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I sell a business for the sale and installation of septic tanks in the Moscow region.
A septic tank is an autonomous suburban sewerage system.
Clients - individuals who live or plan to live in a country house, as well as summer residents.

Why am I selling?
The business has been running for 3 years. At the end of last season, I closed the office because my professional interests changed - I went into the IT field.
At first I wanted to start it up again this season, but there is not enough time for septic tanks and after some thought I decided to sell it.

What about demand, season and crisis?
The demand for septic tanks is very good - I am attaching a screenshot - more than 170 thousand people in Moscow and the region monthly search for the query "septic tank" only in the Yandex search network.
Despite the crisis, demand is growing every year, which is also confirmed by statistics.
Seasonality - sales start from February.
Installations begin in April and last until the end of November.

What is good about this business?
Installation does not require expensive equipment and high qualifications - training of employees occurs very quickly.
High speed of the transaction - call today, prepayment tomorrow.
Good average check- 95-100 thousand
Excellent profitability of one contract - 25-35%
Fast installation - most objects are completed in one day.
Who is this business for?
This business is suitable for a single entrepreneur who prefers not to take risks and do everything with his own hands.
(here it is important to have at least general building skills),
and a professional assembly organization that can integrate this direction into its existing business system.

Something looks all too beautiful, where's the catch?
There is no catch, it's all true.
But this business is for those who know how and love to work hard,
for stress-resistant and able to work in a tense rhythm, constantly "solving" various issues.
Look at the sales funnel.
Key levels - conversion to measurement and to the contract.
These are absolutely real numbers for a "motivated" professional.
It's either you, or you know how to look for them, train, motivate and control them.
This is the complexity of this business, as well as any construction business for private traders.

What exactly will you get:
- selling site
-customized advertising campaign in Yandex.Direct. I put money - applications went.
-marketing-whale. Show to the client on the measurement
- a set of marketing materials for the execution of the contract
- phone manager scripts
-measurement scripts (script - a debugged script of a conversation with a client that leads to the desired result - the appointment of a measurement, a contract)
-tracking system for daily marketing, analytical and financial indicators for business control
- system of selection and training of employees
-contacts of suppliers with discounts
Of course, with detailed training and assistance in organizing the entire system at your start.
Call me right now and in a week you will already receive an advance payment for the first contract for the installation of a septic tank

Another interesting solution is that the reviews that are already boring to users are replaced with a block with an expert's opinion and logos of client companies. The site is not overloaded: the text is well-structured and, in general, is an example of high-quality copywriting.

The landing page pleases with excellent adaptability and optimization, convenient navigation, the presence of a blog and contacts of managers. Ends short open form for capturing data is another smart solution to increase conversion.

2.

Good long landing page for ordering entrance doors, in the best traditions of the genre.

A good example of a landing page of doors, which has everything to successfully sell. A laconic first spread with a background image that creates the right emotional association with the product. In the header there is a logo with a detailed descriptor and contacts, and under it there is a heading with . Next comes the capture form with a popular timer for this niche. countdown and triggers in specific numbers.

What's good: The target form is constantly repeated on the page, which is good for conversion. What is not very good: the same concrete figures in triggers are presented in some mysterious percentages that will be found in the text further. What are these percentages? Where did such data come from? Unclear. It looks stupid - are we talking about the specific characteristics of the doors, or about abstract values, like when playing some kind of Fallout? ( "+70% hack protection!"). Yes, specific numbers in the benefits look convincing and credible only if they are justified.

The landing is long — it uses a proven, well-functioning block building logic to gradually close possible user objections. There are also original blocks, for example - non-standard solutions for customers.

All blocks are equipped with clearly visible buttons and are not overloaded with text, which is also a plus of this one-pager. In some places, some blocks lack more interactivity or additional information, but this is not critical. Pleasing to the eye animation of the appearance of elements. Reviews deserve special attention.

The reviews on the site are very well done, in the form of mini-cases with a well-thought-out text structure. Real or not, they look quite convincing here. What upsets the landing is the outdated non-responsive layout. It ends as standard: contacts with a button to the feedback form.

3.

Landing for sale interior doors from solid wood and other products from fresh lumber in Kharkiv.

A modern short landing page with a good responsive layout and a good selection of images, but with a number of significant drawbacks. The most serious disadvantage is the complete absence of any information about the company. You can not do it this way! On the entire site, the logo or at least the name of the company is never even mentioned, not to mention the director, managers, craftsmen. It is absolutely impossible to trust a company about which there is simply no data.

The generally sane headings of the first spread and the text, however, instead of any appeal or valuable proposal, contain only typos. There is not a single promotion on the one-page. There is no chat for online consultations, there is no way to order a call back. The target button leads to the catalog - very inconvenient, without "order" links or any additional information.

In general, the layout is not bad, but the landing is frankly a failure. You don't need to do landings like that.

4. Torex

An interesting landing page for entrance doors with a number of original solutions.

The first spread is too overloaded with elements - attention is scattered, it is very easy to get lost here, and this is bad. The main feature: an interactive target button on the left side of the screen that leads to the "Doormat", a sort of "one-armed bandit" style machine that allows you to randomly select door models. On the one hand, gamification is useful for conversion, but on the other hand, the random nature of choosing doors using the Doormat makes it useless with practical point vision.

The catalog of doors “for the lazy” is very conveniently designed - you can scroll through it with a simple mouse hover, you don’t even need to click. The only thing missing is the order button. There is a block of popular trading positions that is competent from a marketing point of view. At the end of the site is a very original form of capture in the form of a “complaints and suggestions” window. There are even download buttons. mobile applications. For such a niche, focusing on a mobile user is a serious competitive advantage... If the application is brought to mind, of course. The layout of this landing page is responsive.

Templates and ready-made landing page layouts for selling doors from LPGenerator

In our last review, we introduced you to only one landing page of the door theme. Its advantages are that the blocks and design have already been selected by our specialists in such a way as to work optimally to increase sales in this particular market niche.

Now we are ready to provide you with a new template:

The sale and installation of air conditioners is carried out by various online stores. If you study the specifics of outlets in global network, you can notice an interesting feature - a significant variation in prices. The cost of the same model varies significantly depending on the place of sale. And often the differences relate to such an aspect as the quality of the device. Therefore, a store that sells air conditioners on the Internet should be chosen correctly.

Criterias of choice

• Experience. An online store that has recently launched its activities will in any case be suspicious. And here are the big ones outlets that sell climate equipment through their representative offices in different cities inspire confidence. You can safely trust these sellers.
• The presence of a team of installers. Large stores hire professional installers at their headquarters. For such online stores, the sale and installation of air conditioners is the main specialization.
• Affordable prices. If the online store is a distributor, then you are unlikely to buy products cheaper somewhere. In addition, such a company always arranges profitable promotions and sales. On such days, the sale of air conditioners grows, the price drops significantly.
• Help of a consultant. Online specialist provides professional assistance. Stores pay such qualified employees. For example, they will help you choose equipment, talk about the features of equipment and installation.
• Availability of warranty service. Selling household air conditioners is one thing, another is to provide the client with maximum privileges. Only prestigious online stores offer long-term warranty service.

By choosing a large and prestigious online store, you have the opportunity to purchase high-quality climate equipment at a profit.

Picking a business idea is one of the most important choices you make as an entrepreneur, and it really is quite difficult. Many have been looking for a suitable business idea for years, and, not finding it, they never become the owners of their business, despite their great desire. In fact, there are quite a lot of business options around, and the choice can really be a difficult test. One of the simplest solutions in this situation is to follow in the footsteps of already famous companies. These ideas include the opening of a company specializing in the sale and installation of air conditioners.

Conclusion of contracts with suppliers

To start acting and earning in this area, you need to conclude an agreement with big company selling air conditioners. The company may not be the only one, because different companies often sell lines of air conditioners from different manufacturers. Before entering into a contract, you should be aware that price policy the suppliers are almost the same, but the conditions for working with dealers often differ, which you will be. The best option would be to conclude an agreement with a company that guarantees the delivery of air conditioners in the shortest possible time - within 3-5 days from the moment you order the air conditioner. Naturally, contracts are concluded for a certain period, and in case of unsatisfactory work of the supplier, you can easily terminate it.

Search for specialists in the installation of air conditioners

If the quality of air conditioners and their delivery time depend on the supplier, then the quality of installation and connection will directly depend on you. That is why it is very important to find a qualified installer. Usually in such cases, an employee with a good reputation is lured away from another company, but it would be more honest to offer him to work for you during your free hours - this is due to the fact that:

Installers are busy much less than 8 hours a day. And many during the "windows" in the work schedule are ready to work extra.

Placement of the point of acceptance of orders

To open a business for the sale and installation of air conditioners, you will need a room with good traffic - it can be an office center or a large shopping mall. Naturally, the closer the building is located to the central streets of the city and the most crowded places, the more expensive the office rent will cost, but the faster the business will pay off. Another great option is to rent an office in sales centers building materials and goods for repair and decoration, because the decision to install an air conditioner in the house is usually made during the repair.

Naturally, the staff of employees will not be limited to just one installer. At a minimum, you will need a sales person. Ideally, if it will be a middle-aged man, not just versed in technology, but able to answer customers of interest technical questions about air conditioners. There is no gender discrimination in the fact that a sales manager should not be a woman - in most cases, the male population is simply buying air conditioners, and it is much easier for men to find a common language with each other. And even if a woman is the initiator of buying an air conditioner, in 90% of cases she will come to choose an air conditioner with a man.

We take into account the seasonality of the business

It is worth paying attention to the fact that the business of selling and installing air conditioners is seasonal. After all, most people prefer to purchase air conditioners during a hot period or in advance, that is, in spring or summer. To ensure that the business does not stand idle during the rest of the year, you can create a list additional services that your company will deal with in the fall and winter. An example would be the maintenance of air conditioners, the preparation of installation projects for offices in new buildings, the development of an air conditioning system for an office or commercial premises large area. Thus, during the autumn-winter period, the work of your company will specialize in providing services to legal entities. This is also advantageous because, in contrast to individuals who start thinking about installing an air conditioner with the approach of the hot season, legal entities begin to develop air conditioning plans for the next period just in the fall and winter.

Financial plan

An approximate financial rationale for such a business idea is as follows:

Investments:

• Tool - $1650.
• Samples of conditioners for demonstration to buyers - $3300.
• Office equipment - $1700 (including furniture, communications, decoration and purchase of office equipment).

Income:

• Sale of air conditioners - $650 per unit.
• Service maintenance one air conditioner - $65 per year.

Expenses:

• Office rent in 10-15 sq.m. – $250 - $500.
• Wage sales manager - $500.
• Communication costs - $100.
• Advertising - $500 - $650.
• Installation services - $100 for 1 installation.
• The cost of an air conditioner is $250 - $350.
• Taxes - $330.

Total:

• Fixed expenses - $2100.
• Gross income from the sale and installation of 1 air conditioner is $230.
• Sales (during the season) - 15 pieces / month.

Starting investment in business

To start a business selling and installing air conditioners, a minimum initial investment of about $15,000.

Evgeny Smirnov

bsadsensedynamick

Business prospects for video surveillance systems

Security systems are only gaining popularity and are installed only in a small part of private buildings in the Russian Federation. This means that the number of potential customers will grow in the near future.

Article navigation

• Brief Market Analysis
• Business Format
• Lines of business
• Private individuals
• Retail
• Wholesale
• Offices
• Equipment
• Staff
• Conclusion

It is difficult, but in demand in modern conditions business. In this material, we will consider exclusively the business of security systems that signal criminal acts or prevent them.

Brief Market Analysis

Unfortunately, no studies of the security systems market in Russia have been conducted, and if information is available, then they relate to sales of equipment in individual settlements. Global trends indicate an increase in equipment sales, in 2017 the market volume amounted to just over $30 billion (at producer prices). And this is without taking into account the cost of installation and installation of security systems.

Approximately 55% is accounted for by CCTV (video surveillance systems), ACS (access control and management systems) are in second place, and various alarms (security and fire) are in third place.

It is worth noting new technologies in some segments that contribute to the growth of the market. These are biometrics, various cloud solutions, video cameras with a built-in thermal imager, etc. In Russia, not all of them are in great demand due to their high cost (with the exception of large cities), but we note that we have many specialized companies that work with certain security systems.

In general, the market for the installation of various security systems in Russia should be recognized as promising. The competition is high, but at the same time there are no prerequisites for the fact that the crime rate will decrease and the need to install security systems will disappear.

Business Format

There are two options: exclusively installation, as well as installation and sale of equipment. It is curious that on many sites this business is characterized as requiring minimum investment and focus solely on installation. This is a key mistake. In our opinion, it is not worth even thinking about opening a company that will deal exclusively with installation. Why? Everything is very simple.

You can enter any search engine requests like "Installation of a security alarm + your city" or "Installation of a video surveillance system + your city" and see the results. Yes, there are companies that provide this service. But they all sell equipment without exception. You will not find a company that exclusively installs security systems, but does not sell them! There are two exceptions:

• Individuals who provide such services (usually a jack-of-all-trades).
• Separate companies that install a very wide range of equipment.

Sale of equipment brings more income than the actual installation. In addition, there are very few customers who separately buy equipment and separately look for specialists in its installation. People prefer to buy turnkey services. Therefore, the only reasonable business format is the sale and installation of equipment.

You can buy equipment for video surveillance in the All Tools online supermarket.

Lines of business

It is important to decide on the direction of the business. All companies have a different set of services. Potential clients we will divide them into several categories.

Private individuals

These are various security systems for private houses and apartments. There is something to work with, with the exception of the actual signaling. Almost the entire market is occupied by non-departmental security, as well as private security companies, which are sent by crews to trigger the alarm. It doesn't suit us.

All that remains is video surveillance and a number of other security systems that serve to prevent crimes and complicate their activities for intruders. If you work in this area, you must also install safes, automatic gates, etc.

Retail

Mostly video surveillance, but other options are possible here. In a nutshell, it's called "retail loss prevention." Equipment and software to account for goods, control the work of cashiers, prevent the appearance of expired products. Not the easiest line of business, but very promising.

Wholesale

Everything is the same as with retail but only in warehouses wholesalers. They steal from any warehouse, that's a fact. And not all companies can successfully deal with it. A specialized enterprises, which not only install video cameras, but also offer complex solutions, only available in big cities.

Offices

Access control systems, video surveillance, corporate espionage prevention. There is a wide scope for activity, but, in our opinion, at the moment this particular area is too specific to start working in it and rely on a large flow of customers.

Equipment

A small company cannot afford to buy a large range of equipment. Unfortunately, negotiating with wholesale suppliers to buy as needed is extremely difficult, even almost impossible. Therefore, they buy a limited number of models in different price categories. If we talk about video cameras, then 4-6 options in different segments are enough.

The hardware also includes software, which in some cases also needs to be purchased. Or develop it yourself (but this is already a very special line of business).

AND we are talking not only about the actual security systems. The greater the range of your services, the more successful your company can be. Here are just a few additional ideas for working with individuals:

• equipment for connecting to the Internet outside the city (amplifiers, antennas);
• "Smart House" systems;
• supervision of children.

The point of the idea is that your employees, who can mount various security systems with high quality, will be able to work with other electronics. In practice, only those companies that can offer a wide range of services survive in this business.

Staff

Good staff is the main problem in this business. Initially, you need to be prepared for the fact that it will be extremely difficult to find specialists. Usually, everything small companies for the installation of security systems are based former employees more large enterprises. And to find a free specialist in the labor market will be a very difficult task.

This problem needs to be addressed comprehensively. Firstly, it is not necessary to look for experienced people, their services will be very expensive and the salary will have to be offered much higher than the market one. You will be suitable for people who are more or less versed in electronics and are able to hold a screwdriver and other tools in their hands. They will need to be sent to training courses that are held in large cities.

Second, keep your employees. Salaries should be at the market level, working conditions are acceptable. Training new employees will always cost money and take a decent amount of time.

Conclusion

The business of installing security systems has many directions and options for development. Here you can create both a small company with an initial investment of 200-300 thousand rubles, and a large one, where several million are already required. It all depends on the selected specifics and a set of services.