Where to begin flower business: how to open and register a flower shop, what you need to open (advertising, equipment, related costs), premises and location, assortment policy and the subtleties of purchasing goods.

This is not just a business. Over time, it becomes a way of life. Captivates, captivates, captivates. How? Constant contact with nature. A permanent feeling that you bring a particle of beauty into the world, you give joy to people. An activity filled with emotions. Who once plunged into the flower business, parted with him only due to force majeure.

However, we will focus on the mentioned correct approach, which will allow you to get the maximum possible profit from trading in such a complex product.

How to open a flower shop

Consider the question of where to start and how to properly organize the flower trade.

Registration

The registration process is perhaps the easiest thing in the flower business. Register IP in accordance with 52.48.32 OKVED " Retail sale of flowers and other plants, seeds and fertilizers. It is necessary to choose a taxation system (UTII or STS).

After registering an enterprise, it is necessary to purchase a cash register, as well as register a cash register with the tax office. Self-registration will take about two weeks. It is easier to use the service offered by KKM sellers. In this case, the registration process in the tax office will take a maximum of 3 days.

Mandatory Documentation

At the point of sale (regardless of its area) there must be a package of documents, and most of them must be available to buyers. This includes:

• Permission for the right to trade (obtained in the council in accordance with N 381-FZ).
• Conclusion of SES on compliance.
• Book of complaints and suggestions.
• Price (optional).
• Packing list.

Other documents (lease agreement, certificate of registration of KKM, cash register) is also preferably kept at the point of sale. Vendors and florists must have medical books, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence, and the business owner costs the cost of a photocopy. Most reputable suppliers undergo voluntary certification. It remains only to take a copy from them when purchasing goods.

What does it take to start a flower business?

Advertising

from four sides. The box itself costs about $1,000, but that's just the tip of the iceberg. The main expense is coordination in the proper instance, which can cost $10,000 (MSK). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Flower shop equipment

You can't open without a refrigerator. cooling chamber may be ready, but it is extremely inconvenient. It is preferable to do "by yourself". In this case, you do not need to immediately turn to the "masters of the cold." First you need to build the “room” itself (more profitable). One side of the refrigerator should be "deaf". Well, if it is a wall. The rest are plastic "windows" made according to individual measurements.

A door is required, but preferably several (depending on size). After the chamber is built, a cassette split system or a monoblock is installed in it (possibly when there is another "blind" wall). Together with all the work, the refrigerator will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a conventional installation of an air conditioner.

Racks for flowers are needed, as well as flowerpots. In large cells, shelves are usually equipped and glass vases are used. In tonars and small pavilions, these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash machine

The cost of a cash register varies in the range from 9 to 15 thousand rubles.

The purchase of a cut for a small pavilion will cost about 40 thousand rubles (MSK). Fully fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. For starters, you can not get too carried away with the color scheme, get universal shades: mesh, felt, matting, sisal, ribbon. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: gerbera wire, teip, adhesive tape, glue gun. From tools: secateurs, scissors, floristic knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or outlet may be located:

• In the tone. Small place on wheels. Essentially a car trailer.
• In the pavilion. Small rooms, modular designs.
• In a separate room (rare, almost unreal luck).
• On the ground floor of a residential building (only the first line).
• In the mall.

The lowest rent is in shopping centers. Then - tonars and pavilions.

In a separate line: online store. It should be opened with a fully established business. It cannot exist separately.

The territorial location of the flower shop (IMPORTANT!)

From right choice the location of the premises intended for a flower shop of any level depends, not much, not a little, on the "fate" of the business.

The proximity to the metro station is not always a big advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main stream - highway. She gives a big flow.

If a place is chosen on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need a direction to the center.

If the store is located near the metro, but there is no road nearby, you can not expect large daily sales. Of course, if the professionalism of the staff is on highest level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will work at full capacity, but it will take at least three years. Plus, you will have to constantly make financial injections into advertising, pay for a highly qualified florist and maintain the range at the proper level. A similar arrangement of a flower salon is too long a ruble.

There are nuances. Not guaranteed on every track fast start. Buying power is reduced by 50% if the store is located:

• on highways on the sides of which parking is prohibited.
• At the track, which has understudies.
• Right next to a public transport stop, where parking is also not possible.

"Pitfalls" of the lease

If denied in rental holidays, should be concerned. There can be no urgency. Holidays are a standard need of any trade organization. It is necessary, at a minimum, to equip the premises, bring in equipment, goods, decorate windows. In most cases, this takes a week. If you need cosmetic repairs, some alterations, it will take a month. Refusal of the landlord in the standard requirement is the reason not to rent the premises. Most likely, either there are no rights, or there will be difficulties with taxation.

The requirement for an advance payment of two months is justified only for shopping centers. However, in recent times, even in them it is not practiced.

When drawing up a lease, it is necessary to clarify whether the monthly fee is included in the amount communal payments . Tariffs for electricity and utility services for commercial enterprises significantly different from consumer Electricity charges can reach $300 per month. Price garbage collection also significantly higher. In addition, it is necessary to clarify whether the landlord has this agreement at all. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, which will be quite a lot.

When renting in a shopping center or a residential building, you must immediately check the availability outdoor advertising opportunities. It can easily not be. In this case, it is reasonable to abandon the premises and find another. For pavilions, this rule also exists. There are situations when the height of the room is such that outdoor advertising cannot be placed due to inconsistency with the architectural plan of the area.

In general, when concluding a contract, you should resort to the help of a lawyer. It is not so expensive, but it can save you from a lot of troubles, up to the fact that the landlord ends the land acquisition period. It will be extremely unpleasant if in a couple of months the building will be demolished.

Features of the assortment, what colors to trade

For small areas The best option is to trade in freshly cut flowers. Potted crops and related products are extremely rare in such places. The product of this category occupies a precious place, which can and should be used in order to increase the assortment of the cut.

Assortment for tonar

The range is minimal. The area does not allow to maintain any serious level.

• Carnation ( several colors: red, white, motley).
• bush carnation ( several colors: white, pink, motley).
• Chrysanthemum single-headed ( white, yellow, lilac).
• Chrysanthemum bush ( white, yellow, variegated).
• Rose ( burgundy, white, pink, yellow, motley).
• Spray rose (pink, white).
• Gerbera (mix).
• Tulip ( February to June: white, yellow, pink).

Assortment for the pavilion

If the area of ​​the pavilion is about 10 sq.m, then the assortment practically does not differ from that in the tonar. Starting from 18 sq.m, you can already buy: orchids, anthuriums, irises + increase the number of rose varieties.

Store assortment

Starting from a 30-meter area, it already makes sense to trade potted crops, soils, pots, boxes. On a 50-meter square, the assortment will be complete:

• All possible cut, including exotic, in a large refrigerator.
• Artificial flowers. Dried flowers. Pot cultures, including large-sized ones.
• Pots of all kinds: plastic, clay, ceramic.
• Soils, fertilizers and other preparations.
• Vases: from ordinary glass to author's works.
• Postcards.
• Various decor for home and garden.
• Thematic Literature.

In a large store, you can and should organize gift wrapping. The production of author's postcards is welcome. Everything is used: dry flowers, beads, beads, ribbon, colored paper. The main thing is the florist's imagination.

How to make a purchase

The main immutable rule - never stick to one supplier even if it has a super item. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen costs associated with salary personnel. In addition, rent should also be taken into account.

The ideal option is to choose three main suppliers. The following are widely represented on the market: Holland, Ecuador, Russia. So you need to choose three wholesalers. If something happens to one, two-thirds of the ordered goods will be received anyway.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It must be sold quickly. The price is relatively low. Russian flowers are definitely more expensive. Pot cultures - Holland and Russia.

For small additional purchases that will definitely be required at the beginning, the best supplier is “ 7 colors V". These are democratic prices, a wide choice, and a flexible approach. Contact the manager, and all restrictions will be lifted ( tested). This is a Dutch, international company. As for the other suppliers, you will have to choose on your own, starting from their prices and the quality of the goods supplied.

1. Basic purchase

In the course of work, the main assortment will be formed - positions and their quantity, which is sold in any case. This will be the main purchase. It will need to be pre-ordered from all suppliers in order to be guaranteed to receive the goods on certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are bought here, which are supposed to be sold. It is almost impossible to form a stable list. It should be borne in mind that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The goods must be ordered three weeks before the holiday. Some wholesalers may require you to place an order one month before delivery. Their demand must be met.

An order for March 8 is made a month before the 1st day. This purchase is tenfold. An advance payment of at least 30% will be required. When planning the movement of funds, this aspect must be taken into account, as well as the fact that prices rise quite seriously.

Trying to negotiate with suppliers about payment after the fact can lead to their agreement and disastrous results. Risk of being out of stock on the most trading days of the year is too large. Suppliers' requirements are more than justified. They pay for flowers from their own funds, which are simply not enough for the festive volume. At auctions and plantations, flowers are not released on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, you should set the price higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, one should start from the maximum price tag of the product, that is, from the cost of flowers purchased at an additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like jumpy pricing. Buyers tend to look for flowers in advance, a few days before the intended purchase. If the selected product suddenly becomes more expensive, a person will buy it, but will not come to this store again.

Price reduction

In the flower business, this process is mandatory and must be carried out on time. Flowers are stored in the refrigerator for quite a long time, but you need to reduce the price for them not by their appearance, but by the date of purchase. Do not wait until the presentation is lost. It will happen immediately and irrevocably. If the flowers are not sold within a week, their value must be reduced in without fail. The florist should put them to work first.

Seasonality and holidays

Trade in flowers is a fickle process, but very predictable. The decline is observed in the following periods:

• The first two weeks of January because of the holidays.
• Great post. Weak trading all 49 days, excluding March 8.
• May holidays (holidays).
• Last two weeks of August. This is due to the preparation of children for school.
• September, starting from the second week. Reason: velvet season.
• Last two weeks of December. Everyone is getting ready to celebrate the New Year.

In addition to these standard "failures", the flower market reacts to sharp changes in exchange rates and collapses on stock exchanges valuable papers. The reasons are difficult to identify, but the trend can be traced. With proper business management, this does not have a significant impact on the state of affairs.

The main holiday is March 8th. Intensive trading has been observed for almost a week. The main excitement falls on March 6, 7, 8. The 4th, 5th, and 9th can be compared to lesser holidays. Then in descending order: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are "quiet" days. Trade freezes. In residential areas, the opposite is true: Saturday is the busiest day of the week.

Summary

The most advantageous option in all respects will be the choice of a large area located on the ground floor shopping center, as close as possible to the central entrance group. Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

A few hard rules

• You can't feel sorry for old flowers. Illiquid product spoils the shop window and brings much greater losses than getting rid of it.
• Money for the purchase of sold related products must be set aside immediately. If you transfer "for later", you can end up with an empty store.
• Staff must be made directly dependent on profits. The minimum wage is set. The rest is % of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very rigid.

It is necessary to ensure that the florist is satisfied. This is creativity. Too much depends on it. However, vigilance should also not be lost. Organization of video surveillance is the best solution. You can pay a lot, but you can not allow yourself to be deceived. Unfortunately, the flower business cannot be built on trust, no matter how much you would like it. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth it to open a flower shop franchise?

One option for opening a flower shop is to purchase a franchise for an existing shop. With this option, you get a ready-made business model, with detailed description where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But how is it necessary to pay for this information (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebuket franchise offer, which gives buying a franchise in comparison with opening a store from scratch.

Comparative table of opening a franchise store and independently (according to the Mnebuket presentation)

The only disadvantage of flowers is their fragility, which limits the use of flowering plants for decorating rooms and decorating events. Therefore, the production of artificial flowers appeared, which do not fade and retain their original appearance for a long time. And the variety of their applications has allowed enterprising people to make money on it, creating a successful and profitable business.

Our business valuation:

Starting investment - 1,000,000 rubles.

Market saturation is low.

The complexity of starting a business is 7/10.

Where are artificial flowers used?

There are two major areas of application for artificial flowers.

Ritual floristry

For a long time, the use of plastic flowers as compositions for composing funeral wreaths, a certain stereotype has developed. Indeed, in the field of ritual floristry, plastic plants are used. Wreaths made of artificial flowers look quite natural, and their shelf life is more than 10 years. Over time, the plastic wreath will only get dusty and fade a little, but in general, the appearance will be preserved.

Decoration and decor

If in the first case, flowers are made mainly of plastic, then the materials for artificial flowers used for interior decoration and decoration can be different:

• paper;
• textile;
• polymer clay.

Textile

Making artificial flowers from fabric allows you to get the most beautiful and natural-looking flowers. Moreover, for each variety, this or that matter is used: roses are well obtained from satin, lilies from coarse calico, and gerberas from velvet or felt.

Paper

Paper flowers, as a rule, are short-lived and are used to decorate ceremonial halls. Paintings made of artificial flowers are also very good, with which you can decorate the interior. For the manufacture, special paper of various densities, impregnated with a special composition, is used. If you sprinkle the resulting flowers with perfumes with the appropriate aroma, then they may well pass for real ones.

Polymers

This is not only clay, but also the same plastic. You can decorate anything with these flowers. It can be an artificial panel for the house or an arch entwined with fake bindweed for a wedding celebration. You can decorate your hair with a huge aster or pin a small rose as a brooch, etc. Artificial flowers in pots will look good in the interior. And for the traditional throwing of the bouquet, brides often order its ersatz - light and comfortable, which will delight the lucky woman who caught it for a long time. Therefore, bouquets of artificial flowers are also quite popular.

Market situation

Realizing that artificial flowers are really in demand, you can start thinking about your own business. But before you open your own production of artificial flowers from scratch, you should study the state of the market. Artificial flowers are supplied to Russia mainly from China. Of course, there are small industries operating in the country, but usually these are small firms serving their city or region. You can develop your business by putting production on stream and working for export.

hand-made

Many today make money from the production and sale of goods. self made. Usually this is done by female students or expectant mothers who have a penchant for creativity and free time. At first, this is a simple hobby, which eventually begins to generate income.

Making artificial flowers with your own hands is extremely simple. It is enough to watch a video on the topic on the Internet and master a few tricks and techniques. Of course, the manufacture of artificial flowers at home on a meager scale can hardly be called a business, because. it will bring more pleasure than income.

Scale up

Quite another thing - industrial production artificial flowers. But this requires large investments, not only material, but also temporary. You need to spend more than one day searching for equipment, premises for it and recruiting personnel. Add here the running around the authorities for registering an individual entrepreneur or LLC and the timing of preparing documents.

Production cycle

The technology for the production of artificial flowers depends on the type of material. But in general, the schemes are similar.

1. First, a living flower is taken and disassembled into elements in order to make patterns according to their shape. If the process is computerized, then all this can be drawn in special editors.
2. The next stage: cutting (casting, stamping, molding) of all elements (petals, stems, leaves, stamens, etc.).
3. Next comes the assembly of the parts into the finished product. Produced by gluing (stitching, artistic welding, wire assembly, etc.).

Equipment

It does not matter what kind of flowers you will produce - plastic, fabric or polymer. In any case, you will need equipment that will speed up the production process tenfold. To select and buy equipment for the production of artificial flowers, you will have to surf the Internet, because machines and molds are usually supplied from other countries.

The standard line of Chinese production includes the following equipment, which will allow you to organize a mini production of artificial flowers:

• a pair of installations for cutting parts;
• dehydrator (dryer);
• a couple of forming (assembly) machines.

All this will cost about 1 million rubles if you buy equipment in China. European installations are more expensive (about 1.5 times). As for the delivery of equipment to Russia, it is not difficult. The modern logistics business allows organizing the transportation of goods of any size and weight to different parts of the world by various routes.

Tools

A set of buns for making artificial flowers

If there is no money to buy equipment, you can start a business small, making products by hand. To speed up the workflow, you will definitely need a division of labor so that each employee does his job. In addition, you will need special tools for making artificial flowers, which may include:

• bulbs - steel balls that help the petals take a more natural shape for them;
• rings made of steel wire for curling petals;
• single-strand and double-strand knife for processing leaves;
• metal iron for smoothing details;
• tweezers for assembling small parts;
• cutting scissors;
• wire cutters;
• awl for piercing holes;
• carvings for working with small flowers (forget-me-not, lily of the valley, etc.);
• rubber pads on which bulking takes place.

materials

It is recommended to purchase fabrics, polymer or plastic at first as needed. Who knows, suddenly the production for some reason will not “go”, and the case will have to be curtailed. In addition, there is always a chance to find a more profitable supplier.

home business

We have already talked about handmade as a hobby and a way to earn some money. But you can buy a mini machine for the production of artificial flowers at home and do more serious business. Of course, keeping such equipment in an apartment will not work, because. it will make a lot of noise and dirt. But it is quite possible to put the machine on your own site (in a garage or a barn).

The scale of production in this case will be small, and it will be possible to sell products within the city. But by releasing truly high-quality and beautiful artificial flowers, you can quickly pass for a master and get a lot of customers.

How and where to sell products?

Markets should be looked for depending on the type of artificial flowers produced by your company. If these are plastic flowers and wreaths, then it would be advisable to open an outlet located on the way to the cemetery or not far from the funeral services agency. You can also look for a connection with the same funeral homes, handing over products to them for sale.

Artificial flower arrangements for the interior are mainly made of paper and fabric, so if you choose these directions, then you should think about an online store or a small shop in the city center. It is also always possible to organize the production of artificial flowers to order - this will expand the customer base, because often buyers require a certain variety or volume of flowers. In turn, this is a huge plus for business development, because customers will throw ideas, and you just have to implement projects.

Volumes of profit

Selling artificial flowers is a delicate matter, and the amount of earnings will depend on many factors:

• variety of product range;
• availability of stable sales channels;
• optimal ratio between price and product quality.

The last parameter is very important, because you can sell artificial flowers in bulk, but at a low cost and have almost no “fat”. Or set a high price, due to which sales volumes will decrease. To find a thin line, you need to have certain knowledge, as well as constantly monitor the market. And you can’t do without trial and error, so take all small failures as experience.

If we talk about specific numbers, then industrial enterprise can bring up to 300 thousand rubles of profit per month (excluding costs). Having a small workshop with manual production, you can count on 30-50 thousand monthly income.

Trade in artificial flowers is another idea that can be safely attributed to the category of business ideas with minimum investment. A business that will not make you a millionaire, but will not leave you without bread, if you correctly approach its organization. A business that can be safely opened to novice entrepreneurs, whose path to trade is just beginning ...

The undoubted advantage of the business is the high margin on the product. Often the difference between wholesale and retail price is 400 - 500%. The lower the price of the item, the higher the markup. Small bouquets are bought on average for 5-7 rubles, and they are already sold for 25-30 rubles.

Ritual flowers are in special demand. The season of demand for such flowers begins on Palm Sunday and lasts until Trinity. Then customer demand drops sharply, and many sellers wind down the business.

To avoid the influence of the seasonality factor and make the point all-season allows expanding the range. Some entrepreneurs include in the sale not only artificial flowers, grass and leaves, but also bamboo products, wickerwork, artificial fruits, berries and vegetables (often used in the design of personal plots), as well as artificial flower toys.

For a small shop, a room with an area of ​​​​5 to 15 square meters is rented. m. Most often, such points open on crowded city streets, markets and shopping centers.

The cost of renting premises ranges from 4 to 10 thousand rubles per month, depending on the region. For a lease agreement, they turn to the administration of a shopping center or market, and in the case of renting a municipal plot, to the city administration (KUGI).

Some temporary entrepreneurs open up trade even at the cemetery: during the period when people come to clean up their own graves, the goods are taken apart instantly.

As an organizational form, ordinary individual entrepreneurship is registered in the local tax service. Optimal system taxation for such a department - UTII. This is the most preferential tax, the monthly payment is no more than 5 thousand rubles. Cash machine, license and additional permits for trade in artificial flowers are not required.

One of the difficulties this business is that the flowers require appropriate care. Yes, it didn’t seem to you: artificial flowers also require attention and care. To give them an appropriate presentation after a long storage, the flowers are subjected to steaming. In addition, during transportation, the elements of the compositions often come off and need to be glued. All this takes a lot of time and effort. And what is most unpleasant, entrepreneurs say, is that the flowers smell terribly. Sometimes you have to work even in a respirator with ventilation turned on.

Therefore, to engage in such a business, it is desirable to allocate a special room, at least a garage. No work at home, otherwise you can get poisoned.

Goods, as a rule, are purchased at the Moscow wholesale markets (Gardener). Also, purchases are made on the Internet, most often from Chinese suppliers, with whom you need to be more careful. The site will show you one thing, but you can get a completely different product.

The business should be opened closer to the beginning of the season, that is, by spring, although the purchase should be made already at the end of summer: it is at this time that the wholesale price drops sharply, and goods can be purchased very cheaply.

“A difficult but rewarding business,” say the most successful organizers of the business.

The Bright Resurrection of Christ among Orthodox Russians is considered the largest and most anticipated holiday in the church calendar - celebrated biblical events are considered even more important than Christmas in Orthodox teaching. That is why, and also because Easter falls at the end of Great and Strict Lent, most of our compatriots celebrate this date on a special scale, sparing no expense for a rich festive table. As the clergy say, Easter - This is a special holiday, in which not only the soul, but also the body should rejoice, thus blessing the large-scale and hearty Easter meals.

However, for many, Easter is not just a great religious holiday and an opportunity to fully relax from work and household chores, but, on the contrary, a chance to make good money, having received a monthly income in a few days.

The fact is that for 1-2 weeks of the Easter holidays, such a hype arises in trade, which can only be compared with the New Year's boom, and even more significant. Traders of all product groups try to make money on Easter, but sellers and manufacturers of traditional ceremonial and thematic goods are especially successful in this. On the eve of this bright holiday, Careerist.ru will tell the visitors of the portal who gets the most big income and who better to earn extra money for Easter.

Production and sale of Easter cakes

Easter cakes are an invariable ritual attribute of any festive table for Easter.Many housewives, in order to please their family with delicious and rich pastries, make pasta on their own. But at the same time, many of our compatriots, busy with work or household chores, prefer to buy Easter cakes and not bother with their own preparation. And there are probably even moreEaster cakes are in great demand these days. , which, of course, enterprising sellers and private bakeries cannot but take advantage of.

All bakeries, without exception, are engaged in the manufacture of paska - still, with a monthly income of a small provincial bakery of about 3 thousand USD,for the week of Holy Easter, it is possible to gain 4-5 thousand USD. only on manufactured and sold Easter cakes. On the scale of a large bakery, this income will increase in proportion to the productivity of the organization. During a shift, an average bakery produces about 5,000 Easter cakes of various sizes and weights, and even such production volumes do not always satisfy the wishes of customers.

The production of such a quantity of Easter pastries requires the involvement of the entire staff of enterprises - at large bakeries, even those brigades that, according to the schedule, have days off, go to work.

Moreover, it is not uncommon to find advertisements for bakeries abouthire for easter holidays additional workers who can earn a monthly salary in a week . In this period become confectioners bakers and cooks, technologists and kitchen workers, waiters and even ordinary housewives who are familiar with the technology and recipe for making ritual Easter cakes, which will undoubtedly be an excellent and profitable way to earn extra money for Easter.

An equally profitable way to earn money will also besale of rich products . As a rule, Easter cake sellers work either at a “double tariff” or their earnings depend on sales volumes. The profitability of such sales does not raise any doubts - with a purchase price of 30-300 rubles, depending on the size, the sale price is 100-1000 rubles and even higher. Therefore, the organizers of such points, hoping for high income, do not skimp on the salary of sellers.

Implementation of chicken eggs

Chicken eggs are one of the most sought-after products on the eve of any holiday.However, by Easter, the demand for them increases several times, because in addition to the usual dishes, they are also used in the ritual part of the holiday - each table must have krashenki - painted boiled eggs, in an amount of at least one for each family member.

Sellers of chicken eggs, egg companies, poultry farms and poultry keepers are trying to take advantage of this, artificially inflating prices for the product everyone needs for Easter, even despite the fact that eggs belong to a socially significant category of food products.

And although Rosptitssoyuz claims that due to a decrease in purchasing power, retailers have abandoned the practice of traditionally raising prices for eggs for the Easter holidays since last year, experts still managed to record an increase in the wholesale price on average in Russia by 25-30%. And since, in addition to the wholesale increase, the retailers and distributors themselves will also make their own cheat, thenTo end user the product will reach with a markup of 40-45% !

And taking into account the growth in sales during the holidays, the profits of manufacturers, suppliers and retailers of chicken eggs will increase several times. And if compared with the same time period, then their income for the Easter holidays will be 3-4 times higher than the profit that takes place at any other time of the year. Naturally, immediately after Easter, the demand for eggs will drop sharply, followed by a decline in the price.

Easter and church paraphernalia

In addition to rich Easter cakes, various Easter and church ritual paraphernalia are an invariable attribute of pre-holiday sales, without which not a single celebration and traditions associated with them can do. These include paints and stickers for Easter eggs, icing and sprinkles for Easter cakes, baskets and Easter towels, ritual wreaths and artificial flowers, icon lamps, church candles, icons, etc.

As a rule, end-sellers purchase such products from the manufacturers themselves via the Internet or at wholesale depots. Such small things flood markets and supermarkets a month before Easter, with the expectation of thrifty housewives, for whom it is obvious that on the eve of holidays such goods will invariably rise in price.

In fact, this is what happens. In view of the excitement and demand for such products arising in the last pre-Easter week, sellers raise its cost by at least 20%.Sometimes, especially in last days before Easter, the demand for paraphernalia becomes such that the organizers of points of sale (especially if we are talking about market or other mobile points)hire additional vendorsto help them cope with the increased hype.

Of course, the earnings of such sellers will be significantly lower than the organizer himself (for whom, during the Easter holidays, the total income can reach 1000-1500 USD) and others involved in the sale, for example, Easter cakes, but it will also allow you to earn extra 5- 7 thousand rubles.

Today, handmade decor elements are becoming especially fashionable.Those who learn this especially well use their skills for commercial purposes, and Easter is a special occasion for them, because attributes made in this way, especially if they really have artistic value, are in high demand Orthodox buyers.

Usually these are hand-embroidered waffle napkins, small wicker baskets, painted dishes, decorative greeting cards and candlesticks, egg holders and painted eggs, flower arrangements and much more - everything that the authors have enough imagination for.

Of course, the demand for them will be only among true admirers of handmade work, who will appreciate the idea of ​​the master. But the author will not be able to produce a large number of works -manual skill takes too much time to put it on stream.

With all this, such decorative works are democratic and honest in prices - sellers (as a rule, these are the masters themselves), unlike others, do not speculate on the Easter theme and do not raise prices on the last pre-holiday days, the cost of such decor elements does not varies, depending on the time of year and material suppliers.

Experienced craftsmen say that if you start making such decorative attributes at least a month in advance, then for the Easter holidays,the proceeds from their sale may well amount to 15-30 thousand. rubles and even more.

Of course, these are not all examples of successful earnings for the Easter holidays - these days, an increase in demand is observed in most food outlets. However, they clearly show how our compatriots do not stop believing in miracles and honoring traditions, which is a great way to provide entrepreneurial citizens with additional income, even in times of crisis.

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It is hardly worth talking about the benefits of artificial flowers. They do not fade, do not require maintenance, are resistant to impact. cigarette smoke, sunlight and other factors, hypoallergenic. At the same time, high-quality artificial flowers can rarely be distinguished from real ones. All this at one time provoked bursts of interest in artificial flowers. But even today, entrepreneurs say that this kind of business is profitable and promising.

Market Review

Today, products play the first violin on the market foreign manufacturers. The cheapest flowers are also brought from Southeast Asia, mainly from China. But there are also more expensive and high-quality options imported from Poland, Italy and other European countries. A certain share of the market is also occupied by domestic producers. True, they are few and their range of products is low.

A business on such flowers can be successful only if the niche is chosen correctly. For example, there is no point in competing in the cheap segment with Chinese products. No matter how hard you try to reduce the cost of production, they will still be higher than finished products delivered from the Middle Kingdom, even taking into account all logistics costs. Moreover, today the consumer makes high demands on the quality of artificial flowers, so very rough cheap products are losing their popularity.

Today, flowers are in demand, which are difficult to distinguish from real ones. For their production it is necessary to use such expensive materials as:

• latex;
• polyester;
• organza;
• parchment;
• silk.

For such flowers, the consumer is ready to overpay significant amounts.

Production technology

Depending on what materials will be used in the production of artificial flowers, one or another technology for their manufacture is used. But one general principle of creating a product can be distinguished.

First, a living prototype is taken and carefully laid out into its component parts. Patterns are formed according to which leaves, petals, stamens, stems, etc. are produced. For leaves, textiles are usually used - this way they look more believable. To provide resistance to various external factors it is impregnated with special compounds.

Petals and leaves are cut out with special presses. After that, painting takes place, then giving the desired shape, also on special machines. And only after that there is a complete collection of all components.

Equipment

When a large-scale business is opened, the process must be automated as much as possible. To do this, you need to purchase equipment for the production of artificial flowers. The Chinese production line will cost about a million rubles. It usually includes:

• stem casting machine;
• dehydrator;
• apparatus for cutting leaves (2 pcs.);
• forming machine (3 pcs.);
• plant for cutting petals.

In addition, you must additionally buy a pump with a wind turbine. The productivity of such a line is 480 items per shift (8 hours). At the same time, the line is quite large. The largest is the stem casting machine, which will cover an area of ​​approximately 19 square meters. m.

Staff

At least thirty workers are needed to maintain the artificial flower production line. In addition, designers are needed to create models, and those who understand flowers, botany, and floristry. Finding such specialists is not easy, but you can search on specialized forums and communities.

Business Options

It is not necessary to engage in the production of artificial flowers. Business on them can be organized by organizing the supply of finished goods from China. The main artificial flower wholesale market is located in Yiwu city. From there, all over the world they deliver:

• festive and wedding bouquets;
• artificial shrubs and trees;
• climbing plants;
• grass coverings;
• flower arrangements;
• tapes;
• pots;
• stands;
• vases;
• baskets;
• floral accessories.

Cheaper, of course, personally go to the market and skimp. But you can use the services of intermediaries. The first batch of goods will cost at least 300 thousand rubles.

Sales Organization

Business today has a distinct seasonal character. Artificial flowers are very popular on the eve of religious holidays, on which it is customary to visit the graves of relatives. During this period, the markup usually rises five times.

Despite this seasonality, it is important to offer a wide range of products, both in terms of types and prices. Usually they are more willing to take single flowers, as well as low small bouquets, but during the holidays themselves they take everything in a row, regardless of the price.

Premises

It is logical if your business is focused exclusively on the “cemetery” season, then you need to place a retail outlet not far from cemeteries or on the way to them. For sale, it is desirable to use non-residential premises - a garage or a warehouse. Its area should be 5-15 square meters. m. Moreover, it is desirable to equip the warehouse of goods separately. The fact is that due to the special impregnation of the material, the product has a specific pungent odor, often toxic when it comes to cheap Chinese products. In addition, after the sale of such goods, a lot of garbage remains in the room.

Please note that cheap Chinese flowers must be brought to marketable condition before being sold, because they are transported in a packed and crumpled form. To do this, they are slightly steamed - they are kept for some time over boiling water, and then dried on a stretched fishing line. You can purchase a special steam cleaner. In some cases, you have to use an iron, since individual flowers cannot be steamed.

All this suggests that you should not immediately buy a large batch of goods - in a steamed and straightened form, flowers take up a lot of space. In addition, the more of them, the more intense the unpleasant odor will be.

This problem can be completely eliminated if you build a business on more expensive European-made flowers. They practically do not wrinkle, as they are supplied in cardboard boxes, do not exude such aromas, and are ready for sale immediately after delivery.

Business registration

To implement a business, such an organizational and legal form as individual entrepreneur, since it is assumed retail artificial flowers. When focusing on wholesale sales, it is worth registering an LLC.

The choice of taxation system is better to stop at UTII. Then you will have to pay no more than 5 thousand rubles per month. When registering, you can specify OKVED 36.63.7 "Manufacture of other products not included in other groups."

Income calculation

It will take about 5 million rubles to organize such a business. investments. They will be spent on the purchase of a production line, raw materials, salaries for workers and sellers, as well as retail store equipment- baskets, buckets, cardboard boxes, racks.

One point a month before Easter and during it can sell flowers for 500 thousand rubles. Of them in net profit about half will remain.

To smooth out seasonality a bit, you can include interior flowers in your business. Demand for them is not as high, but more stable throughout the year. True, there is also a sales peak here, which falls in the spring, when the time for repairs and construction begins. In any case, the margin on the goods is about 100%. The business will pay off in about 2.5 years.