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Comme des Garçons is a well-known company in the fashion world. In Russia, the brand has become popular recently due to the spread of fashion.

Summary:

The company has always been engaged in the production of high-quality and expensive clothing. To put it mildly, things are not affordable for everyone. This company was founded by a woman, Rei Kawakubo, who did not have a design education, but had taste and a sense of style.

Rey's story

The founder of the brand graduated from the Institute of Fine Arts, after which she went to work as a PR specialist for Ashai Kasei. She managed to earn little money, so sometimes she worked as a stylist.

The company dealt with fabrics, where Ray enriched herself with knowledge of the material and its properties. In ordinary stores, she could not find things that she liked. She eventually decided to open her own brand, Comme des Garçons, in 1973.

In the same year, the company was officially registered and work began.

Collections and development

All the brand’s items are classified as unisex, so the name translates as “like a boy.”

The first collection was unique because it had a deconstructivist style. Things had a rather strange style that defied explanation. Despite this, Japanese fashionistas liked it and the popularity of the collection was quite good.

The following collections are made in approximately the same style.

The store is also decorated in a stylish and unusual way. It is located in the Tokyo district of Minami-Aoyama. There were no mannequins in the boutique, nor a single mirror, so that customers could purchase items based on their feelings.

Potential clients liked these unusual solutions, which made Rei famous throughout Japan by the end of the 70s.

The first goal has been completed, now you need to conquer other countries. In 1981, Rey moved her office to Paris. There she presented to the public her creations with complex fabrics and interesting combinations. The public liked the pieces, but since they were already familiar with other designers, there was no strong excitement.

Critics reacted well to the company and invited it to the French haute couture house. This helped her constantly shine at all fashion exhibitions and open her own boutique in Paris.

Products and collaborations

As you already understand, nonsense produces various clothes, from T-shirts to sneakers, in general, everything. In 1994, they launched their own collection of perfumes, distinguished by unusual combinations of scents and stylish bottle design.

The company also produces furniture, jewelry, accessories, swimwear and has its own Six magazine.

Since Comme des Garçons (CDG) has been around for quite a long time, it used collaborations with other brands for its PR. On the Internet you can find products from companies such as:

• Lacoste;
• Louis Vuitton;
• Supreme;
• Levi's;
• Coca-Cola, etc.

Now Russian buyers have begun to actively purchase clothes from this company's Play collection. This collection includes everyday items and a patch in the shape of a heart with eyes.

Modern times

Now the brand remains in its place and does not leave its pedestal. The secret is very simple - something new and unusual always comes out. There is no visible resemblance even to his own clothes. Fans are constantly looking forward to the new collection, as it is difficult to guess what Rei Kawakubo will cook there.

Everything is created in Tokyo, only in some countries tailoring is organized. The founder has never followed trends; she wants to do what she likes, and not the majority. As we see, this is bearing fruit.

The items are suitable for people who want to create a casual look. Interesting colors, unusual combination of materials. Things you can wear every day and still stand out from the crowd.

The founder takes part in the creation of collections and even controls the financial component of the company herself.

Prices of Comme des Garçons items

The clothes cost a lot, because the materials are not cheap and the brand is well promoted. You can check the prices on the company’s official website; a store has been opened in Russia in St. Petersburg.

Therefore, if you want to become the happy owner of things from this brand, then you should make good money. By the way, if you suddenly need it, there are still stores in the following cities:

• London;
• Berlin;
• Beijing;
• NY;
• Tokyo;
• Paris;
• Osaka.

Name of production lines:

• Come des garcis - main;
• Noir – black for women;
• Comme Comme - women's;
• Plus – male;
• Plus Sport – men's sportswear;
• Homme Deux - formal men's;
• Shirt - shirts;
• Black – inexpensive things;
• Play – youth items with a logo in the form of a heart with eyes.

These are collections designed by Rei Kawakubo. There are also lines from other designers of the brand.

Conclusion: the company has an ordinary history, but an interesting promotion scheme. Thanks to Rei’s perseverance and unusual imagination, the company has become so popular, the one that others now look up to.

Video

In 2010, the fashion house Trussardi celebrated its 100th anniversary, and this year the brand celebrates the 40th anniversary of its signature greyhound logo. In honor of this event, the Italian brand in collaboration with a Japanese illustrator Yuko Shimizu and director James Lima released a short animated film The Sky Watcher with a purebred dog in the title role. website learned in detail the history of the logo Trussardi and remembered other emblems of famous fashion brands.

Trussardi: English Greyhound

The history of the brand began in 1910, when Dante Trussardi opened a workshop for the repair and production of leather gloves in the Italian town of Bergamo. But the greyhound became a symbol of the brand only in 1973. My nephew decided to use it Dante Nicola Trussardi. The Greyhound, graceful, elegant, dynamic and sophisticated, perfectly symbolized the brand's style. In addition to gloves, Nikola began producing other leather goods stamped with the new logo.

« I saw many paintings and ancient Egyptian bas-reliefs depicting these animals, and was completely amazed by their beauty and incredible elegance.", - said Nicola about the logo he chose, which has become synonymous with Italian quality.

In the new video Trussardi The Sky Watcher, released to celebrate the logo's anniversary, a animated English greyhound statue chases a magical rabbit through the streets of Milan, bringing the city's monuments to life. But by morning the miracles end, and the bronze greyhound returns to its place - to the entrance to the boutique of the Italian fashion house.

“We wanted not to go into explanations about the history of the brand, and gave preference to emotions, beautiful pictures and music”, - admitted the creative director of the brand Gaia Trussardi.

Chanel: Intertwined "C"

Logo Chanel- one of the most famous in the fashion world. Two intertwined letters “C” can be seen on all the brand’s products, but the symbol first appeared in 1921 on a bottle of the legendary perfume Chanel No. 5. There are several versions of creating an emblem in the form of two “Cs”. According to the most popular - these are the initials of the most Coco Chanel, which she drew shortly before the opening of the first boutique Chanel. Adherents of the second, less common version, attribute the authorship of the logo to Mikhail Vrubel, who drew the symbol introduced by Coco in the 1920s, much earlier - in 1886. It is known that the ornament in the form of joining two horseshoes, symbolizing double luck, was fashionable at the end of the 19th century. Therefore, many researchers believe that the similarity of the emblem of the fashion house and Vrubel’s sketch is a mere coincidence. Although there is another version: this emblem is just a reminder of the forged ears that decorated the doors of the orphanage in which Chanel grew up. One way or another, Coco was right with her choice of logo; it brought good luck to the House.

Versace: Medusa

Fashion house symbol Versace- the head of a jellyfish - appeared in 1978, when a 34-year-old Gianni Versace opened his first boutique in one of the most prestigious areas of Milan, Via della Spiga. Legend has it that shortly before the opening, the designer was walking in the garden of his mansion in Reggio Calabria and noticed the marble figure of the Gorgon Medusa. The most famous of the three gorgon sisters with a woman's face and writhing snakes instead of hair, who could turn a person into stone with one glance, would be ideal for the role of the brand logo. Gianni had always been interested in mythology and classical literature and decided that in a new context, the head of a mythological creature would symbolize fatal attraction. It is in the role of a seductress that the fashion house Versace I saw my customer.

Burberry: Knight

English stamp logo Burberry appeared in 1901, when founded in 1856 by a young Thomas Burberry The brand has already become quite famous. From the very beginning the products Burberry distinguished by high quality fabrics, comfort and practicality. During the First World War, at the request of the British Royal Air Force, Thomas developed a waterproof raincoat (the same famous trench coat). And in 1901, when the founder of the brand received an order to produce full uniforms for officers, the question arose of creating a trademark Burberry. Then the brand’s emblem appeared - the figure of a knight-rider in armor and with a spear in his hands, who was depicted against the background of a flag with the inscription “prorsum”, which translated from English means “forward”. This motto reflected the desire for even more progressive inventions, and the spear was a symbol of protecting the traditions of quality.

Lacoste: crocodile

Sports brand Lacoste was founded by a famous tennis player in his time Rene Lacoste. The Frenchman, whom his father sent to England to receive a prestigious education, became a 10-time winner of Grand Slam tournaments. But at the peak of Rene’s career, doctors discovered tuberculosis in the tennis player. His sports career was over, but Lacoste conceived a new project. In 1933 he, together with André Housing created a company La Societe Chemise Lacoste, which produced T-shirts for tennis players, golfers and sailing enthusiasts. The crocodile logo appeared even before the creation of the brand. The fact is that journalists have long called the tennis player nothing more than a crocodile. “I was nicknamed “Crocodile” after my argument with the captain of our team, - said Rene. - He promised to buy a crocodile leather suitcase that I liked if I won an important match for the national team.” Lacoste was not at all offended by the journalists and sewed an image of a crocodile onto his sports uniform. A small toothy alligator was painted by a famous artist and friend Rene Robert George. It was this famous crocodile that moved to the brand’s items Lacoste.

Ralph Lauren: polo player

Ralph Lauren, once the son of Jewish immigrants Ralph Lifshitz, founded the company in 1967 Polo Fashions and already in 1968 he opened his first boutique. The brand's world-famous logo dates back to 1971, when Ralph first gave women a men's polo shirt.

“My wife has an excellent sense of style: she can choose such a shirt and jacket in a men's store that people then ask where we got these clothes,- Ralph told about his innovation. - Her image reminded me Katharine Hepburn in her youth, athletic and non-fashion, in the image of a horsewoman with hair flying in the wind».

The designer not only created a polo shirt for the ladies, but also placed a logo of a polo player riding a horse on the cuff. Lauren himself admitted that for him, playing polo has always been the personification of wealth, luxury and power. Coming from a poor family, he always dreamed of becoming part of high society, joining it. The designer's dreams came true, and the figurine of a polo player, which symbolized luxury for Lauren, is now associated with classic American style.

Fred Perry: laurel wreath

Fred Perry- famous English tennis player of the 1930s. He founded his company in 1952. It all started with a collaboration between Fred and a former Austrian football player Tibby Wagner, who came up with the idea of ​​selling elastic wrist bands under the name Perry. Soon the athletes expanded production and began producing sports shirts Fred Perry. Of course, buyers associated the name of the popular tennis player with the famous Wimbledon tournament, and they willingly purchased the brand’s products. It is known that Fred, an avid smoker, initially wanted to make a smoking pipe the logo of the brand. He did not think at all that such a symbol was not suitable as an emblem for sportswear. But, fortunately, Wagner dissuaded Perry with the words “the girls won’t like it.” The partner suggested an alternative:

"What about the laurel wreath you wear on your jacket and sweater Davis Cup?» .

Since 1934, when he won Wimbledon, Fred has always worn this symbol. Despite the fact that Perry’s relationship with the English club did not work out, Fred requested permission to use the laurel wreath directly from the director of the Wimbledon Club. He was very happy that their symbol would be used by the famous tennis player, and agreed. Subsequently, clothing brands Fred Perry with a recognizable wreath became the uniform of a number of subcultures of the twentieth century, in particular mods and skinheads.

See other photos:

Comme des Garçons (Com de Garson) is a Japanese clothing label founded by a woman (Rei Kawakubo). Ray owns the company with her husband Adrian Joffe. The Comme des Garçons brand office is based in Tokyo and in the prestigious Place Vendome district of Paris. The main shows of the brand's collections are held as part of Men's Fashion Week. The company's annual net income is approximately $180 million.

Flagship store Comme des Garcons located in Ayorama, one of the trendiest areas of Tokyo. In addition, the brand's concept stores are located in Kyoto, Osaka and Fukuoka. Brick-and-mortar stores are located throughout the world, including in New York, Paris, Hong Kong, Beijing, Bangkok, Seoul and Singapore.

In 2004, Comme des Garçons developed a market concept based on department stores, through which they sell clothing from other lines, such as Shirt, Play, as well as clothing from a range of international designers. The original market, founded by Comme des Garçons, is called Dover Street Market and is located in London. Also in 2010, I.T Beijing Market Comme des Garçons appeared in Beijing, followed by the opening of a department store in Ginza in Tokyo in 2011.

Story

Comme des Garçons was founded by Rei Kawakubo in 1973. Born in 1942, Rey did not receive any formal education in fashion. She studied fine arts and literature at university and after graduating worked for a textile company. In addition, Kawakubo tried to develop as a stylist. In 1969, she came up with the idea of ​​her own brand, which she decided to name with words from the song Comme des Garçons (“Like a Boy”).

Initially, the Kawakubo brand was focused on developing women's clothing. In the 70s, Comme des Garçons became very popular in Japan, and in 1978, Kawakubo opened a line for men. Two years later, the designer decided to move her office to Paris, where in 1981 the Comme des Garçons collection was first shown, which, due to the predominance of black color and complex fabrics, created a real fashion sensation. Shows of the brand's seasonal collections are still taking place in Paris. In 1982, Comme des Garçons became part of the Paris Syndicate. From that moment on, the brand began to take part in various exhibitions around the world.

Exhibitions

In August 2010, the grand opening of the six-tier flagship store in Seoul with a total area of ​​19 thousand square feet (1800 square meters) took place. The same premises housed the Comme des Garçons exhibition space - the first one located outside of Japan.

Fashion design

All Comme des Garçons collections are developed in the brand's Tokyo studio in Ayorama. Clothing production takes place in Japan, Paris, Spain and Turkey. The spring-summer collection of 1997, which was nicknamed “bumps and potholes,” was characterized by unusual shapes of clothes, into which voluminous soft inserts were sewn. This collection led Comme des Garçons and Rei Kawakubo to collaborate with New York choreographer Merce Cunningham, who came up with a piece called “Scenario.” All the dancers involved in it were dressed in items from the above-mentioned Comme des Garçons collection.

Comme des Garçons' 2006 fall/winter collection was interesting because it explored the concept of personality. It reflected the different ways in which a person presents himself to the world. The men's clothing from the collection was endowed with feminine elements, for example, floral ones. In other words, in the Personality collection, masculinity was combined with femininity.

Style

When describing the style of clothing produced under the name Comme des Garçons, the term “anti-fashion” is often mentioned. Characteristic details of the brand's clothing are the absence of sleeves, unusual shapes and cuts, and deconstructivism. The color palette of Comme des Garçons is dominated by black, gray and white. Many things are made in style.

Collaboration with other designers and brands

Since 1992, a young designer, protégé of Rei Kawakubo, began working with the brand. He makes several garments that are then included in various Comme des Garçons collections. In addition, Junya Watanabe and Tao Kurihara founded their own sublabels under Comme des Garçons. In addition to their work on them, they remained involved in the design of clothing for the women's knitwear line "Comme des Garçons Tricot".

In 2012, the Coca-Cola x PLAY Comme des Garçons collaboration took place. The packaging of the drink was decorated with an image in the form of a heart with eyes, previously created by graphic designer Philip Pagowski for the youth line Play Comme des Garçons. The Coca-Cola x PLAY Comme des Garçons collection featured three designs for Coca-Cola cans: black and white and pink and white with a large heart print, and pink and white with a small pattern.

Comme des Garçons and celebrities

The Japanese brand and its unusual clothing are popular among celebrities, who often wear Comme des Garçons clothing for their performances, filming, and also choose it for everyday life. For example, the famous Icelandic singer Björk wore a Comme des Garçons outfit in her video for the song “Isobel.”

The list of celebrities who have ever worn Comme des Garçons includes Matt Bellamy, Chloe Sevigny, Kanye West, Usher, Tilda Swinton, Heidi Albertsen, Mary-Kate Olsen, Selma Blair, as well as Drake and Joe Jonas , who dedicated a chapter of his 2010 book “Role Models” to the Comme des Garçons brand and Rei Kawakubo herself.

Perfumery

The first fragrance, Comme des Garçons, was presented in 1994. In 1998, the first “anti-perfume” from Comme des Garçons, called “Odeur 53”, was released.. It included 53 different perfume notes, which together created an original, modern and vibrant composition. Some of the notes of Odeur 53 are: oxygen, metal, mineral carbon, sand dunes, nail polish, cellulose, clean mountain air, burnt rubber and hot stones.

Since 2002, Puig has joined the Comme des Garçons perfume division, whose scents are now included in the Japanese brand's perfume catalog.

A feature of the Comme des Garcons perfume line is also the presence of six lines that can be classified into categories - both in terms of complexity of execution, and in terms of exclusivity, and in terms of conceptuality. Niche fragrances are sold only in official brand boutiques. Selective lines include:

— Leaves, dedicated to lily, mint, suza and tea leaves,

– Red, consisting of red components (red flowers, mahogany, red fruits and red spices),

- Incense - the so-called religious or spiritualistic line, dedicated to five religious centers (Avignon, Jaisalmir, Kyoto, Quarzazate, Sergiev Posad),

— Cologne — three colognes in the style of the 18th century (amber (anbar), vetiver and citrus),

— Sherbet — “edible” smells (cinnamon, mint, rhubarb),

- synthetic series (resin, sky, dry cleaning, soda and garage).

The shops

Comme des Garçons brand stores are located in London, Paris, New York, Beijing, Hong Kong, Seoul, St. Petersburg, Tokyo, Kyoto, Osaka and Fukuoka. In addition, the brand's clothing is presented in some large department stores. The Comme des Garçons perfume boutique is located on Place Marche St-Honore in Paris.

The first Guerrilla store by Comme des Garçons was opened in 2004 in Berlin. This boutique, according to the concept, operated for one year, and a minimum of money was spent on its interior. In addition, the store was located away from other fashion boutiques and shopping centers in the city. Other Guerrilla stores were opened (and closed after a year of operation) in Reykjavik, Warsaw, Helsinki, Singapore, Stockholm, Athens, Hong Kong and several other cities. In July 2007, a Guerrilla store was opened in Beirut (Lebanon), and in February 2008 in Los Angeles (this store was the first in the United States). In November 2008, Guerrilla opened in the west end of Glasgow.

In 2004, Rei Kawakubo's multi-level concept store opened in London's Dover Street Market. It sold not only items from Comme des Garçons collections, but also clothes from other designers invited to “share the creative space” of the boutique. These designers were allowed to decorate their parts of the store in any way they wanted and sell their own items there, as well as collections designed exclusively for the Dover Street Market department store.

In December 2009, a 4,400 square foot (410 square meter) store called "Under The Ground" opened in Hong Kong. In August 2010, Comme des Garçons opened a huge flagship store in Seoul. In addition to the retail space itself, it included an art exhibition space.

In October 2010, the Comme des Garçons Pocket Store opened in Singapore.

In January 2011, a Comme des Garçons store opened there. Two stores from Comme des Garçons - Comme des Garçons Bleck Shop and Comme des Garçons Pocket Shop were opened in Berlin in January 2012.

March 2012 marked the opening of the Rockwell Center in Manila (Philippines).

Comme des Garçons lines

• Comme des Garçons (since 1973) is the main line of women's clothing.
• Comme des Garçons Noir (since 1987) is a women's line in which black is the dominant color.
• Comme des Garçons “Comme Comme” (since 1993) is a line of women's clothing.
• Comme des Garçons Homme Plus (since 1984) – men's line.
• Comme des Garçons Homme Plus Sport is a sports men's line.
• Comme des Garçons Homme Plus Evergreen (since 2005) is an additional line of Homme Plus, which includes newly designed items from previous collections.
• Comme des Garçons Homme Deux (since 1987) – formal men's clothing.
• Comme des Garçons SHIRT (since 1988) is a collection dominated by .
• Play Comme des Garçons – youth streetwear for girls and boys with a logo in the form of a heart with eyes (the line was developed together with graphic designer Philip Pagowski).
• Black Comme des Garçons is an inexpensive line of women's and men's clothing.

Junya Watanabe

• Comme des Garçons Homme (since 1978) is a Japanese men's clothing line.
• Comme des Garçons Robe de Chambre is a Japanese women's clothing line (discounted).
• Junya Watanabe Comme des Garçons (since 1992) – women's clothing.
• Junya Watanabe Comme des Garçons Man (since 2001) – men's clothing.
• Junya Watanabe Comme des Garçons Man Pink – men's items for women (discount line).

Tao Kurihara

• Tao Comme des Garçons – women's clothing (founded in 2005, discounted after spring 2011).
• Tricot Comme des Garçons is a women's knitwear line.

Accessories

• Comme des Garçons Edited are items specially designed for Japanese stores.
• Comme des Garçons Pearl (since 2006) – line of jewelry.
• Comme des Garçons Parfum (since 1994) – perfumery.
• Comme des Garçons Parfum Parfum.
• Comme des Garçons Wallet – wallets and cosmetic bags.
• Speedo Comme des Garçons (collaboration) – swimming collection (since 2005).
• Hammerthor Comme des Garçons Shirt (collaboration) – underwear (since 2007).

Other

• Ganryu Comme des Garçons is a unisex streetwear label designed by Fumito Ganryu.
• Comme des Garçons Peggy Moffitt.
• Comme des Garçons Six is ​​a magazine published twice a year (from 1988 to 1991).

Official site: www.comme-des-garcons.com

Official website of the Comme des Garçons perfume division: comme-des-garcons-parfum.com

Roni Cook Newhouse interview with Rei Kawakubo, published in Interview magazine, November 26, 2008

RKN: Journalists sometimes attribute to you a rigorous, intellectual approach to fashion. Would you like to describe yourself any differently?
RK: I would not say that I belong to the representatives of the intellectual approach as such. My approach can be called simple. At the moment when I create this or that thing, my thoughts are extremely simple. I can think about how beautiful or strict she is. And people figure out everything else for me.

RKN: Next year your company will turn 40 years old. When you started, you wanted to become the personification of the free Japanese woman. What do you understand by the word “free”?
RK: From this point of view, I have never considered myself to be part of any system. I didn't do it then and I don't do it now. That's the only reason I remained free. As we have grown, so has our responsibility for our people and products, making it necessary to look more and more closely at the commercial aspects of the business.

RKN: How do deadlines related to the timing of preparing a collection for shows affect your creativity and the creative process in general?
RK: Deadlines are a normal part of the fashion world. I can't even tell if they help or hinder me.

RKN: How important is it for you to create something new? Should all the fruits of creativity be new?
RK: The process of creation moves things forward. Without novelty there is no progress. Creation itself is newness.

RKN: Why do you always create things in black?
RK: I always like black. However, recently, black has become as familiar as denim has become familiar to us. I'd like to invent the black of tomorrow.

RKN: How do you manage to balance between art and commerce and still remain free?
RK: To feel free from the inside means to be free.

RKN: Is there something hopelessly bourgeois about being an artist? Are you able to avoid this feeling by doing something utilitarian, even if you describe it as art?
RK: There is no need to avoid anything. There is some value in creating something simple and something utilitarian. But art needs to be bourgeois. For example, there is nothing bourgeois in the work of the Julien d'Ys hair stylist, in which makeup, hairstyle and headdress merge into one.

RKN: Fashion is now big business, dominated by large corporate enterprises such as the Gucci Group. You collaborate with them, for example with Louis Vuitton. At the same time, you stay away. What is your take on the fact that fashion is dominated by these entities?
RK: There is no deep meaning here. But even in a business environment, it is necessary to create something new.

RKN: Is fashion purely a practical and aesthetic activity, or does it also have a moral dimension?
RK: What you wear can greatly control your emotions and feelings. The way you look directly affects how other people perceive you. Thus, both practical and aesthetic aspects play an important role in fashion.

RKN:Do you care about the opinions of critics and other comments?
RK: All this might have meant a lot more to me if I had known that the critics' way of life was deeper and more serious.

RKN: Comme des Garçons is defined by the fabric, the form and the way of communication, as well as the way the company is managed. Apparently, all this is very important to you.
RK: For me this goes without saying. This is the nature of the company. And this is the most important thing.

RKN: You call yourself a fashion designer, but many people consider you an artist. Why do you think?
RK: I think it's because I'm trying to create clothes that haven't existed before.

RKN: Does the fact that you take into account the proportions of the human body when creating clothes limit your creativity?
RK: There are no restrictions for me.

RKN: How is it working with Junya Watanabe and Tao Kurihara? When do you browse their collections?
RK: They are members of the Comme des Garçons team. I see their collections for the first time during rehearsals before the show.

RKN:Have you ever thought about selling your company?
RK: It would be interesting how I could work together with the person who would want to buy it.

RKN:You seem to prefer to remain vague. How would you define yourself?
RK: I don't consider myself anything special, so I don't know how to define myself.

RKN:One artist defined the difference between art and fashion as follows: what the artist does and sees remains himself. What the designer does is two objects - one we see in the store, and the second in the mirror.
RK: Is it really that important to look for the difference? Fashion is not art. Fashion and art have different purposes. There is no need to compare them.

RKN:Does the economic crisis affect your approach to creating collections? Do you think that, given the circumstances, something simpler should be created?
RK: Comme des Garçons has always moved at its own pace and will continue to do so. In good times and bad, the company remains more or less the same.

RKN:You do not use real fur in your collections. Are you planning to start working with this material?
RK: I like animals.