both technological and commercial processes.

The main system that supports the life of any modern trade organization is, of course, information. To effectively manage sales, first of all, you should establish information interaction between the marketing, sales and purchasing departments, warehouse, finance department and accounting department. In practical activities, this interaction manifests itself in the form of document flow, which includes work on the development and implementation of the most acceptable forms of recording digital and text data. Subsequently, the document management system is integrated into the organization’s unified database.

From a functional point of view, document flow concerns absolutely all business areas of the organization, from product orders to issuing invoices for payment. Insufficient attention to the document flow system or treating it as unnecessary bureaucracy can cause the impossibility of organizing reliable management accounting and the enormous time expenditure of staff on collecting and processing data.

Only by complying with all the principles of sales management discussed above does it become possible to increase the volume of turnover and profits. Otherwise, the operation of the system will be unstable, which means it will not be able to lead the organization to its intended goals.

Naturally, sales management is complemented by the use of methods that help track the progress and effectiveness of implementing the chosen strategy, evaluate the performance of individual employees and entire departments, identify errors, adjust work and adapt tactical actions to changing market conditions.

Sales management methods

The selection of the most optimal sales management methods is carried out based on the specifics of the activities of each specific organization. Also, the choice of methods is influenced by the degree of standardization of work processes, the presence or absence of an automated system for analyzing employee sales, the company’s position in the market at the moment, the number of employees in selling departments, the nuances of interstructural communication, etc.

Among the variety of sales management methods, there are several that are used in most cases. These include:

• Systematic meetings with the sales department. Considering that department managers can spend most of their time outside the office, it is imperative to monitor the effectiveness of their activities. Meetings also provide new information to employees and provide incentives for managers to achieve better results.
• Organization of professional development events. In trade, perhaps more than anywhere else, there is an increased turnover of personnel. Therefore, you need to devote enough time and effort to training new employees and improving the professionalism of old ones.
• Use of specialized programs and/or reports to enter detailed information about clients. Managers who take these actions become more disciplined, and executives who have access to their reports can evaluate their productivity, identify problem areas in customer interactions, and objectively evaluate strategic prospects.
• Precise regulation of all procedures related to product sales. Clear work instructions determine the success of sales management, improve the quality of service, bring all processes to uniform standards, and reduce the time required for decision-making by each individual manager.
• Analysis of the work of each manager. It is necessary to check the quality and effectiveness of the actions of all employees using business cases, tests, the Mystery Shopping method (aka “Mystery Shopping”), joint meetings with clients, and interaction with other departments. Among other things, job analysis helps prevent employees from violating rules and regulations, improves the experience of inexperienced employees, and “grounds” overconfident managers.
• Collection of operational analytical data on the organization’s sales. Thanks to periodic statistics, managers can compare actual and planned indicators, identify leaders and outsiders among managers, find priority areas for work and identify promising client segments.
• Planning the work of sales staff. If each employee has the planned indicators necessary to achieve, their work will be more intense and subject to a certain pace of solving the assigned tasks.
• Market monitoring. The ability to notice and analyze major changes helps to timely adjust the company's tactics and strategy.
• Distribution of functionality among sales department employees. By assigning each manager to a specific area of ​​work, individual and group efficiency can be increased.
• Establishing a critical minimum control standards for each important process. Specific key indicators on the number of calls, meetings, presentations and transactions activate employees, serve as guidelines for them and allow them to make forecasts on growth rates.
• Establishing a close relationship between the implementation of planned tasks and the motivation system. In sales management, it is very important that managers understand that their moral and material rewards depend on the results of their work. This way they will be in a constant state of motivation.
• Detailed analysis of managers' performance at each stage of the sales process. Successful sales management always requires the ability to analyze all stages of the sales cycle from establishing contact to completing the transaction, because This immediately identifies problem areas, minimizes errors and increases efficiency.
• Forecasting results based on the sales funnel. The sales funnel we looked at in the first lesson clearly shows how the number of potential buyers gradually decreases as they move towards a purchase. If you understand the ratio of potential and actual buyers, you can set standards for the volume of communications with target audiences at all stages of the sales cycle, thereby ensuring further implementation of the plan.

Competent and high-quality sales management is necessary for any organization that wants to work long and fruitfully. The trade sector is characterized by an increased level of competition, so it is necessary to be aware of the most current information - only this will allow you to solve problems constructively and quickly.

Proper sales management contributes to the growth of sales volumes and increased customer loyalty, helps to identify potential conflict situations and carry out operational monitoring of the market, improves the quality of service and increases the productivity of the sales department, and makes it possible to timely make changes to the organization’s development strategy and tactics of its actions.

In this lesson we tried to cover the most important issues related to sales management. Of course, this topic requires much more careful and scrupulous study, so if necessary, you can turn to the appropriate sources to supplement your knowledge with information that we did not include in this lesson. But our task was to provide guidelines in the field of sales management, and we hope that we succeeded in this task.

We move on to consider the last issue, which occupies a special place in the field of sales. This is a matter of business etiquette. In the final lesson of our course, we will talk about the psychology of communication in the field of sales, factors influencing the image of a manager, the effects of perception, the ability to listen and speak the client’s language, as well as some other things.

Test your knowledge

If you want to test your knowledge on the topic of this lesson, you can take a short test consisting of several questions. For each question, only 1 option can be correct. After you select one of the options, the system automatically moves on to the next question. The points you receive are affected by the correctness of your answers and the time spent on completion. Please note that the questions are different each time, and the options are mixed.

To understand what an alternative to 1C is, you need to understand what it is and what it is needed for. In general, the number of applications, software, utilities and other things is now huge. It is easy to find an analogue of some program. If you're lucky, you can find both a paid alternative and a free one.

Company

Many people believe that 1C is a kind of program that allows you to manage an enterprise. In fact, this is a company that specializes in promoting, supporting and creating software for business and home use. The company was founded in 1991 in Moscow. To this day he is considered the founder

The name of the company indicates the estimated speed of its applications. So, having its own search program, management decided that the company should take the following rule as its motto: “Get information in no more than 1 second.”

The company is known for its key developments. The most popular software system is “1C: Enterprise”, an alternative to which is easy to find. There were also a number of educational software, such as “Tutor”, “School”, “Education”, etc.

At that time, there was another company, Bitrix. It was founded by specialists from the department of JSCB Investbank. For almost 10 years she minded her own business until she decided to merge with 1C. This is how the 1C-Bitrix enterprise was formed in 2007. Both firms received an equal share of production.

Configurations

As you know, the Russian company has created one large software product “1C: Enterprise”. The system was developed to automate accounting, management and bookkeeping, but is now used in a different direction.

Over time, configurations and application solutions began to appear that worked on the basis of 1C: Enterprise. Thus, at one time the most famous version of “1C: Accounting” became popular. The system also included the following configurations: “Trade and Warehouse”, “Salaries and Personnel”, “Complex Automation”, etc.

Alternative

In general, 1C analogue programs are quite common today. Among them there are those that replicate almost the entire Russian software system. There are options that can compete only with certain program configurations. Nevertheless, many, due to certain circumstances, are sometimes forced to look for an alternative.

Global replacement

Those who need to use not components, but an entire software platform, should take a closer look at some software. Some of them are alternatives to 1C. Domestic options available are “Galaxy” and “Parus”. If you look closely at foreign analogues, we will talk about SAP and Microsoft Dynamics Axapta.

Galaxy

Not bad, which is part of the company of the same name. The program is most suitable for medium and large productions. It has wide functionality, allows you to follow strategic planning and operational management. In Russia it occupies a small percentage of the market.

It is important to understand that the platform was formed taking into account the analysis of the Russian economy, the system understands its specifics and changes in legislation. A feature of the software platform is its flexibility, integration and support for the legislative framework. As in the case of 1C, this option received functional modules that are combined into a platform.

This is a good alternative to the 1C program. It is available in both a free version and a commercial version. The free version was named “Galaxy Express”. Has a number of features:

• Free ERP system.
• Synchronized database regarding regional placement for Russia, Ukraine, Belarus or Kazakhstan.
• Provided with technical support and consulting.
• Consists of a set of specialized solutions and configurations.

"Sail"

The next software product is “Sail”. He is also responsible for automating the work of organizations that belong to the sector of state and municipal control. Can also be used in commercial organizations. The company of the same name from Russia produces software products under this name. Often found at Ukrainian and Russian enterprises.

Parus first appeared on the market in 1989 and was designed only to record wages at the Central Design Bureau of the Russian Academy of Sciences. By 1992, “Accounting” and “Budget” versions appeared in the set of software products.” Its popularity was gaining momentum, and the software was introduced into management organizations. Thus, federal and regional authorities, local governments and other institutions acquired the Parus system.

By 2012, three versions were known, which covered the operation of different platforms. "Sail 7" was classified as a "file server" architecture, which used FoxPro. The eighth version received a two-tier architecture and worked with and the tenth has a three-tier architecture that works freely with Windows and Linux.

Among other things, the set of programs includes an alternative to 1C for small businesses in the form of Parus-Enterprise 7. There are also “Budget” options of the seventh and eighth versions, as well as “Insurance”.

SAP

This is a German equivalent that is more focused on accounting. The program works to automate the system, plans the resources of large companies, calculates various parameters and forms all the information received into one analytical array.

The ERP system also operates here in a modular manner. Provides the ability to use both individual program configurations and their synchronization. The effective operation of the program works best when all processes are combined on one information platform. SAP quickly implements the work, updates and processes data that comes from different departments.

When asked whether there is an alternative to 1C, it is SAP that immediately comes to mind as the answer. The program combines the functions of not only accounting and reporting, but also logistics. As a result, it can be used to track internal production expenses, order management, finances and results obtained. The system further integrates planning, management, sales, invoices and shipments. Involves control of accounts, purchases and inventories.

Interestingly, this is one of the first software of this type. Appeared in Germany back in 1972. Only five specialists developed the program. Initially, it was designed to develop an automated production management system. Then accounting, trade, management, marketing, etc. began to be added to this process.

By 2009, the German company of the same name with its product became a leader in the global market and became one of the largest software manufacturers for large companies and corporations. During its existence, many applications based on this platform appeared that made life easier for corporate employees.

Among the products there are analogues of 1C. Software for corporate storage of materials, portal solutions for production, regulatory and reference information on the company, knowledge management, configuration and synchronization of mobile devices, etc.

It is interesting that among the set of programs there is specifically one that is responsible for accounting. It is narrowly focused and is used only in huge companies. This is due to the fact that the software license makes up 5-10% of the corporation’s annual turnover, and therefore not every enterprise can afford to install this system on a PC.

Nevertheless, the SAP accounting program is the best alternative to 1C. It consists of several modules that are responsible for specific tasks. Thus, they provide planning and management of different types of enterprises, management of financial flows, which includes not only purchases and sales, but also a directory of services and materials, warehouses, analysis, etc.

There is also a module for regulating the receipt, accounting, write-off, and depreciation of the company’s finances. Ensuring equipment performance monitoring and repairs. One of the modules deals with the analysis of profit and loss flows, the other deals with the management of system sales processes, invoices, packaging and shipping. The SAP system also has a lot of add-ons that will make the work of the enterprise more efficient and easier.

Microsoft Dynamics Axapta

Continuing to find out whether there is an alternative to 1C: Trade Management, we find another excellent option - Microsoft Dynamics AX. This is also an ERP system, which at one time became the first three-level one. Engaged in resource management for a medium to large company. This option is very widely presented from the beginning to the end of sales. The software allows you to manage production and distribution, monitor supply chains and projects, finances and business analysis, clients and personnel.

This software system has a number of key advantages. According to the developers, it helps to increase the efficiency and productivity of the company as a whole and individually for each employee. Despite the complexity of the tasks, the program is easy to understand, and those familiar with the office suite of applications will find Axapta easy to use.

The program has high ergonomics, a user-friendly interface, ensuring the priority of certain tasks, a set of business analytical tools for studying data and indicators using familiar Microsoft programs. It is also possible to work with the ERP system from Microsoft Office components.

It is worth noting that the software platform is designed for medium and large production facilities with up to 10 thousand employees. It will also be useful in companies that need to automate the simultaneous work of 20 to 1000 users. The program is also suitable for clients who work on complex and specific business processes.

Free options

All of the above software platforms in one way or another require management to purchase a license or purchase individual modules. But there is also a free alternative to 1C. Moreover, among these options there are services that really do not require any financial expenses, and there are those that, in a veiled manner, will force you to pay for the product. It is also worth understanding that free programs have few functions. They are usually responsible for a specific department of production.

"Debit Plus"

This is a free program that is suitable for private entrepreneurs and those who decide to start a small business. The software is unlikely to cope with large companies, but with compact production it can easily. The service helps to establish cooperation with clients. She does a little accounting, taking into account balance sheets, fixed assets, and salaries. Debit Plus works with Linux, Windows and Mac OS.

"A pineapple"

It is also a free service that has a license to freely distribute software. The platform is simple and does not have such a huge number of features as Axapta. Therefore, it can be used for small businesses. "Pineapple" monitors the automation of operational accounting. Helps you create accounts to control your business strategy.

"Own technology"

This is a good alternative to 1C: Warehouse. The service has an entry-level version, which can be installed from the official website for free. A paid option is also available for advanced functionality. “Own technology” works to manage the accounting of small and medium-sized businesses. The free version is a basic configuration that can be used for commercial purposes.

The service keeps track of all products and goods in stock, analyzes their sales, and regulates the relationship between buyer and supplier. Takes into account the flow of finances, prepares all the necessary documents, printed forms, while taking into account the legislation of the country. All received analytical information can be easily recorded, transmitted by email, uploaded and downloaded, etc.

“Own Technology” is a high-speed service that can work with the network version, expanding the customer base. Allows you to create flexible reports, adjust them at the right time, group them and customize them. It also works with multiple databases, connects retail equipment if necessary, and can automatically correct outdated documentation.

"Athena"

Nothing is known about the license, but this program is free on the Internet. It allows you to create specific database accounts. It can be used both by a developer who builds accounting projects, and by a user who uses already created projects. The program exists in two models. Single-user and network are synchronized together, so if you created a project in one, you can work with it in another assembly.

Openbravo

Good software as an alternative to 1C: Commerce. It has a lot of functionality and can handle not only product accounting, but also financial reports, sales, purchasing, warehouses, etc. The program is easy to use, there is free access to all functional modules. Improvements can be made either by the developer himself or by an ordinary employee; they do not require programming.

GrossBee

The multi-platform system stands out among all because, despite its wide functionality, it allows the user to download the program for free. The application helps in production management and is of the ERP type. It can solve many problems, including complex automation of trade and production. Moreover, clients of this software can be both large enterprises and small companies.

For the 1C: Retail configuration, the alternative represented by GrossBee is very profitable. It has a modular structure in which each part is responsible for a specific task. So, there are many subsystems, including material accounting, accounting of contracts, finances, employees, debts, etc. There are modules for production planning, financial expenses and material resources. Subsystems conduct mass or “point” analysis of individual structures. They monitor the economy of the enterprise, check administrative functions, analyze the financial situation, etc.

conclusions

Finding an alternative to 1C services turned out to be not very difficult. Of course, the domestic product occupies a leading position in many respects. Some companies have been using it exclusively since the platform entered the market. Some people eventually switch to foreign services, which in some cases are more optimized.

Nevertheless, there is an alternative to the software platform from the 1C-Bitrix company. There are simpler software on the Internet that can deal with a certain stage of production; there are also excellent multifunctional applications that control the entire enterprise, from the creation of a product to its arrival in the hands of the client.