Promotion of services on social networks. Product promotion on social networks: secrets of success

But for those who manage to do this, the business brings good profits. How to start promoting, and what to focus on in this process?

Let's evaluate budget ways to promote your business on social networks.

But first, let's determine whether this is necessary in your particular case.

Pros and cons of promoting a business on social networks

Today, 85% of people who have access to the Internet create accounts on various social networks and spend a huge amount of time there.

Russia holds the lead in Europe in terms of the number of registered accounts and the amount of time people spend on the Internet.

Business on social networks: advantages

Small investment.

The cost of one attracted client via the Internet is much lower than when using other methods of promotion.

If in other methods in order to:

lure potential clients,
start a community
conduct a conversation with consumers.

An investment is required, but on the Internet you can do it without spending any money.

However, you need to be realistic: free promotion will always be slower and not as effective as paid promotion.

"Word of mouth" distribution.

Promoting your business online using this method is the fastest. How does it work?

An interesting article is posted in a group.

It was read by 100 portal visitors, 11 of whom shared the link to the unique work with their friends.

Among them, there may also be those who will share with other friends and so on.

It is at such moments that a viral program is launched that will make a business on social networks successful.

By the way, using SEO it is very difficult to get a similar result as SMM.

Development.

Promoting your own business on the Internet is gaining enormous popularity every year, as the number of portal users is growing.

Some facts about the number and age of visitors to various social networks.

Low competition.

Most companies have not yet realized all the benefits that business on social media can bring. networks.

They do not understand how profitable it is, since such methods bring good profits with minimal investment.

All this results in reduced competition (compared to the real market).

Disadvantages of business promotion on social networks

Not subject to detailed analysis.

It is simply impossible to analyze subscribers like, for example, using Google Analytics.

A marketer can only estimate the number of visitors and determine whether the business is moving along the right course.

Control by the administration.

Often such frameworks interfere with full-fledged promotion, and you have to look for workarounds.

Group worker.

Every project requires control, even (especially) if it is built on the Internet. A group or community must have its own administrator.

The administrator's job consists of the following tasks:

survey of group members,
publishing posts,
active support of group communication,
spam removal,
content update.

You will need to hire such a person and pay him a salary.

But thereby freeing yourself from petty work and starting larger-scale processes of promoting your product.

If the founder or administrator of the group does not monitor the page, then the clients will feel it very well, and the community will quickly decline.

It’s unfortunate, but this can also affect your offline reputation.

Review of ways to promote in the TOP 5 social networks

1. Promotion of VKontakte.

The website vk.com is the most popular portal on the Russian-language Internet.

The number of registered people (or rather, pages) totals 380 million, more than 80 million people visit the contact every day.

Options for increasing profits from business on VKontakte:

Placing advertisements in communities with similar topics;
Targeted advertising (playing content depending on the preferences of visitors), which is paid based on the number of impressions and clicks.
Example of action: a person previously searched on the Internet for information about air travel to China.
Broadcast advertising in well-known city groups.
Creation of a specialized VKontakte page on which all business products will be posted.

To attract consumers to the group, it is best to come up with some interesting and memorable name, as well as a bright avatar.

Basically, the audience of “Contact” is young people, so the goods or services offered should be inexpensive.

2. Promotion in Odnoklassniki.

The website ok.ru is a resource where the older audience of visitors predominates (ages 30–55).

It is not as “crowded” as VKontakte, but it also has enviable popularity.

The number of users has exceeded 201 million, of which 46 million daily visit their page on the social network.

Options for promoting a business on Odnoklassniki:

advertising in applications or games,
creation of a personal page for business,
targeted advertising,
Promote your business by posting in other popular groups.

Content on Odnoklassniki should be aimed at attracting customers' attention in various ways.

These can be intriguing statuses, interesting videos, pictures that are unobtrusively shown to visitors.

For example, a person put “class” in a group that was founded to sell children's products.

This “like” will automatically be reflected in your friends’ feed. If they like the product, they will like it too.

In this way, you can familiarize people with your business in the shortest possible time.

In Odnoklassniki you can sell and offer services of various levels, since it is home to an audience of different levels of solvency and tastes.

3. Promotion on Facebook.

The website facebook.com is one of the largest networks in the world. There are more than 1.6 billion accounts registered on it! 50% of them are viewed by users every day.

People with average and high incomes, aged 25–45, are often registered on Facebook. In such social Even politicians, entrepreneurs, and stars register on networks.

If, for example, “VKontakte” and “Odnoklassniki” have a more entertaining nature of relationships between people, then “Facebook” is more business-like, since they register there for the purpose of exchanging information.

Ways to promote on Facebook

4. Promotion on Twitter.

The website twitter.com allows its users to quickly exchange information with each other.

Various segments of the population are registered on Twitter, from politicians to loaders and security guards.

Of course, it is quite difficult to promote a business, but there are still tools that allow you to do this.

For example, maintaining an account and creating a personal hashtag for your business helps to popularize and increase recognition.

You can agree to place this hashtag on well-known accounts that “can boast” of the maximum number of people following it.

The hashtag should point to the business page and nowhere else, so it must be absolutely unique.

This promotion method is more suitable for Internet projects, rather than for product sales.

5. Business on the social network “Instagram”.

The site instagram.com is based on the exchange of short videos, photographs and personal messages.

And yet the images are at the forefront.

You can create a page and promote your business by promoting a group.

You can also, for a set fee, advertise your activities in more popular accounts with a large number of subscribers.

In order to attract customers, you need to publish interesting videos, colorful and bright pictures, photographs.

4 methods of promotion on social networks

No. 1. Content is the main promotion assistant

Every marketer will say: “without decent content, it is impossible to promote a business on social networks.”

Three basic content rules:

Consistency.

The material should be systematically updated in the group.

Two, four, six posts a day - these indicators depend on the direction of the business and the client audience.

Posting should be regular and not depend on the number of subscribers.

Exclusivity.

Each material that will come from the moderator to the page must be highly unique and interest the visitor from the first lines.

You should not plagiarize or copy articles from other sources.

It is better to focus your attention on creating exclusive works for business.

Viral promotion.

All materials should engage the client as much as possible.

It is at this moment, as described earlier, that the viral spread of information begins.

No. 2. The role of targeting in promotion

This method of advertising is aimed at a specific audience. The definition of “your client” is based on her interests.

The opportunity to promote a business using this method can be found in all of the listed social networks.

For a better understanding, let’s consider the types of targeting:

For example, a fitness center is opening in Khimki.

This means that information about the opening should be shown to residents of Moscow and settlements close to the new fitness center.

This is the setting that is set when advertising is launched. As a result, only your target audience sees it.

Socio-demographic.

For example, a novice entrepreneur whose business is based on selling products for children needs to advertise in groups of young mothers and married women.

Contextual.

If a person is interested in fashion, then he will participate in the “Style” and “Fashion” groups, and not in the communities of carpenters or steelworkers.

For example, a person is interested in Latin American dancing and traveling.

Then the owner of the travel agency is simply obliged to offer the person a tour ticket to Cuba.

First, it is necessary to analyze whether the proposed product is suitable for the user. Secondly, create a well-designed advertisement.

No. 3. Promotion in communities

This type of promotion has already been discussed earlier, but it is still necessary to recall its essence.

At the same time, the entrepreneur must realize that the more “promoted” the community is, the more money he will have to pay for advertising on their page.

Within 24 hours, for a set fee, subscribers will be shown the advertising post they ordered.

About detailed plans for promoting different types of companies on social media. networks, Ilya Balakhnin will tell you in his video:

No. 4. Business on social networks: professional promotion

There are specialized services that will advertise your business on social networks for a set fee.

They often develop content themselves, activate the targeting mechanism and negotiate about advertising in thematic communities.

All these functions are offered, for example, by the site plibber.ru. "Plibber" makes it possible to develop a business by attracting customers from social networks.

To work here, a novice entrepreneur must:

log in to the site,
start advertising your products yourself or contact qualified Plibber employees,
in the first case, analyze your target audience and develop the necessary advertising post.

The site moderates the proposed task, after which you can begin promotion.

If you adhere to the above methods and analyze the information received, then business on social networks will bring good income with minimal investment.

The main thing is to know your target audience well, appoint a responsible person in the group and do not forget about systematically adding articles, photographs, and videos.

Useful article? Don't miss new ones!
Enter your email and receive new articles by email

According to marketing firm Forrester Research, your customers complete 66 to 90 percent of the consumer journey themselves. According to Google, users read an average of 10.4 posts before making a purchase. And according to the Global Web Index, the average consumer has 5.8 social media accounts and actively uses 2.8 accounts. This means that you need to offer your audience quality social media content to help potential customers make better consumer decisions. In this article you will find a step-by-step description of an SMM strategy that will help you effectively promote your business on social networks.

Step 1: Define a Social Media Strategy

To develop a strategy, answer the following questions:

What do you want to achieve with SMM? Write down the goals you want to achieve. Determine the tasks that will help you achieve your goals. Of course, you know that goals should be specific, measurable, achievable, related to your business, and urgent. For example, a goal might look like this: within three months, an SMM campaign should increase the number of transitions to the site from social networks to 100 per day.
Who is your target audience? You must understand who you are working for and who you want to see on the website or in front of the cash register in the store. Create marketing personas that match each segment of your audience.
What information does a consumer need when planning to buy your product? Try to model the consumer journey of your customers. The answer to this question will help you plan information campaigns.
What social networks are popular among your target audience? You must determine the platforms that you will use for promotion.
At what time are your target audience active on social media? The answer to this question will help you plan when to post.

Be sure to write down the answers to the questions.

Step 2: Choose a Communication Tactic

After answering strategic questions, you must solve an important tactical problem. Choose the tone and style of communication with your audience on social networks. You need to determine who will post notes and respond to comments, and how you will communicate with clients and colleagues. Use the following recommendations:

Use your chosen tactics consistently to get your audience accustomed to your style.

Step 3: Create Content

This is the most important step in building an SMM strategy, since content is the foundation for effective business promotion on social networks. An article on content planning will help you at the preparation stage. The following tips will make your content campaign effective:

Announce your own content. Also curate and republish your most popular content.
Combine different types of content. Pay attention to the visual appeal of posts. This will help your posts attract the attention of users. Offer users infographics, photos, presentations, e-books, video infographics.
Encourage users to create content. To do this, support discussions, hold competitions and sweepstakes, and ask for customer opinions.

To increase your audience reach, ask your employees and friends to repost.

Step 4: Optimize Your Content

Even if you create really cool content, it won't be able to compete with cats, celebrities, and nudity if you don't optimize it. Use the following guidelines:

Make sure the content you publish is accessible to your target audience.

Step 5: Think About Social Media User Conversion

“Likes,” shares, and comments alone do not bring you deals or profits. To convert social media users into customers, you need to take additional steps. Consider these measures:

Indicate contact information in your social network profiles: phone number, email address, Skype nickname. This is especially true if you use networks as a virtual storefront.
Encourage users to leave contact information. For example, exchange discounts or valuable content for phone numbers or email addresses.
Direct users who are interested in the product to a conversion landing page on the site. For example, this could be a page for a current promotion.
Direct all users to the information section of your site. It should become a source of information necessary to make a purchasing decision.

Find a way to continue interacting with your subscriber outside of Facebook or Google+.

Step 6: Communicate

Actively attract subscribers. To do this, publish relevant content and promote it in all available ways.
Invite existing and potential clients to follow your page. Motivate them with discounts, access to exclusive information, and the opportunity to exchange opinions.
Participate in discussions in other groups. You need to gain authority.
Ask renowned experts in your industry to review your content. This can get you hundreds of subscriptions.
Reply to comments, encourage users to continue the discussion. The more active your audience is, the more subscribers you will have.
Provoke your audience. Think about how you can do this.

Try at all costs to revive the group or public. The success of an SMM campaign depends on this.

Step 7: Measure Promotion Results

Track the ROI of SMM campaigns. Use UTM tags, monitor key metrics on the site. Follow these guidelines:

Monitor social media metrics. Pay attention to the number of subscribers, the number of reposts, comments and likes on posts. These figures should increase.
Monitor traffic from social networks. You are interested in quantitative and qualitative indicators: number of transitions, behavior on the site, conversion rate.
Monitor business indicators: number of transactions, average bill, income and profit. How does SMM strategy affect sales? Do the funds invested in promotion pay off?

22.12.16 610

Today, social networks wait for no one. Imagine a situation when you are late for a party: you enter the house, and it is so noisy and fun that you can’t even hear your own voice. If you want to be heard, you need to act quickly, and in the case of social networks, very quickly:

The ideas for effective promotion on social networks discussed in this article will help you quickly gain momentum and attract attention to your pages.

1. Prioritize

In order to return the funds invested in promotion as quickly as possible, it is important to determine which social networks bring the most benefits. After all, you invest not only time, but also money in promotion.

For example, Kate Spade New York determined that their potential customers spend the most time looking at images on Pinterest. This allowed the company to attract over 300,000 followers:

Vilfredo Pareto famous for his 80/20 rule. Pareto is an Italian economist obsessed with maximizing results with minimal effort.

The 80/20 principle means that 80% of the result can be obtained from 20% of the effort. In other words, there are always key areas of activity or actions that, if you focus on, you can get maximum results. At the same time, you will save a lot of time needed to perform actions that do not bring results.

2. Business should be businesslike

I recommend separating your personal profile and your business account. This will help you target the right audience interested in your products or services. Of course, at first it may seem that you are interesting to everyone without exception, but this is not so! If you do not initially identify your target audience and stick to it, then you are unlikely to achieve good results when promoting through social networks.

Everyone is tired of terms like “niche” or “sphere”, but it really works if you want results from your content marketing campaign. This does not mean that it is strictly prohibited to share personal materials on a business account.

If you scroll through Peg Fitzpatrick's Facebook page, you'll see a wealth of valuable business advice and content. And then suddenly stumble upon this:

A little personal wouldn't hurt. Think of it as a spicy seasoning when cooking. A pinch will enhance the taste and give the dish unique properties. But if there is too much pepper, no one will like your food. People like to see and understand that there is also a real person behind your business account.

3. Social media buttons should be visible

You can also add links to other social promotion channels. For example, on your YouTube page, which can be decorated in accordance with the overall style of your brand. To add links, click on the pencil in the top right corner of your channel cover and then click on the “ button Edit links”.

In this section you can add titles and URLs. After this, icons of other social networks will be displayed on top of your channel cover. This is a great way to promote pages on social networks:

4. Distribution by email

You can also allow your audience to share content via email. This can be done in several ways. One of them is to use a unique signature.

Why not add a few links to your social media pages at the end of your email so recipients can find you right away? You can use tools like WiseStamp, which will allow you to add links to your social media profiles and make your signature stand out.

To promote your site on social networks, you can also include links to your pages in email newsletters. Before you launch your own newsletter, try to design it well. Platforms like Mailchimp make this easy with social media widgets. You can simply add a widget with pre-specified links to the sidebar or footer of the emails you send:

5. Use hashtags

Using popular hashtags will help increase your reach to your target audience. Especially when it comes to platforms like Instagram or Twitter. Hashtags help potential followers find you among other content. But to properly implement hashtags, I recommend doing a little research first.

You can use services like Hashtagify.me or find out on your own which tags work best for your business. Don't create hashtags at random. You shouldn't overuse them either - they irritate many people.

On Twitter, it is recommended to use no more than 2-3 hashtags, but on Instagram you can often find many more tags. For example, to effectively promote her own blog, Jess Bullas uses only three highly relevant tags:

6. Invite subscribers

Which social networks are best for promotion depends on the specifics of your business. But many visitors really need a little nudge. Automatic mailings or pop-ups may seem like spam to users. But if you sincerely ask a person to follow you, or participate in a discussion, then there is a high probability of receiving a positive response. What works best here is a personal approach to each person.

You probably also have a lot of friend requests on Facebook from “Wedding Photographer Natalya”, “China Therapist Ivanov” and “Evgeniy Profnastil”. Or (even worse) “Sandwich Restaurant” or “Old Hag Clinic”. Tell me, do you accept them? So I don't. I understand that people came to the social network to sell their services. But in most cases, it seems that people heard a ringing, but do not know where it is. They may even have chosen the right channel for promotion, but they haven’t learned how to work with it.

Once again having received a friend request from Victor Repair, I decided to write a short guide for those who independently decided to promote their professional services on social networks.

Tip number 0: You can't make a first impression twice.

Therefore, before you become friends with everyone, design the page properly, maintain it for some time, make it interesting. Stop constantly reposting from your website or your company’s website. If your page is empty, was created just yesterday, or is filled only with reposts from some sites or pages, no one will subscribe to it, because there is a chance that you are a robot. Or a person, but you are not interesting to read in any case. And, accordingly, there is no need to keep them as friends.

If you want to promote your professional services yourself, create your content and behave accordingly, pay attention to your page. Without work, you yourself know, nothing will work out.

1. Use your real first and last name

No one wants to keep the incomprehensible “Andrey elite real estate” as a friend. If you are truly rooted in this work and are sure that you will be a realtor for the rest of your days, then use your real name. People are more likely to add as a friend the unknown Andrei Ivanov, who enthusiastically writes about real estate in their city, than the faceless “Andrei elite real estate” with a photo of a house instead of an avatar and constantly reposting from different real estate sites.

2. Tell stories

Everyone is interested in looking behind the veil of secrecy about professional tricks. Otherwise, the “How It Works” format on The Village would not be so popular. If you really don’t know where to start, read these columns by anonymous experts - get an idea of what people are interested in reading about.

But the most important exercise is to remember what you talk about with your non-professional friends in your industry, what you can laugh about together. For example, if you are a dentist, talk about the funny behavior of your clients (well, they really act very funny sometimes!). Of course, everything should be as anonymous and kind as possible, and ideally even with some kind of morality - like, don’t take your children for a walk in Africa.

3. Share your experience

Surely, you have been in this profession for so long that you have a whole list of obvious tips and recommendations that no one ever does. For example, if you are a financial advisor, you know that you need to have an emergency reserve amounting to 3-6 months of expenses. But, to put it mildly, not everyone knows this.

Tell us, model the situation, again, using the example of your clients and real cases, illustrate what this leads to. Sometimes people don't realize they have a real problem with something until they see the real consequences. Based on your many years of experience, you can talk about these consequences and give advice. Plus, this is another way to prove to your followers that you are an expert and worth spending money on.

4. Don't skimp on good photos

By looking at your avatar (and the page in general), a stranger should understand that you are a professional. A good portrait photographer will help you create this impression. Professional photography is not that expensive, but the effect is permanent.

Take a photo set of 8-10 photographs that are different from each other at once, so that you can change them from time to time and use them in other resources - for example, in the media.

By the way, if you suddenly get your hands on a photo from some professional get-together, post it in the news with a note that “Here, I told you about new trends in N on the M forum.” Show your subscribers that you are part of a professional community.

5. Write simply

No need for abstruse wording. Remember that your readers are mostly people who do not understand your topic. Therefore, write your posts on social networks in the same language in which you communicate with the client when he asks stupid questions.

6. Make it possible to subscribe to your page

VKontakte and Facebook have the ability to subscribe to a page for non-friends. That is, a person may be embarrassed to knock on your friend’s door, but he is interested in what you write. In this case, a subscription is required.

7. Chat with subscribers in the comments

If you wrote an interesting post and your subscribers bombarded you with questions, take the time to answer their questions, give advice, and clarify unclear points.

People need to see that you are a real person and not a bot.

There are, of course, a number of moral and ethical restrictions - that, for example, it is impossible to make a diagnosis using a social network. But I hope you know about such subtle aspects of your profession.

However, you don’t need to immediately sell your services in the comments. If you can give free advice that a subscriber can use to solve their problem on their own, give them this advice - it will only strengthen the level of potential loyalty.

8. Have your own opinion

Everyone in the industry periodically experiences a fashion for something: black furniture and brick walls, rhinestones in teeth, Chinese toilets - you never know. You probably also know about this, and you have some kind of personal and professional relationship to it. You can clearly state your opinion (this will be especially popular if you criticize this fashion trend).

For example, you are a dentist and you think that rhinestones are good only on perfectly white teeth, and in other cases they only emphasize the yellowish tint of the enamel. Or that it is unsafe for teeth and not entirely hygienic (for example). Your opinion may be based on your practice, a recent patient's experience, or something else. But a reasoned opinion from a professional is always interesting to read.

9. Don’t write about things you don’t understand.

Those topics that online trolls can happily savor are taboo for you. You are too busy to discuss the cost of Peskov’s watch and the political consequences of an invasion of some little-known country (unless you are a watchmaker and political strategist, respectively).

10. Be yourself

You can write not only about work - it is also important to remain a person.

You can post photos of bouquets sent by satisfied patients or colleagues, share jokes and professional humor, tell a little about your life, your time studying and becoming a professional. Then it will seem to your subscribers that they have known you for a thousand years, and it will be easier for them to trust you to perform the service.

11. Don't spam

If you have some kind of super service and you want to talk about it, write about it in your own words. Something like “Hurray 🙂 Finally we can talk about it. My colleagues from Clinic X and I have finally launched service N. It’s something like... and it solves the problem with... In our city, no one is doing it yet, although in the USA almost everyone is already practicing it. In general, if you’re interested, I’ll be happy to tell you and show you everything.”. Agree, this is much more pleasant to read than “Clinic X is pleased to offer you a full range of services for N. High-quality work, a professional approach to their work - this is what unites the professionals of Clinic X!”.

12. You are not a company

Firstly, everyone is very annoyed by company accounts that are added as friends. Everyone understands that they will spam. A separate page should be created for the company, and if you want, put a link in your profile that you work for this company. The link will be active, and by working on your personal page, you will thus attract attention to the employer brand. In other cases, you will only benefit from the fact that you are a professional who is passionate about your business, and not an impersonal company profile.

13. If possible, make a portfolio

Of course, this works for those professions where you can show results. Designers can show photos of interiors they designed. Builders - photos of built houses. If you decorate the premises with balloons, this can also be shown.

Photos must be beautiful and high quality! Remember - everything on your page should speak about professionalism and a serious approach to business.

And most importantly, add a few words from yourself, write what you felt and what difficulties you encountered while working on the project, what the client wanted, where were your personal suggestions. This always helps to build personal relationships with subscribers who are not yet very interested.

But, still, if you have such an opportunity, it is better to hire a professional who understands something about managing social networks, the technical and reputational aspects of personal pages. If your budget is very limited, then hire such a person at least at the very beginning - to design the page. It doesn’t cost that much, and the result is not immediate, but guaranteed.

I want you to promise me that you will NEVER create such mediocre pages as those of the so-called “Victor Repair”, okay? They do not solve the problems of potential clients, they do not captivate, but most importantly, they do not bring any financial or reputational results to Victor himself.

We are often pestered with requests to write a step-by-step guide to SMM, as if “for dummies.” People often associate such complaints with the fact that we seem to have so many articles on our blog, and people want “well, what exactly?”

Ok, we give up and decided to write a simple (seemingly) guide to SMM in which we will tell you step by step what to do and how. One caveat: we have already written an article on each point, and even more than one, we will provide links to them, but if you don’t want to, you don’t have to read them.

If you need to learn right here and now how to properly engage in SMM, then go ahead!

Step 1 - Understand/Introduce Your Audience

You will need the so-called .

You may not do some of the following steps, or you may do something “crooked”. But without a consumer portrait - just nowhere.

If you haven’t really thought through who your consumer is, who you work for, then this will derail all your other work in SMM.

You don’t have to do it in as much detail as described in the article, BUT be sure to work through issues such as - what does a person want to get— its desired end result, and what a person is afraid of/what annoys him.

Step 2 - Create

Start by simply jotting down in a file all the ideas you have for what search queries people in your customer persona would make.

Starting from the banal “buy wallpaper in Moscow”, ending with “what to do if the linoleum goes in waves.”

Then, based on your ideas, create a semantic core (as described). This tool is perfect for creating a semantic core.

Step 3 - website

If you have it, go for it. If it doesn't exist, it needs to be made.

Making a simple website “with your own hands” now costs about 0 to 10,000 rubles; if you entrust it to some contractor, the price will be up to 20,000 rubles.

No, there are any contractors, it happens that they will ask you for 100,000 or more than a million. But the price is right. A simple online store - up to 50,000 rubles.

Step 4 - fill the site with content

You have created a semantic core - now you just need to write articles on each cluster. It is not necessary to first create ALL the content for the site, and then start SMM.

No, do it a dozen or two useful articles that answer the wishes or fears of your clients, and correspond to the semantic core, and you can already start SMM.

For posting, you will naturally need pictures. Here is the most affordable paid photo bank.

(But at the same time you should keep creating new articles! You won’t “get away” by writing 20 articles and that’s it!)

If you don’t have the strength to create content yourself, of course we can help + there are plenty of other agencies.

Step 5 - start managing your communities on social networks

At a minimum, you need to create a VKontakte group, a Facebook page, and a group on Odnoklassniki. .

Post your articles there from the previous step at a rate of at least 2 articles per week. It's enough! Send away those who say that you need to post 6 times a day.

Step 6 - recruit at least 200 people into the community

Step 7 - Start Promoting the Community

It has been written about this in great detail. In short, you should try the following:

Regular advertising (targeting) in your social networks - naturally, using targeting those people you need, competitor communities or an active audience from thematic communities (which can be selected using Cerebro and similar services).
Paid posts to popular communities in your niche (via sociate.ru)
If you are unable to get new members from your target audience in this way for less than 20 rubles per person, you should try paid invitations and competitions.
As a result, you choose the most economical way to recruit subscribers from your target audience, and focus on it as tightly as your budget allows.

If you don’t have at least 10,000 rubles a month to promote the community, you don’t even have to start any SMM. Nothing will grow on its own.

Step 8 - Periodically make offers to buy

Introduce offers into your group to buy or order something from you. SOMETIMES (not all the time! - more precisely, not more often than non-commercial materials). In any form - promotions, prizes, discounts, or at least just links to product cards in an online store.

Step 9 - promote community activity

That's all!

If you have gathered at least more than 5,000 people (normal, honest, not bots) into a group and still can’t sell your products/services, it means you were doing something fundamentally wrong: either no one needs your product/service in principle , either there is something wrong with your price, or there is some other problem in your business.

Either the product is too expensive, or you did not correctly identify the pains of your consumers, were unable to convincingly answer them, or convince them that you are the one who will get rid of it.

Does all this seem too complicated to you? Are you ready to say “to hell with all this, just do it for me”? - Ok, - we will help you develop a client profile, fill your communities with interesting thematic content, promote them and promote them to be active

No similar articles