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People form their impression of us by what we are wearing, that is, we are really “greeted by clothes”.

Well, it sounds trite, but nevertheless it continues to be true. An opinion based on visual impression can be completely wrong, but whether we like it or not, people do judge us primarily by appearance.

So is it worth creating a non-winning image of yourself? Appearance should characterize you as a person and reflect your capabilities. It is necessary that the image is in harmony with your inner qualities, so that you are satisfied with both.

If you decide to imitate someone else's image or style - for example, the style of a movie star or other celebrity - you will invariably be disappointed, because you will never be able to look exactly like the original. You are a completely different person, with different inner and outer qualities, and you need your own style.

If you prefer to dress "shockingly" - this is your right, but in this case you need to be prepared for the widest range of reactions from others - from smiles behind your back to open rejection.

Each of us has several types of uniforms "on occasion": classic suits, shirts and shoes for the office; rubber boots, flannelette shirts and canvas windbreakers for working in the country; expensive clothes and accessories bought in boutiques for going out to the “high society”; leather jackets and trousers for rocking outings, etc. We wear certain types of clothing because of their practicality. You wouldn't wear an evening suit for a trip out of town, would you? In addition, clothing also performs another function, namely: it shows your belonging (in general or at the moment) to a certain social group or layer. If your clothing does not comply with its standards and

requirements, this tells the representatives of this group around you that you are not one of them, that among them you are a stranger. I am sure that most of you will be able to recall a situation when, wearing an unsuitable for a formal reception (too casual)

or, conversely, too elegant) clothes, you suddenly felt out of place.

Clothing also influences how we feel and therefore our body language.

For example, you will feel and behave in a completely different way in a luxurious evening dress or in a gymnastic leotard, in a strict business suit or in a T-shirt and jeans.

If you are wearing heavily worn or soiled clothes, then What impression will you make on others?? How will they perceive you? How will you feel yourself?

On the other hand, what impression do you get if your clothes are clean and tidy? How do you feel? It is clear that not everyone can afford suits from a tailor or shirts from an expensive store, but nothing will excuse you for slovenliness in clothes, whatever it may be. So said my late father-in-law, who lived very modestly and bought his clothes in stores social assistance. In these stores you can dress at very modest prices and at the same time help those in need. So in order to look decent, it is not at all necessary to be rich.

Some people work wonders with a sewing machine or knitting needles, making fashionable things with their own hands and at minimal cost. Therefore, if you wish, you can always create clothes that will look elegant and original without any particular damage to your budget.

If your clothes look outdated and you can't afford to buy new ones, you can slightly "refresh" old clothes at home or in the workshop.

Whatever type of activity you do, make sure that your clothes are always clean and well-ironed. Don't wear shirts with ripped collars and cuffs, unless you really care appearance or you have enough confidence that it will not interfere with your normal communication.

Different peoples have their own customs and norms regarding clothing: you need to know them in order to avoid misunderstandings. In order to choose the right clothes, you must first of all carefully consider what impression you want to make and for what purposes.

strive to achieve.

Here is a quote from a local newspaper that printed a letter from a woman who, wanting to meet a man (for the noble purpose of starting a family), actively attended various parties and official receptions: “All the men with whom I managed to start a conversation, for some reason did not listen to me, but only looked at my neckline!”

Well, it's clear why! Should we be surprised here? If this woman really wanted to meet a man who would see her as a person and not a sexual object, she would hardly have flaunted her bust.

IN business area in the West for women there is the following rule: the more revealing your clothes, the less you will be trusted. If you come to work in disco clothes that are tight or barely covering your body, how do you think men, your colleagues, should react to this?

After all, they will react, and how! Maybe you consciously want to set some of them on fire, but still, you should not play with fire in vain. In my practice, many women

they asked me the same question: “Why does no one take me seriously?” I have consistently advised such women to take a better look at what they wear when they go to work and consider what effect these clothes can have on the stronger sex.

What about men's office wear? ? Well, they have a business suit - what could be simpler? However, times have changed and continue to change. Now the styles of men's clothing have become more diverse and can vary between strict or formal (smart), versatile or semi-formal (smart-casual), and casual or informal (casual-casual). How informally do you dress on "pre-exit Friday"? How do you dress for a job interview? Do you find out what is the style of dress (dress code) adopted in the company where you are going to visit? Won't you look like a black sheep in a suit and tie when everyone around you is in open-necked shirts and summer trousers? Which shirts do you prefer - white or colored? The CEO of a company I once worked for told me that he would never hire a person wearing colored shirts!

Before going to an interview at a company, it is better to call them and ask if they have a certain dress code, and if so, what.

When applying for a leadership position, pick up clothes that are responsible. And if you want your candidacy to be noted and seriously considered, then dress for an interview as a Manager, occupying the next step after the one you are applying for.

This does not mean that you should definitely dress strictly formally: it all depends on the industry in which you work and on the norms adopted in it.

Be sure to keep your shoes clean (this applies equally to men and women). I have attended many sales presentations, promotion or job interviews and have seen the general impression from a person it was hopelessly damaged by his poorly polished or heavily worn shoes. Therefore, if you are careless about your appearance and it does not play in your favor, then the interview may turn out to be an unnecessary hassle and an insurmountable obstacle.

Sometimes it is very difficult to choose the right clothes for the office, sales presentation or job interviews: this problem is especially relevant for women, and all because they have more choice, and therefore more likely to make a mistake.

So ask yourself:

Where am I going?

Why am I going there?

How is it customary to dress for such an occasion and what is the style of clothing for this social group?

What impression do I want to make?

What should I wear?

The color of your clothes influences how other people perceive you.

Clothing colorcan have a significant impact on how other people perceive you.

Arriving at the supermarket, look at the goods on the shelves and pay attention to the color of the packages. Why did this or that company choose blue, green or red for packaging? What does each of them carry?

Why do we, for example, use different colors to decorate our home interiors? The psychology of color plays a huge role in clothing as well. It affects not only how others perceive us, but also how we feel about ourselves.

Play, for the sake of experiment, in word associations: call a group of people different colors to find out their immediate reaction to each of them. You will see how one color in many cases causes different people similar associations.

However, in different world cultures, the same colors may have different symbolism: keep this in mind when traveling abroad and when doing business with foreigners.

Whatever your favorite colors of clothing are, they should beautify, not spoil you: in order to begin to understand this, you should know something. This knowledge will help you save a lot of money in the future, because you will stop buying clothes that you will be disappointed in immediately upon returning from the store.

Now let's look at some colors and their symbolic meaning.

Black

In Western culture, black is primarily considered official, solid and restrained, but these are far from all the associations associated with it. Black is often worn to funerals; black clothing is a mandatory sign of movie villains and witches. Priests wear black as a sign of their humility before God, and, according to some fashion experts, black clothing on a woman means her obedience to a man! However, many women prefer black color in clothes, believing that it makes the figure visually more slender. Be that as it may, it is a very heavy, completely absorbing color, the effect of which for obese people is completely opposite: black makes them even more massive and heavier, which makes others feel very uncomfortable in their company.

Black color is also considered to be refined and chic. This is true, but only if it suits you. And it doesn’t suit everyone - for example, black is simply contraindicated for me: it not only spoils my appearance, but also worsens my internal state. Men in all black or black pinstripes

suits, combined with a white shirt, look really impressive, but such clothes give them an overly bossy look. Waiters wear black and white

uniforms as a sign that they are endowed with certain powers within the restaurant, as well as so that visitors can immediately see them. Strictly and elegantly dressed waiters make the atmosphere in the restaurant sedately aristocratic, giving the establishment solidity and respectability. However, if a woman shows up in a black suit and white blouse for an interview, she will have very little chance of getting the job. Why?

Because the combination of white and black seems too authoritarian, cold and hostile, and this can cause rejection in the interviewer. If you don’t have anything else from formal formal wear, then try to at least soften the harshness of this color combination by tying a colored scarf around your neck; men can use a bright colored tie for this purpose. In any case, buying accessories will cost much less than a new suit.

Red

Red symbolizes energy and physical strength. It is also the color of aggression and danger: it is no accident, for example, that fire engines are always red. I read that red cars get into LTP much more often than any other. However, red cars are very popular. Why? Because red is also a symbol of power. This is a very bright color, and things in red make their owners feel more confident. Once I had a red skirt, which I wore with real pleasure. However, here again it is worth making a reservation: when choosing red clothes, think about where and when to wear it. If a woman wears a red jacket to the office, this is likely to cause problems in her communication with male colleagues. Since red symbolizes power, red clothing will be perceived by male colleagues as a sign of this woman's desire to dominate them. If you are a leader, then everything is in order, but if not, you can drop out of the team or cause an unfriendly attitude towards yourself. Men generally do not wear red jackets unless it is part of the corporate uniform. At the same time, men may well wear red ties, which are equivalent in effect to a red jacket on a Woman. Remember, for example, the 80s, when an elegant yuppie - one of those who are called "young, but early" - could be

see in red suspenders! For negotiating or resolving a conflict situation, red clothes are far from the most suitable: red is aggressive, and therefore inappropriate when you need to achieve cooperation from the interlocutor.

Pink

Pink is a calmer, softer and more feminine color. All pastel colors (pink, blue, lilac) symbolize peace and femininity. Therefore, before

Before dressing in this color, again think about who you are dating and what impression you want to make. What is the purpose of the meeting? If you need to show your solidity and vigor, to achieve promotion or employment, clothing in

pastel colors are unlikely to help you with this, because in it you will not be able to give the impression of a self-confident and very assertive person. This also applies to men who love pastel-colored shirts and ties.

Green

Green is the color of nature. It has a calming effect, but excessive love for green in clothes can indicate that you are lazy and weak-willed. Green is not a very self-assertive color - this is especially true for dirty green (khaki), which is usually associated with death. Green color can also symbolize envy, resentment and money-grubbing. Some people generally consider green as an unlucky color and therefore do not wear green clothes and prefer not to have anything green at home. My mother is one of these people, but for me personally, the color green in home interior I like it, although I wear green clothes because they don't suit me. IN

In the Middle Ages, English brides wore green as a symbol of fertility and successful childbearing.

Yellow

It is a bright, sunny, optimistic color. It is associated with intelligence and can be associated with a sober and clear-thinking, reasonable and decision-making person. However, an excess of yellow in clothes has an overwhelming effect.

Yellow helps to build self-confidence, increase composure and improve organizational skills, but avoid using dirty yellow in clothes: it can be associated with acrimony.

Blue

Blue represents wisdom and clarity of mind. It is also associated with creativity. It is the color of the sky and the ocean. It carries serenity and calm, but can also be cold and aloof. Blue clothes are good for

interviews, as this color symbolizes reliability and performance. According to some studies, weightlifters in a blue suit are able to lift more weight. However, an overabundance of dark blue can be depressing.

Turquoise

Turquoise color inspires and inspires energy, refreshes and invigorates. In addition, it promotes communication, expression of feelings and creativity. For example, I often prefer to wear turquoise when I write detective stories in my spare time.

Brown

Brown carries a sense of solidity and reliability: it is the color of the earth, which means it is the color of stability. However, it can also cause melancholy and despondency and be associated with narrowness and isolation. Brown is preferred

men.

Grey

Gray color can cause negative feelings because it is associated with bad weather, gray clouds, gloomy sky, heaviness and boredom. Gray - not white, not black - is the color of escape from reality, causing a feeling of insecurity and loneliness.

Now you may already be mentally going through your wardrobe, thinking about what, after all, you need to wear! So you should:

♦ give preference to clothes of those colors that, in the opinion of others, suit you and make you more attractive;

♦ choose colors in which you yourself feel comfortable and confident;

♦ choose the color of clothes depending on the specific situation.

You have most likely heard about the dress code, as well as the saying that people are greeted by clothes. No one needs to be convinced of the importance of a competent selection of clothes and accessories. However, it usually refers to their style. But it turns out that the color of clothes and accessories is no less, if not more important, element of business communication technique. How does the color of your clothes affect your professional and personal effectiveness? How to "read" the personality of the interlocutor by the color of his clothes? What messages do colors send to our subconscious?
It is no coincidence that since ancient times there is a saying "Meet by clothes ...". We can understand a lot about a person by his clothes, consciously looking at his outfit and accessories. The way a person dresses reflects his character, property status, level of education, and possibly profession. The analysis of clothes and accessories is taught at trainings as part of the study of business communication techniques, in particular, when studying personality typology.veta in business communication

I am glad to present you the fifth issue of the "Psychological Bulletin", in which you can findpsychological recommendations for choosing the color of a business suit, as well as a continuation of the topic "Rules of business communication."

No. 5 "Let there be color" 20 July 2011

The use of color symbolism when choosing a business suit

Favorable appearance and taste in clothes is an important part of how you engage in a business environment and influence the mood and feelings of others. Business clothing acts as a kind of communication tool, a means of influencing the behavior and attitude of other people towards us. Appearance is the first step to success, a kind of code, business card, which indicate the degree of solidity and reliability, this is information about your rank, wealth, social status belonging to certain circles. Feeling untidy in appearance indicates disrespect for oneself and others. Neatness and smartness in clothes are associated with organization in work, with the ability to value one's own and other people's time.

Your clothes should speak for you before you speak.

Think about the extent to which you agree with the following statements, evaluating your preferences on a 10-point scale.

Your business attire is a reflection of:

You may have noted that clothing in one way or another is a reflection of your wealth, mood, culture, etc. etc. In fact, business attire reflects each of these characteristics. By clothing, one can judge the degree of conservatism of a person, his cheerfulness, the level of risk taken. Clothing and the choice of color for a business suit can serve as a non-verbal signal of how open a person is to communication and willing to interact..

The color range of business suits is very limited. Color is a specific wavelength of light that objects absorb or reflect. Each color has its own wavelength and we choose certain colors depending on our well-being and mood. In order to choose the right color for a business suit, you need to know about the effect of color on the human psyche. The power of color lies in the fact that it is able to “bypass” the defense mechanisms of our consciousness and act on an unconscious level.

Determine your preferences when choosing the color of a business suit:

Taking into account the principles of the “language of color”, you will be able to determine the color preferences of any person, understand the universal meaning of color and be able to choose the most effective color solution for any situation and object.

Features of color perception should also be taken into account depending on nationality and country.

For example, Red color like in Mexico, Norway, Iran, but not like in Ireland. In China, it is the color of the holiday and a sign of good luck, happiness, constancy, nobility. In India it means life, action, enthusiasm. Orange the color is very loved in Holland, symbolizes the emotional sphere, creates an atmosphere of well-being and fun. In Brazil yellow the color symbolizes despair, and combined with purple color - disease. For Syrian Muslims yellow is a symbol of death, and in Russia this color is often perceived as a sign of separation. In China, after red, yellow the color is especially popular, being a symbol of the empire, magnificence, radiance.

Green color is loved in Mexico, Australia, Ireland, Egypt. In India, it symbolizes peace and hope, and for Muslims, it is a guardian from the evil eye.

White color- one of the most beloved colors of Mexicans, in China it is the color of danger, and for Europeans it is the color of youth and purity.

Symbolism of color preferences

And now more about some of these colors.

Red color - symbolizes power, superiority over others. It is not recommended to wear clothes of this color all the time, but only when you intentionally want to make yourself known. It is a life-affirming color, dynamic and emotional. But at the same time, it is aggressive, dominant over other colors, promotes nervous tension, enhances muscle activity, and increases the energy resources of the body. It is the color of saints and dictators, leaders who love life. It is preferred by balanced, courageous, strong-willed, powerful, sociable personalities and altruists. The acceptable shade of red in a business suit is burgundy.

Pink color - associated with the spiritual joy of unity with peace and hope. Feminine, noble and dreamy, but at the same time weak and infantile. The bright pink color calms, makes a person passive and causes muscle weakness. Avoid wearing pink clothes when solving controversial and problematic issues in a conversation with opponents. Sensitive people prefer this color.

Brown color - the color of earthiness, everyday life. It is the color of stability and confidence, but intense brown can be tiring. The abundance of brown in clothes indicates that a person feels dependent on society and the need for its support. Brown color for a business suit is suitable in cases where someone needs to win over and call for frankness. This color should be avoided if you want to draw attention, as the reaction can be reversed.

Yellow - invigorates, cheers up, speeds up visual perception, makes the sense of the world around us stable and clear. This color stimulates brain activity. Too bright and in large quantities it is tiring. It is necessary to avoid the yellow color when solving controversial and problematic issues, in this case you will be perceived as a frivolous person. Yellow color is loved by people who strive for independence and achieve their goals.

Orange color - associated with luxury, joy, fire, causes a feeling of well-being, joy, but is not recommended when choosing a business suit, as it is too active and bright. This is a "hot", "vibrating" color.

Blue color - inspires confidence and sympathy, color authority and power. All blue shades help to soberly assess any situation. It is the color of intuition and wisdom, calm, reliable, balanced and noble. But at the same time, he is conservative, cold and authoritarian. The color is very suitable for business clothes, creates a calm business environment, seriousness and responsibility.

Purple - encourages creativity, stimulates fantasy, passion for everything new, but causes sadness and depresses the psyche, gives rise to a state of imbalance, anxiety, depression, instability and irrationality.

Green color - the color of nature, the calmest color, sharpens hearing, enhances heart contractions, has confidence, has a beneficial effect on a person, relieves fatigue. Dark green color symbolizes stubbornness and self-sufficiency. This color is suitable in cases where you need to concentrate with overwork, fatigue, stress. It is good for business clothes (marsh, needles, moss, olive, khaki). Avoiding preference for this color is necessary when conducting political negotiations, since a person dressed in a green suit is perceived, in this case, as a conservative.

Grey colour - balanced, respectable and serious. This color is perfect for business wear. He is authoritarian and gives the impression that the person knows his stuff. The unmistakable choice of this color for public speaking, when used on new job. In combination with white, it speaks of seriousness, emphasizes professional quality. Gray color is preferred by people who are sensible, strict in self-esteem, striving to maintain peace of mind but "afraid to loudly declare themselves."

White color- symbolizes: purification, holiness, purity, the dying of the old and the birth of the new. But, at the same time, “neutral” and “sick leave”. The color is suitable for creating contrast (white-black). Love the color white people seeking to start new life who prefer peace and quiet, seeking sympathy. It is suitable for people with any character and, when combined with a different color, for a business suit.

Black color - personifies elegance, imperiousness and strength, simplicity and good taste. It emphasizes other colors, gives them a deeper sound, but in large quantities it depresses, causes pessimism, stress. The color is suitable for a formal business dinner, but it will not distinguish you “in the crowd”, it needs an additional color for contrast.

Why are we interrupting each other?

One of the rules of business communication is as follows: "Do not interrupt unnecessarily!". But it is this habit that very often acts as a barrier to effective interpersonal interaction. Interrupt each other and professors on television. They interrupt even on teleconferences. The husband's wife, the husband's wife, the mother-in-law, the daughter-in-law, the son-in-law, the brother-sister interrupt. Why do we interrupt each other? Let's try to understand this issue.

They interrupt because...

“I'm afraid I'll lose my mind! I'm afraid it will be forgotten my thought, what will be forgotten his thought, I'm not afraid. They say that one great scientist - as if even Einstein himself - wrote down something in a small notebook. He explained to the inquisitive that he was writing down a successful thought that came to mind. Why such a small notebook? - the man did not let up. “But because few successful thoughts come to mind,” Einstein answered.

So, don't be afraid, even if the thought is forgotten, it is less important than the relationship. In addition, it will not be forgotten if it seems important to you; after a while you will remember it. Valuable thoughts are not forgotten. But if you are still very afraid of losing her, then carry a notebook with you and fountain pen so that as soon as a thought arose, and it was impossible to interrupt, you would immediately write it down. The communication partner will think that you are summarizing his speech, and even if he realizes that you are summarizing not his, but your future speech, you are still his didn't interrupt.

The fear that your partner will not hear your valuable thought right now is also in vain. You to him at another time in a more relaxed atmosphere, when he will not be carried away by the flow of his own thoughts, state it. And he will be ready for her perception - what you need.

It's also pointless to interrupt. What does the person they are trying to kill do? Does he stop and listen carefully to you? No, he speeds up the pace of speech in order to quickly express what he wanted to convey to you, increases the volume, also thinking that you will hear him, that by adding decibels, he will be better understood. But now look at what happens: You are talking together, louder and faster, completely not listening to each other.

Another reason why we interrupt a partner in communication is the desire to express an interesting idea first. Let your partner want the same. Or maybe it’s better to show nobility and be satisfied, like Socrates, with the fact that you, like him, are a midwife of thought - contribute to the awakening of thought with your questions; and when the partner formulates it first, say that you thought so too.

But not only interrupting a partner and not only rigid resistance to interruption are conflictogenic. In itself, a long monologue, monologue speech, when a person speaks for a long time, listening to himself, although he seems to be addressing another, is also conflictogenic. A person wants to be listened to only him. This is often the case though. One theme ends and another begins. And the partner wants to be listened to too. One witty man said to such a talkative subject: "Well, you again entered into a monologue with me." And so, it is not necessary to enter into a monologue, it is better - into a dialogue.

It also happens. We do not interrupt, but still do not listen to the partner, and at this time we are looking for counterarguments, and as soon as the partner is silent, we immediately intervene with our objection. And we try to speak faster and louder, so that, while he takes a breath, everything will be blurted out during this interval. Or more than that, there are signs of impatience. We all the time seem to start with a breath, but stop before pronouncing the words. In the described options, we do not seem to interrupt the interlocutor - does this mean that this is neutral behavior? Formally, yes, but in essence, a person implicitly understands that they do not perceive him. If we only wait for a pause to insert our word, then this is still a dissatisfaction with the partner's need to be listened to and understood. Also tension, also, in essence, conflictogenic. We must wait until the person makes it clear what he is listening to now.

Let yourself be interrupted.

Even the very thought of it seems unacceptable. "We can't interrupt while another can interrupt?" There is a clear injustice here. Yes. Not fair. But noble. And you look nice in front of yourself, and in front of others, and in front of the talkative person himself. If you just shut up not formally, just to shut up, but really you are all - attention. And even specially translate your attentive gaze into his eyes. It makes sense to develop the ability to instantly break off at the “quarter-word” as soon as the partner took air into his lungs for a phrase or gave another non-verbal signal about his desire to speak out. Being interrupted is a very effective psychotechnical technique that allows you to maintain effective interpersonal relationships.

What would you like to see in the next issue of the Psychological Bulletin, we will be happy to answer your questions. We are waiting for suggestions and wishes.

Best wishes

You have most likely heard about the dress code, as well as the saying that people are greeted by clothes. No one needs to be convinced of the importance of a competent selection of clothes and accessories. However, it usually refers to their style. But it turns out that the color of clothes and accessories is no less, if not more important, element of business communication technique. How does the color of your clothes affect your professional and personal effectiveness? How to "read" the personality of the interlocutor by the color of his clothes? What messages do colors send to our subconscious?

Many years ago I read an article on this topic and used its advice successfully for many years. Today I decided to dig deeper and see what other materials I can find on the English-speaking Internet. The results of my "excavations" are collected in this article.

It is no coincidence that since ancient times there is a saying "Meet by clothes ...". We can understand a lot about a person by his clothes, consciously looking at his outfit and accessories. The way a person dresses reflects his character, property status, level of education, and possibly profession. The analysis of clothes and accessories is taught at trainings as part of the study of business communication techniques, in particular, in the study of personality typology.

But it turns out very important information gets our subconscious. It, regardless of our conscious efforts, reacts to the appearance of the interlocutor. And color plays a key role in this subconscious reaction.

The color scheme of the interlocutor's clothes affects our subconscious, forming a certain attitude towards this person. Numerous scientific studies testify to this.
How is the subconscious attitude of people to different colors formed? Scientists believe that such an attitude is formed by collective cultural traditions, biological associations. For example, red is associated with aggression because many people's faces turn red when they are angry. Also, red is associated with danger, because it has historically developed in nature - red insects signal: "Do not touch me - I am dangerous." Therefore, people began to paint the alarm buttons and stop valves red.
Interestingly, people subconsciously choose the color of clothing that matches their character or state of mind at the moment. A young man in black, most likely, will not be very sociable and talkative. He subconsciously feels that black is the color of protection and solitude. It is no coincidence that the monks wear black vestments.
However, the color scheme of your clothes can also be used consciously in order to position yourself in communication with other people in the way you need. This is a very effective business communication technique. From the first second of communication with a stranger or acquaintance, you can send the signal you need to his subconscious.
For example, when I was in sales as a young man and was quite attractive to the male sex, I wore lilac-purple clothes to negotiations with men whose pestering began to annoy me. And it worked every time - my interlocutors calmed down, switched to a business wave, we could conduct constructive negotiations. If a lady, on the contrary, needs to excite a man, she intuitively puts on a red dress. The Lady in Red is a classic of the genre!

By the way, young girls and women, do not wear pale lilac and purple clothes, no matter how fashionable they may be, in the presence of your beloved men! Or don't be surprised that you have problems in the sexual area.
Another example is the yellow jersey. Yellow is subconsciously associated with leadership. I have had experience with this color. When I came to work as a boss in an established team of energetic young men, I needed to establish myself and gain informal leadership. Then a few yellow blouses and scarves appeared in my wardrobe. I made sure to wear something yellow to meetings with my subordinates.
Two remarks before we move on to a detailed study of the effect of color on the subconscious.

• Please note that there are active and neutral colors. Neutral colors convey the least amount of information to the subconscious. These include: beige, black and white. Beige is the "no" color. It can be used if you don't want to draw attention to yourself at all. Black, as we said, is the color of protection. Its neutrality is associated with secrecy. White color carries only social associations (marriage in the West, funerals in the East), in nature it is just a fusion of all the colors of the rainbow, purity with emptiness.
• Another important point. The meaning of colors may vary somewhat for different nationalities. The list below was developed for Western European culture.
  So, below is a detailed table of color values. Use it to increase your personal effectiveness!

The color of clothes and accessories as a technique of business communication is used quite rarely, however, marketers very widely use the features of the influence of colors on the human subconscious. In marketing, colors are often used to attract customers in the following ways:

• Red- a symbol of urgency, stimulates impulsive purchases.
• Orange- a symbol of energy, also stimulates impulsive purchases.
• Blue, cyan- used in banking to convince of its reliability.
• Green– to reassure clients (for example, in medical institutions).
• Pink- to create a romantic mood (goods for girls and women).
• Yellow– to attract attention (color of displays and advertising).
• Black- a symbol of strength, for the sale of luxurious expensive goods.

The color scheme is a simple and useful tool for personal effectiveness. Take a look inside your wardrobe right now and look at its contents as a powerful tool for influencing and achieving success!

Based on materials from websites: www.changingminds.org, www.squidoo.com, www.crystal-cure.com.