How to open a small cafe from scratch. How to open your cafe from scratch - successful implementation of a business idea with step-by-step instructions
Cafe is a very promising business option. Pizzeria, coffee shop, fast food in a mall or special institution for children - any of these options can provide a stable income. It is important to accurately calculate the prospects of the business, choose the right premises, the right concept and the best prices.
The business is highly competitive, but restaurant market there will always be niches that are worth occupying for a beginner. How to open a cafe from scratch? Step-by-step instructions are contained in our new publication!
The main difference between a cafe and a restaurant is a more democratic format. The prices here are more affordable, which attracts visitors with different income levels.
How to open a restaurant in Moscow and other cities of Russia from scratch and draw up a competent business plan? The answer is contained
For an entrepreneur, the cafe format is attractive due to the absence of strict regulations. This type of establishment may not have a cloakroom required for a restaurant. Service by waiters or distribution of dishes at the counter is possible. A cafe can have an extensive kitchen and cook all meals on the spot or reheat convenience foods.
Future restaurateurs can choose any cafe concept. Establishments with mono-dishes reflected in the name are very popular: patisserie cafes, ice cream parlors, coffee shops, sandwich shops, and dumpling shops. Establishments with national cuisine are no less in demand: Russian, Italian, Japanese, Mexican, French, American.
Specialized places include art cafes, establishments aimed at children, students, and youth. This category also includes those who rely on communication.
How to open a cafe: where to start, step by step instructions
When deciding to open a cafe, it is important to consider a whole list of questions:
- The work begins with defining the concept of the future institution. The future owner needs to determine whether the cafe will prepare food on its own or rely on semi-finished products. A combination option is also possible. For example, snacks, soups and hot dishes are prepared in cafes, and desserts are ordered on the side.
- Find the right space. It depends on the concept, price level and other factors. For example, a trendy cafe with a fairly high price tag is best opened in the city center, a children's cafe is more conveniently located next to a park, inexpensive fast food can be opened at the food court of a large shopping center.
Usually the premises are taken on a long-term lease. Well, if there is a possibility of subsequent redemption.
- Register a legal entity. Usually catering establishments, this applies even to large chains. This form of registration allows you to significantly save on taxes.
- Take care of permits. It is easier to get it for the premises in which the enterprise was already located Catering. A separate important topic is the license for alcohol. If you plan to limit yourself to selling beer, you don't need a license. It can be obtained after the opening of the cafe. Separate documents are also needed to open a summer playground.
- The next step is the purchase of equipment. You will need cutting tables, electric stoves and sinks, combi steamers and refrigerated chests. The hall must be equipped with showcases, both horizontal and vertical. The better the display of dishes, the higher the sales.
- Hire staff. The cafe needs waiters, cashiers, baristas, dishwashers, cooks, confectioners, cleaners. Some positions may overlap. Mandatory hall manager, who monitors the work of the cafe, resolves conflict situations.
- Develop a menu and set prices. Do not abuse discounts that reduce profits. A variety of culinary festivals, dishes of the month, special Lenten, children's, summer or holiday menus will help to make the menu more diverse.
- Get into advertising. You can promote your cafe in the press, through blogs and social media. This is the most accessible opportunity to tell about your institution. Communicating with potential and real guests, you can better know their preferences to make adjustments to the cafe.
How to open a coffee shop from scratch and what documents are required for this - read
How to open a fast food cafe from scratch: mistakes of novice entrepreneurs
Many novice restaurateurs make mistakes that bring significant losses to the enterprise and interfere with the normal development of the company. These include:
- blurry concept;
- too cramped room, which does not make it possible to accommodate the required number of guests;
- extensive menu. The shorter the list of dishes, the easier it is to control their quality;
- unsuccessful location of the cafe;
- insufficient control over staff.
Cafe business plan: an example with calculations
A business plan is a visual diagram of expenses and income. The more detailed this document is, the easier it is to determine the profitability of the business. The plan is necessary for entrepreneurs who are going to receive loans, subsidies, attract investors and partners.
But even if you plan to run a business on your own and invest only your own funds, you cannot do without a business plan.
For example, consider the plan of a small city cafe. The enterprise is located on the first floor of the building, the total area of the premises is 250 sq. m. It is assumed that half of the premises will be used for shopping room, the second will be occupied by the kitchen and utility rooms.
The basis of the menu is Russian cuisine. Take-away trade is expected, part of the desserts is purchased in a large confectionery, pastries are prepared on the spot from semi-finished products. Business lunches are not provided, there is a 20% discount at lunchtime.
You can learn how to draw up a business plan for a confectionery and download a sample of it, you can
What equipment will be required?
- bar counter;
- professional coffee machine;
- 2 refrigerated showcases for the hall;
- Refrigerated chest;
- combi steamer;
- 2 electric stoves;
- 2 freezers;
- cutting tables;
- pancake;
- grill;
- juice cooler;
- tables and chairs made of chipboard;
- hangers-racks for the hall;
- furniture for a children's corner;
- wooden screens for zoning the hall.
Total equipment costs: 3,000,000 rubles. Part of used equipment.
Required personnel
Expected to work in 2 shifts. Service requires:
- cooks (1 per shift);
- barista waiters (2 per shift);
- hall manager;
- dishwasher (1 per shift);
- cleaning woman.
When opening a cafe, it is worth considering the possibility of business development. First successful enterprise could be the start of a network. Subsequently, you can develop a franchise and sell it to another entrepreneur, increasing your own income.
How to open a cafe from scratch - where to start, step-by-step instructions and other recommendations are contained in the following video:
Cafe is the most popular format of public catering establishments. It doesn't take a multi-million dollar to start this business. costs. With a good work of the cafe, it is easy to acquire a permanent loyal clientele. You can work in one place for decades and even pass this business on by inheritance.
But in order for the cafe to bring a constant stable income, before opening it, you need to study the key points of this business. Of course, nothing can replace your real experience, but still, it is worth knowing where to start if you decide to open your cafe from scratch.
For our users, we wrote a book about opening a small cafe, where we collected only practical advice, examples and calculations. This is a little more than just a step-by-step guide, so we highly recommend that you read it.
What will you learn by reading our book? Before you open your cafe, you need to answer a number of questions:
- Where will you open a cafe? Will it be a shopping center, a busy street, a residential area or a closed area such as an office center, university, enterprise?
- Are there enough potential customers out there? How to estimate the expected attendance of your cafe?
- How are your competitors doing? What niche in the catering market can you occupy?
- Where to buy equipment, furniture and utensils for your cafe?
- How to legally resolve the issue with musical accompaniment?
- What do you need to get permission to open a cafe?
Our instruction book will tell you where to start to open your own cafe. But we did not limit ourselves only to describing the procedure for opening a cafe. You will also learn how to evaluate the restaurant's menu for profitability, what are the performance indicators of a working cafe, what should your chef do, and what area of responsibility should you control yourself.
How much does it cost to open a cafe from scratch
To understand how much money you need to open a cafe, you need to decide on the format of your establishment. At the preliminary stage of assessing the location, activities of competitors, possible attendance, average bill, it is already possible to assume what daily income your cafe will bring. A good payback period for a cafe will be one year of full operation, and this is the starting point when calculating how much money you need to open your cafe.
All costs for opening a cafe from scratch can be divided into one-time and those that will have to be borne for the entire period of the cafe's operation. Let's collect this data in a table:
We have not indicated in the table itself main article expenses - for the premises, since the situation here may be different:
- Do you already have your own cafe space?
- Are you planning to buy a property?
- cafe space will be rented.
Most often, the premises for a cafe are rented. There are several reasons for this. Firstly, areas where there is good attendance are often located in shopping centers, where premises can only be rented. Secondly, renting rather than buying premises reduces the cost of opening a cafe. Thirdly, despite all the preliminary calculations, the location of the cafe may turn out to be unsuccessful.
You need to rent a space for a cafe wisely. About what you need to pay attention to when concluding a lease agreement with the owner, we told in our book. Well, if the premises are yours, congratulations, your risks when opening a cafe from scratch will be much less.
In each case, the amount of expenses when opening a cafe from scratch will be different. In our book, we calculated in detail and to the smallest detail the cost of opening a summer-type cafe for 20 people. One-time costs amounted to 500 thousand rubles, plus 330 thousand rubles were fixed costs for the first month of the cafe, taking into account the lease of the premises. Total, 830 thousand rubles.
For business starters, we advise you to consider the option of a franchise in the field of catering. Opening a franchise cafe in some cases will be cheaper, due to the fact that the franchisor is interested in promoting his brand. For example, he may offer you equipment in installments, for rent, or even for free use. Of course, he will reimburse his expenses later when he receives monthly payments from you, but at the first stage, running a franchise cafe will help you start making a profit faster.
When choosing a franchise, keep in mind that the cost and income examples in the franchisor's proposal may not be entirely accurate. The franchisor is interested in selling you a franchise, so recalculate all the figures yourself and add those costs that are not taken into account in his rosy picture.
Are you planning to start your own business? Do not forget about the current account - it will simplify doing business, paying taxes and insurance premiums. Especially now, many banks offer favorable conditions for opening and maintaining a current account. You can get acquainted with the offers on our site.
How to open a cafe from scratch: a business plan
Do I need a business plan to open a cafe? If we talk about a professionally written document with formulas, graphs and market research, then it will cost a lot. Unfortunately, even an expensive document prepared by specialists will not guarantee you the declared income figures. A business plan is just a plan; only the cost figures will be more or less accurate in it.
Nevertheless, before you open your own cafe, you must definitely calculate its revenue side. Yes, it will only be assumed, but you have to imagine what you can expect with a good organization of the cafe.
We propose to replace a professional business plan for opening a cafe with an example with calculations of expenses and revenues. You can also find such an example in our book. In this example, we calculated not only the amount of expenses, but also how many visitors should enter the cafe, what should be average check, and what can be the payback period of your cafe.
What documents are needed to open a cafe
What permissions are needed to open a cafe? A cafe is a public catering enterprise, and such establishments are under increased attention of supervisory authorities. Answering the question: “What does it take to open a cafe?”, we must draw your attention to the presence of certain bureaucratic barriers.
Unfortunately, the process of obtaining permits for opening a cafe can take you a lot of time. The procedure itself is not explicitly spelled out in any regulatory act, because approvals must be obtained in different services.
The package of documents for opening a cafe in 2019 will include:
- coordination with the fire inspectorate;
- sanitary and epidemiological conclusion from Rospotrebnadzor on the compliance of the cafe with the requirements;
- permission to open a cafe from the local administration;
- permission to place outdoor advertising;
- a license to sell alcohol, if you sell it;
- coordination with the police on the placement of a panic button.
The most difficult thing will be to get permission from Rospotrebnadzor to open a cafe, because. for this, it is necessary to comply with the requirements of several special documents (SNiP). During the issuance of the conclusion, Rospotrebnadzor will request contracts for disinfection, garbage disposal, laundry services, a technological project for connecting equipment to electricity, water, sewerage, and other documents. Further, a program of sanitary production control will be approved, according to the plan of which further activities will be checked. We advise you not to conclude a lease until you know the sanitary requirements for your type of cafe. It is possible that the room you have chosen may not correspond to them at all.
It is easier to open a cafe in a room where there was already a catering point, or in a shopping center in the format of a food court, where the administration of the shopping center will provide some assistance in obtaining permits.
You can answer what documents are needed to open a cafe in Russia in specialized law firms that help in obtaining various kinds of licenses, approvals, permits. It is no secret that connections, knowledge of the procedure, regional peculiarities are of great importance in this matter, therefore, if you have the opportunity to order such services, you should take advantage of this.
In any case, don't despair, get permits you can open a cafe on your own, especially since you only need to do it once. Look how many active catering outlets are around, they all managed to overcome these bureaucratic obstacles. You can too.
What you need to open a cafe in Russia: choosing a cafe format + advice on choosing a room + equipment costs + staff in a cafe + monthly expenses+ approximate calculation of payback.
Where in the summer you can quickly take a break from the heat and the smell of hot asphalt? Where to warm up in winter, and hide from the rain in spring and autumn?
Of course, in a cozy cafe where you can not only warm / cool down the body, but also eat and drink while chatting with friends. You can also mark the end working week or the child's birthday.
It turns out that a cafe is a universal thing that is in demand at any time of the year. Therefore, if there is demand, then there will be a business that can make good money in this niche.
What you need to open a cafe or a small restaurant- in our article.
How to start the launch of your cafe or mini-restaurant?
To open a cafe, you need to remember a simple step-by-step plan:
- Analysis of the place (the area where the cafe will be located).
- Analysis target audience(who will be your main client).
- Selection of the cafe format (for the needs of this very audience).
- Registration.
- Personnel selection.
- Purchase of equipment.
- Advertising campaign.
1) The place you need to open a cafe.
The first three points of our plan can be briefly called "market analysis". What you need to open a cafe or restaurant in the first place is a demand analysis.
Since this business is stationary, special attention should be paid to the selection of a place for your institution. As well as the room.
The first and most important indicator for traditional cafes is organic traffic: how many people will pass by the establishment.
Depending on the average level of wealth in your area, one establishment can have from 5,000 to 20,000 people.
For this reason, where traffic is high, cafes and restaurants literally stand one on top of the other and do not burn out, generating a good income.
If this is the center of the city, around which there are metro stations, business centers, various shopping and entertainment centers, etc., then this is an extremely advantageous location. But the competition there is extremely high - most likely, the best places have already been rented by someone.
In a residential area of Moscow, 5-6 thousand inhabitants may be enough to pay off one cafe, but outside the European part of Russia, even 20,000 people may not justify the investment.
But here a lot still depends on the format of the cafe / mini-restaurant and on what kind of audience you are counting on.
2) The format of the institution.
Here are 3 examples of a variety of cafe formats designed for different audiences:
- Summer cafe.
- Youth cafe.
- The cafe is a complete restaurant.
Summer microcafe for a couple of tables near a small outlet can pay off in a week - the costs there are minimal, no special permits are needed (you won’t cook there), the staff is also not particularly needed (only the seller).
Nothing is cooked there, but only bottled soft drinks and cold snacks such as chips or dried fish are served. Well, maybe some simple sandwiches. This is the easiest and cheapest option for your business.
However, the summer cafe has its serious disadvantages.
First, it is essentially a temporary job. If you have a stand with chips, ice cream and beer, then setting up tables with tents will not be difficult. But you shouldn't start it as an independent business.
Yes, in warm countries this is one of the most popular options for simple earnings, but our winters do not contribute to comfortable outdoor recreation.
A summer cafe can cost 20,000 - 40,000 rubles. per month, and its profitability will be very different. For example, in crowded places (on the highway or in the same market) - the same amount, but per week. However, on the periphery, where there is no human traffic, it is unlikely to be super profitable.
In addition, you need to get approval from local residents, because cheap alcohol attracts not the most presentable contingent.
Youth Cafe with self-service or "anti-cafe" is often an order of magnitude cheaper than the classic - with waiters, a bartender, etc.
Since this option is very flexible, it is not possible to specify the exact amount of expenses.
Classic cafe/mini-restaurant will require three to four tables to open, a couple of waiters, an average menu and no additional entertainment: only food and nothing more. This can be quite profitable if there are other places nearby where people work or play.
However, with a favorable location, a youth cafe-restaurant can be very profitable business. However, not only the place determines its success, but also something else.
What do you need to open a cafe - a standard one, without any special innovations? Correctly - tasty food at moderate prices.
3) Average check: the way to the client's heart is through the stomach.
For example, there are two cafes / restaurants, in one the average check is 200 rubles, and in the other - 900: where is the service better? Obviously more expensive.
Here is an example of an average check for Russia in the middle lane:
But you need to understand that the “average check” is like the “average temperature in the ward”.
At a traditional cafe/restaurant, the day is divided into peculiar segments of activity and downtime. So, if in the morning, immediately after the opening, the average bill can be around 200 rubles. (coffee, a bun and a salad, for example), then by dinner the amount can run up in the amount of 300 - 350 rubles. per person.
By the night you need to prepare more thoroughly, because then the average bill reaches 1000 or more. Especially if it's Friday night.
If you cannot decide which cafe / restaurant to open and what prices to set, then hire an agent for economic intelligence. This work is not permanent and is paid accordingly - approximately 10,000 rubles.
The task of the scout is to walk through all the establishments in the area you have chosen, look at their arrangement, read the menu, try the “signature” dishes and tell you how to do it better, cheaper, etc.
Registration and preparation of the premises
If you know where and for whom you will open a cafe / restaurant, then it's time to officially register.
For ease of calculation, let's take the most popular cafe/restaurant format in Russia:
- The average check is 400 rubles.
- Seats - 50.
- Location - near the business center, the area is central, but not historical (without tourist traffic).
- Target audience - office workers.
This institution belongs to the middle category, therefore, its registration will require status.
The fact is that individual entrepreneurs simply cannot get some licenses, there will be special difficulties when registering the sale of alcohol.
However, there is nothing overwhelming here. Here is what you need to open a cafe/restaurant as an LLC:
In parallel with registration, you need to deal with the design of the premises. The fact is that some permits must be obtained before you rent a room to open a cafe / restaurant, and others after, when the room is ready to receive visitors.
So, when everything is ready, checks from the Sanstation or the fire inspection may come to you, but the Federal Tax Service checks your documents at the stage of business registration.
1. Premises for opening a cafe.
So, a room for our format of a classic cafe / mini-restaurant for 50 people needs to be rented with an area of 150-160 sq.m.
If we assume that the cost per square meter will be 500 rubles, then in total it will be necessary to pay about 80,000 rubles. per month .
As you understand, rent in the very center of the city will cost an order of magnitude higher, especially in Moscow, but you can also find it cheaper in a residential area.
Finding a room already prepared for a cafe / restaurant is a great success, so you need to be ready for a large-scale renovation. Do not forget about the prices for building materials, the cost of finishing the premises, paying workers, etc.
It is believed that a sufficiently high-quality finish will cost about 300 rubles / sq.m, and the same amount - the services of craftsmen.
That is, 160 sq.m. meters * for 600 rubles. = 96,000 rubles.
However, not everything is so simple ... 160 sq.m is the base area, but after all, it is necessary to finish not the floor (or rather, not only the floor), but also the ceiling and walls. It turns out that 96,000 rubles. multiply by three to get 288,000.
Taking into account inflation, you can safely round up to 300,000 rubles. initial investment in the refurbishment of the premises.
Of course, you can get by with cosmetic repairs, then it will be much cheaper, but you don’t need it for a closed workshop that no outsider will see, you need it to open a cafe, which means that the interior should be cozy and attractive to customers.
2. Preparation of the hall and kitchen for opening a cafe.
But renovation is far from all the work that needs to be done to open a cafe. You need to connect all communications, exhaust, purchase equipment, etc.
It's worth starting with electricity supply without which you cannot work.
You can calculate your costs quite simply: one outlet with wiring and network connection costs about 600 rubles. How many outlets do you need - these are the costs. If they are already in the room, then the expense item is removed from the agenda.
Next come water supply and sewerage. Since you have a cafe in the form of a mini-restaurant, both of these points are extremely important for both staff and customers. In the same vein, it is worth considering ventilation and exhaust system in the kitchen.
For convenience, it is better to summarize all these communications data in one table:
| Category | Details | Cost, rub. |
|---|---|---|
| Total | 85 500 rubles. | |
| Electricity | 20 outlets for the kitchen, hall, storage facilities. | 18 000 (600 * 20) |
| Water supply | 17,500 (50 m * 350 rubles per 1 linear meter) | |
| Sewerage | Laying pipes of different diameters - up to 50 m | 35,000 (50 m * 700 rubles per 1 linear meter) |
| Expendable materials | Mounts, connectors, etc. | 10 000 |
| Ventilation | Ventilation ducts, extractor hood, etc. – up to 50 m | 25,000 (50 m * 500 rubles per 1 linear meter) |
Equipment needed to open a cafe
Let's start this section where we left off earlier - with ventilation. Yes, we made ventilation ducts, but for all this to work, we need built-in fans. Especially for the kitchen, where it will be impossible to work without ventilation in the summer.
For the hall, kitchen, warehouse and bathroom, you may need 4 - 7 fans, the cost of which can reach 40 - 45,000 rubles.
Note that without good ventilation and exhaust in the kitchen, you will not be given permission by the regulatory authorities, so you need to be very careful about this section to open a cafe.
Next, you need to consider the equipment separately for the hall and kitchen, as well as for storage facilities. In the first case, the task is to beautifully serve food and drinks to the guests of the establishment, as well as to entertain them, and in the second case, to cook food, preserve food so that they do not deteriorate, etc.
With the hall, everything is relatively simple. Here you will need tables and chairs for 50 people (plus spare ones), as well as auxiliary equipment and entertainment technology.
Here is a rough estimate of what is needed to open a cafe in relation to the arrangement of the hall:
| Furniture and equipment for the hall | Quantity | Cost, rub. |
|---|---|---|
| Total | 422 500 rubles | |
| Table | 13 pcs. | 19 500 |
| Chair | 55 pcs. | 33 000 |
| bar counter | 1 PC. | 150 000 |
| Customer self-service line | 1 PC. | 100 000 |
| TV set | 1 PC. | 20 000 |
| Special effects system ("color music", spotlights) | 1 PC. | 10 000 |
Speakers and microphones (audio system)  | 30 000 | |
| Showcase with cooling function | 1 PC. | 30 000 |
| Refrigerator for drinks in the hall (with a transparent door). | 1 PC | 30 000 |
Furniture and equipment for warehouse and industrial premises that are needed to open a cafe are as follows:
| Furniture and equipment for working premises | Quantity | Cost, rub. |
|---|---|---|
| Total | 269 000 rubles | |
| production table | 4 things. | 16 000 |
Washing  | 2 pcs. | 6 000 |
| Racks for vegetables and fruits | 2 pcs. | 8 000 |
| electric stove | 1 PC. | 50 000 |
| Fridge | 2 pcs. | 100 000 |
Freezer  | 2 pcs. | 40 000 |
| Microwave | 4 things. | 28 000 |
| Frying equipment | 1 PC. | 15 000 |
| Grocery scales | 2 pcs. | 6 000 |
In addition to all this, you need to buy dishes to open a cafe.
Insofar as we are talking about an average institution for 50 people, then this list will be huge:
- cooking pots,
- plates for first and second courses,
- cups with and without saucers
- glasses (separately for dry and red wine, for champagne and cocktails),
- salad bowls,
- pots,
- frying pans of various sizes
- glasses,
- cutlery for customers and for kitchen workers.
The total cost of this will be from 50,000 to 100,000 rubles, depending on the manufacturer, size, material from which they are created, etc.
Thus, the costs of registration, registration of the premises and the purchase of all necessary equipment will cost you approximately 1,275,000 - 2,000,000 rubles.
Is it a lot? Certainly not a little, but if the place is chosen correctly, then the initial ones will be able to pay off in six months or a year.
However, that's not all: there are expenses for day-to-day activities, such as purchasing groceries, supplies, and paying employees.
What will be the costs after the opening of the cafe?
The hall for the cafe was prepared, the equipment was purchased for the institution. It's time to take care of the staff and consumables.
We need the following staff: 2 cooks, 2 bartenders and 2 or 4 waitresses. Plus, two service employees are needed: a cleaning lady and a loader / plumber (“narrow generalist”).
Since this is not a full-fledged large restaurant, you do not need super-experienced chefs, respectively, and their salary will be more modest. On average, they receive 20 - 25,000 rubles.
The rest of the employees will receive a salary in the range of 15,000 - 18,000 rubles. (average for the Russian Federation according to Rosstat).
Cleaning and maintenance of the premises of the restaurant can be done by one person: if the equipment is new, then there will not be much trouble with it.
| Position | Quantity | Approximate salary of 1 employee, rub. | |
|---|---|---|---|
| 1 | Director (owner) | 1 | Percentage of profit |
| 2 | Accountant | 1 | Part-time 8000 or outsourcing - 3 - 4000 |
| 3 | Cook | 2 | 25 000 |
| 4 | Bartender | 2 | 18 000 |
| 5 | Waiter | 2-4 | 12-18 000 + tips |
| 6 | Cleaner (cleaner) | 1 | 12-15 000 |
| 7 | Auxiliary worker (loader, plumber) | 1 | 12-15 000 |
At a minimum, you will have to hire 7 people in an institution, and the cost of their salary will be approximately 125,000 rubles.
Why so much? How much does it take to open a cafe?
Yes, that's exactly how much. The cafe works in two shifts - morning and evening. Therefore, the entire staff of one shift must be multiplied by two. Hence, two chefs, two bartenders, and so on.
Let's not forget about administrative staff to your institution - an accountant and director. If you are a director, you will take your share from the profits, therefore we will not take you into account, but we will, but it can be taken part-time or outsourced.
Total personnel costs will amount to approximately 150,000 rubles. per month .
a) Products and consumables.
To open a cafe and its subsequent uninterrupted operation, it is necessary to establish logistical relations with suppliers of products in your category (acceptable in price and quality).The average costs for the purchase of meat, vegetables / fruits, drinks (alcoholic and non-alcoholic), etc., are approximately 85,000 - 100,000 rubles. per month.
Much depends on whether the goods are locally produced or imported from abroad, so this process needs to be controlled.
In addition to food, it is necessary to allocate money in advance for such seemingly non-obvious items of expenditure as stationery, garbage bags, all kinds of rags and washcloths.
It usually takes about 3,000 rubles a month, if the cafe has high client traffic.
It will also be necessary in the future to pay attention to the depreciation of equipment - plates and cups tend to break, chairs break (especially cheap ones), and clothes get dirty.
However, this is not included in the initial cost plan, which in the business plan covers the first 6 months of operation. Everything that happens in the second half of the year and beyond should be covered directly from the cafe's revenue.
b) Other regular payments.
Regular payments, in addition to salaries and the cost of purchasing products, include communal payments, rent and taxes.
All of them are also best presented in the form of a table:
In general, it’s ready - we figured out the consumable part. It's time to take stock and determine the profitability.
The best way to learn is from the experience of others, right?
Roman Nikitin will tell you about starting his own business in this video:
The results of the business plan for opening a cafe
To begin, let's define start-up capital, which is needed to open a cafe.As we have already said, it includes both one-time expenses (repairs, purchase of equipment, etc.) and regular expenses (salaries, utilities).
In reality, to open an establishment in the format of a cafe, you need to have about 2,000,000 rubles. , as there are always unforeseen expenses, plus we must not forget about inflation.
| The average check for our institution, we took the most that neither is a crisis - 400 rubles. per client (for comparison, Moscow establishments take into account 900 rubles). You will have about 80 clients per day if you really opened near the business center. | Approximate calculations of the restaurant: 80 people * 400 r. = 32,000 rubles. There are 20 working days in a month: 32,000 * 20 = 640,000 rubles. |
| We add to this corporate parties and other holidays - such an institution is adapted to them. There, the average check will be about 800 rubles. per person, and a week usually hold no more than two events for 4 - 8 people. | That is, on average, one institution goes: (4 people * 800 rubles) * 6 events per month = 19,200 rubles. |
| If rounded up, then our institution will generate a monthly income of approximately 660,000 rubles. : 660,000 * 3 = 1,980,000 rubles - this means that in theory your business will pay off in three months. |
|
However, in practice, everything will not be quite so. The fact is that initially your institution will be unknown to anyone, and for the first three or four months you should not count on peak attendance rates.
The real payback will come in about 6 months of the cafe's operation.
So we've covered everything What do you need to open a cafe?. The business plan came out quite detailed, so now it's up to the entrepreneurs ...
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There are many catering establishments, but not all of them are suitable for visiting with children. Today, those in which a child can not only have a delicious and safe meal, but also celebrate his birthday, play with animators, participate in a themed children's party, etc. are especially in demand. In order to successfully compete with fast food chains, you need to take into account their advantages and disadvantages, as well as analyze the positive experience of entrepreneurs who have implemented projects for children's cafes from scratch.
The legislation does not divide catering enterprises into “children's” and “for adults”, however, there are nuances, and those who are looking for an answer to the question of how to open a children's cafe from scratch need to understand them.
Forecasts and prospects
How promising is the idea of creating a cafe for children, which is quite expensive in terms of investment, but does not immediately begin to make a profit?
The market capacity can be represented by the birth rate statistics (see Fig. 1). As can be seen from the graph, the measures taken by the government to equalize the demographic situation have a positive effect, despite the economic crisis. By 2025, the birth rate is expected to approach the levels of the mid-1980s, when there was a surge. This means that in the near future all areas of business related to motherhood and childhood will be in demand by society.
So, the market of goods for children from 2009 to 2012. grew by 32 billion dollars, that is, in difficult times, parents prefer to save on their own needs, but not on children. By the way, the majority of visitors to catering establishments, according to marketing research, are also people with children (see Fig. 2)
In large settlements, family confectioneries, canteens, enterprises are becoming increasingly popular. fast food, equipped with high chairs and offering a special menu for young visitors, as well as focused only on children. For example, in Nizhny Novgorod region 83 such enterprises actively promote their services. Most of them are franchised: Yakitoriya and Sushimin sushi bars, New York cafes, etc.
Fast food or "proper nutrition"?
According to sociological research, in the catering market in Russia in 2015, the demand for services of fast food restaurants prevailed (see Fig. 3).
Knowing this, many investors avoid investing in a children's cafe as a business, fearing competition with such "monsters" as McDonald's, Chocolate Girl, Rostics, Baskin Robbins and others offering a branded assortment of dishes and services.
The largest research holding Romir in 2012 identified the TOP 10 factors of attractiveness of fast food establishments popular with parents with children, and market leaders in terms of these indicators (see Table 1)
| Value for money | "Little Potato" |
| food quality | "Il Patio" |
| Polite and friendly staff | "Planet Sushi" |
| Price availability | "Little Potato" |
| Drink quality | "Il Patio", "Chocolate Girl", "Coffee House" |
| Assortment of dishes | "Chocolate Girl", "Il Patio", "Planet Sushi" |
| Service Speed | "Baby Potato" and "Baskin Robbins" |
| General atmosphere | "Planet Sushi" |
| Waiters knowledge of the menu | "Planet Sushi", "Chocolate Girl" |
| Comfortable interior | "Planet Sushi" |
*the study was conducted in cities of 8 federal districts with a population of over 100,000 people. Sample - 1,000 people. aged 16 to 50 years.
It is noteworthy that the factor of the presence of a menu for children was not included in the top ten most significant, although McDonald's, which leads the attendance rating, relies on young visitors and successfully deals not only with food, but also with the sale of toys in Happy Meal sets.
Success factors for fast food chains should be considered by those who are planning to open their own family cafe. However, in recent times society is increasingly leaning towards healthy natural food:
“The principle of less is better is found in catering organizations lately - eat simply and quickly. This is a shorter menu, reduced portions, the ability to vary their size, change the menu based on personal preferences, which allows you to focus on the uniqueness of dishes.”
(Akhmadeeva O. A., Idrisova A. I. Trends in the development of the public catering market in Russia // Young scientist. - 2016. - No. 8)
Thus, you can start a business using ready-made models (by franchise), or establish your own brand on the principles of natural baby food.
Requirements for a cafe for children
Not all entrepreneurs know exactly what it takes to open a children's cafe, most of the doubts are related to the requirements of the regulatory authorities: is there any special specifics in this?
No, the lawyers say. Regardless of the age audience of the catering establishment, the requirements are clearly regulated, since in any case, your customers will be adults - parents who are responsible for children. You, in turn, are responsible to them for the quality of food and the provision of services.
Here regulations that you will be guided by:
- Law on Consumer Protection
- Government Decree No. 1036 "On approval of the rules for the provision of public catering services" (dated August 15, 1997)
- Decree of the Chief State Sanitary Doctor of the Russian Federation No. 31 "On the Enactment of Sanitary Rules" (dated 08.11.2001)
- Government Decree No. 584 “On notification procedure start of implementation certain types entrepreneurial activity"(dated 16.07.2009)
Important! This list of documents reflects the requirements of Rospotrebnadzor and other authorities for a cafe that does not have an “adult” assortment, including alcoholic beverages and alcohol. Licensing this species does not require activity.
You can collect permits for opening a children's cafe yourself or entrust this to a law firm. Its content and speed of registration will depend on the choice of premises.
There are two options: rent a room adapted for catering or equip it yourself. Each has its own advantages and disadvantages (see Table 2)
| Premise adapted for a cafe | Room from scratch |
|---|---|
|
|
|
|
Practitioners advise: if you decide to open a business in a room that is not suitable for catering, agree in advance with the owner on a long-term lease and include the costs of repairs, refurbishment and re-registration into the rent.
family club
The most risk-free project is the franchised one, but before there is a franchise, someone has to be the first to realize the concept. Today, more and more entrepreneurs are implementing original ideas. For example, two successful business women figured out how to open a children's cafe with a playroom in the Ribambelle club they created (forbes.ru told readers about it).
The concept was invented by young mothers Yu. Fedorishina and O. Musakhanov and implemented in 2013. For the club, a room not adapted for catering was chosen, so more funds were spent on its equipment than originally planned: for example, it was necessary to lay communications under the kitchen.
For those who open such a business, the girls are advised to check all the calculations of the hired "specialists" from the very beginning, since they have repeatedly had to deal with overestimations. For example, firefighters put up an estimate of 2 million, but in the end the costs amounted to 1 million rubles.
The total cost of opening a family club with a dining room and an 800 m play area in a large shopping center costs, according to startups, about 700 thousand euros.
Ribambelle immediately introduced a number of innovations that allowed it to successfully compete with other enterprises:
- fast food ban
- strict requirements for the preservation of the beneficial properties of products on the menu for children
- adaptation of popular dishes for a children's audience (kids want to be like adults!)
- emphasis on holding holidays and culinary master classes for children and their parents
- the presence of a playroom in the form of a children's town with animators
- catering
In 2014, the girls reached a monthly profit of 11 million rubles, but for the first 2 years, according to their confession, they failed to return the starting investment. Today, for those who are close to the idea of Ribambelle, they offer a franchise: this allows the franchisee to avoid financial losses when starting a business.
Children's cafe at the zoo
A cafe for children can be a good addition to an existing business. In Nizhny Novgorod, this is organized on the territory of the private zoo "Limpopo". Its owner V. Gerasichkin has several "adult" projects on his account.
In an interview with the correspondent of Arsenal Entrepreneur (No. 10, 2010), when asked about the profitability of the enterprise, he answered:
“... It is really impossible to earn big money at a children's cafe, so this topic is not interesting for business sharks. But if you have a thriving business and have the opportunity to run a project without winding up large percentages, then you can create conditions for children to celebrate birthdays in a cafe and meet with classmates.
A distinctive feature of catering at the zoo is seasonality: the hottest time is summer and early autumn. Hence the format - a small pastry shop or a street restaurant with a children's menu. Entertainment is nearby: these are animals that you can feed, and chat with some, and rides. At the summer peak of attendance, it is possible to earn funds that allow you to maintain business in the autumn-winter lull.
These examples show that, with the right organization, a business that is not very profitable at first glance can actually bring not only income, but also pleasure to its owner.
The restaurant business is becoming more and more popular in Russia. Now you can open a cafe or bar of exactly the kind that you have always dreamed of. It can be a mini cafe or a fast food restaurant. Perhaps you want to open a pastry shop or make the first children's cafe in the area.
There are a lot of options, but what are the first steps you need to take to open a cafe? Where to start a business plan and what to look for when it is the first project?
Choosing a place for a successful institution
The first key point in creating an institution where you can eat is the choice of premises. The success or failure of the project will depend on it. You can make a chic renovation, create a unique atmosphere and hire a brilliant chef. But if the wrong area is chosen, then there will be no visitors: the cafe and the ticket office will be empty day after day. Unfortunately, there are many such examples among those who think
The business plan starts with finding the area. When choosing a foothold, pay attention to the condition of the main communication systems. Pay attention to the availability of sewerage, water supply and heating. A good option would be to buy out the old dining room, where there is already a kitchen. It is harder and more expensive to build a new cafe from unsuitable for cooking, but cheaper premises: hangars and warehouses.
Most eateries and bars open in residential areas.
If there was already a dining room, pub or restaurant at this place, then everything is in order, you can open a cafe in a residential building. But if you decide to open a cafe for the first time, where to start the process to avoid a lot of pitfalls? If the sounds of music and the aromas of the kitchen become uninvited guests of the residents' apartments, then problems can begin very quickly. Therefore, it is worth taking care of good zoning of the room, sound insulation and exhaust hood in advance. If the residents find the neighborhood inconvenient, the cafe can simply be closed.
Rent or buy?
Rent is not the best the best way. Especially when it comes to a large cafe. The rent tends to grow, and not from a good economic situation in the country. If you suddenly decide to move, then the repair and clientele will remain with the owner. Most of the venerable, established restaurateurs opened their business by buying out the property. After that, the institution can be advertised on a large scale, realizing that the cost of PR is an investment in the future. In addition, if the project does not take place for some reason, you can always rent out your space, but it is more difficult to sublease.
Before opening, it is worth contacting specialists in order to find out whether it is profitable to open a cafe, take into account all legal regulations and guest requirements. Based on these recommendations, a project plan is drawn up. After the cafe business plan is received, an example of it must be submitted to Rospotrebnadzor. After coordinating the project with government agencies, you can start repairing and redevelopment.
A meal with good taste
It is very important to choose a single concept and style of a restaurant or cafe. What audience do you want to work for? Who do you want to see among the guests? The answers to these questions will help you understand the values of your potential visitors and develop a suitable image. Do not forget to take into account your ideas, because now your personal dream is being realized.
It does not matter what level of restaurant you are planning to open - it is important to find your "zest" around which the concept will be built. Think about what is the criterion that will distinguish your shop from all the others? This question will help you successfully open a cafe.
How to implement a business plan?
The first step is to conduct segmentation and risk assessment. Enthusiasts often skip these stages, underestimating weak sides businesses and competitive strengths. In addition, at this stage it is worth calculating the cash costs, finding out
A working cafe business plan is an example of good preparation. It is impossible to make it without an accurate portrait of a potential client, his social income, tastes, lifestyle.
Right now, the question is being decided where the cafe will receive the main profit from: due to a large turnover or a high markup? If, say, your typical guest is a young student who likes to spend time with friends, consuming chips and light beer, then expensive gourmet meals are unlikely to be appreciated by him. He will not understand the fabulous prices for a cream of 30 ingredients and a goose liver prepared according to a special recipe. This business planning option is likely to end in failure, despite the fact that you will be able to open a cafe.
Getting Started: Documentation and Registration
This will require a package of documents.
Firstly, only an entrepreneur can do business in our country. You must first open an LLC or IP.
Second, build the following documentation package:
- permission to place an institution issued by Rospotrebnadzor;
- permission obtained from the fire safety authorities;
- confirmation of the compliance of the premises with sanitary standards (lease agreement, staff medical books, state registration certificate, permission for raw materials and commercial products);
- sales licenses retail, alcohol and tobacco;
- patent for trading activity in this territory (issued local authorities self-government);
- start notification.
Federal Law No. 294-FZ of December 26, 2008 “On the Protection of the Rights legal entities and individual entrepreneurs in the implementation state control(supervision) and municipal control” regulates this activity.
A legal entity (entrepreneur) provides the necessary documentation to Rospotrebnadzor at its actual location. The completed notification is supplemented by a copy-extract from the Unified state register legal entities (entrepreneurs), as well as a copy of the certificate of registration in tax authorities. These documents are enough to open a cafe.
Getting Started
The work of even the smallest catering is unthinkable without equipment. In order to brew a cup of coffee or make ice cream, you need a technical base. It is necessary to think over all the details at the design stage of the room.
All equipment should be as functional and practical as possible, durable, meet the requirements for bars, restaurants and cafes. Otherwise, the technique simply will not pay off.
Modern appliances allow you to quickly prepare high-quality dishes. But high productivity is not only the result of a powerful technical base of the institution, but also the ability of the staff to work on it. It is very important to hold a master class for employees after buying a new car.
The right equipment will increase the profitability of the business, while the wrong machines will lead to losses.
Furnishings and furnishings
It's another one important question, which is worth devoting your attention to before opening a cafe. Where to start building a situation? A profitable solution would be to order a set of furniture designed in a single design. However, this is an exclusive option - it is always more expensive. You can buy ready-made furniture. If a cafe is the first such enterprise, then cheap furniture will serve as a model to better see the needs of the institution by its example. It will be easier to order the right furniture next time.
Human factor: we select talented staff
The number of employees will depend on the sales volume of the establishment. All roads in the "edal" are reduced to the cook. He is like a captain on a ship. The chef should not only cook delicious dishes, but also decorate them beautifully. It is very good if you know your future chef in advance, even at the stage when you are developing a business plan for a cafe.
An example, when a case is opened under a well-known master, will definitely not go unnoticed in the city.
The ideal composition of the kitchen is the chef, required amount cooks and dishwashers. There should be two such trains - for a shift work schedule. The right hand of the owner - the chef - must cook quickly, while not compromising the quality of the dishes, since in such places there are quite often influxes of visitors.
If the chef is the soul of the establishment, then the next group of workers is his face. Bartenders, waiters, administrators personally address the client. The impression that the hall manager makes when meeting guests can be a turning point in a future relationship.
If you have no experience in hiring workers, then try the following advice. Remember your favorite place and try to talk to its owner about the choice of staff. Find out from him the details of how to open a cafe. The business plan of his idea is already living within the walls of the institution, and perhaps his advice will save you from financial and emotional disasters. The successful experience of a colleague is always priceless for someone who knows how to learn.
Any owner will tell you that you should not choose employees based on just good looks. Sometimes administrators, like waiters, have to find themselves in very delicate situations where they need to defend the honor of the institution and not lose the client. Here, of course, you need quick wits, resourcefulness. Such a person can make mistakes, but should not let the owner down. The ability to resolve conflicts peacefully is a precious talent, so pay your employees for it when calculating salaries.
A good waiter is also an excellent seller who will be able to offer exactly what the client wants or does not yet know what he wants.
In order for the cafe to be inexpensive, you can invite an already established team there, or at least the backbone of a team that has worked together for quite some time. This will help make the work process quick and harmonious. This is the important nuance that unfavorably distinguishes new establishments from venerable chains.
"Delicious" day
So, when the basic procedures are completed, and you can invite guests, the stage of purchasing food comes. Of course, if you have not invested in advertising and do not expect an influx of visitors on the first day, then you can gradually improve the menu, finalizing the kitchen. And yet you have traveled this path for the sake of success, and the success of the institution is its full house. Food is a perishable commodity, but it is better to stock up on it in excess than to be left with a full hall and empty refrigerators, explaining that you have just been able to open a cafe.
Where to start shopping? This question is worked out quite well in chain coffee shops. They have well-established deliveries with the best suppliers for the network, and when opening a new point, the franchise owner will already have an approximate estimate, telephone numbers for coordinating purchases. You can use this experience on your own, especially if you are going to discover where there is where to gain experience.
"Eatable" budget
A good advantage of large cities like Moscow is the ability to borrow or take part of the equipment for free.
Suppliers can provide free of charge. In addition, venerable firms with deep pockets offer free souvenir accessories to attract customers. Bar mugs, ashtrays and even furniture with logos. All this will be an invaluable contribution to those who are eager to open a cafe inexpensively. Part of the equipment, such as a microwave or a kettle, it is quite possible to bring from home.
If you open a cafe in an average Russian city, then there will be other advantages. There is no need to invest in interior design and diversify the menu every week. You don’t need fabulous advertising and a glamorous image of the institution. This may even scare off visitors who understand the word "comfort" differently than "metropolitan things".
The first major expenses will be advertising, payment wages and food costs. The first months are usually unprofitable, but do not despair if you have already managed to open a cafe. Where to start in this situation is to gut the "financial cushion". This is the amount that is initially budgeted for a similar period. After the company becomes on a flat course, the costs will relate mainly to the repair and renewal of equipment.
In a hurry: how to open a fast food cafe?
If you decide on the type of cafe, then it is worth noting that the demand for fast food is very high.
The fact is that this type of food is suitable for poorer groups of the population due to the low cost of lunch and office workers who snack on the go. This creates a certain blur in the client's portrait, but brings other criteria of the project to the fore.
A fast cafe should be located in a place with high traffic of people. You need to stand out from the competition. To do this, it is enough to open a mini-cafe at least around the corner from the shopping center where the rival is located: the main thing is that the flows of people do not intersect.
From a legal point of view, it takes as much work to open a fancy restaurant as to open a fast food restaurant. But investments in the second will be ten times less. The owner of this business for the most part invests in primitive kitchen equipment and rental space.
The smallest gourmets
Toddlers are also connoisseurs of gourmet cooking. But they value rather something else. How to open a children's cafe in your city and not miscalculate? It should be noted that this is still an unfilled niche in Russia, while in the West there is a children's cafe in every crowded place, and a children's menu in every self-respecting restaurant.
Here, of course, special attention should be paid to the design of the room so that the kids feel comfortable. It is better to invite a designer and consult with animators, because they will arrange holidays and events here. Perhaps you should choose one stylistic line, a fairy tale, an era. The entourage should evoke a feeling of comfort and recognition in children, and fabulousness in their parents.
A good place for a children's restaurant would be where there is a nearby Kindergarten, a clinic for babies or a playground. It is quite enough to make a hall for 60 seats and fill the menu with bizarrely shaped pasta, soups and delicious cereals - with such a base you can already open a cafe.
confectionery business
This is the most fertile ground for investment. To open a diner with one oven, 100 thousand dollars is enough. Therefore, opening a cafe-confectionery is quite simple.
This establishment will delight guests with fresh pastries and a hot drink. By the way, why they come to the confectionery - it's delicious bakery products, and they are good only fresh. Therefore, this type of cafe does not need a cook, but a baker.
The profitability of the business reaches 30% with an investment of 400 thousand dollars.
Confectioneries are very different. These can be art trams at metro stations where you can buy muffins and tea bags. But it can also be a confectionery house with a century of history, where real works of art are made. And people are willing to pay for tasty and beautiful carbohydrates.
