Equipment for the production of cutting boards. From consulting to “carpentry”: how a business coach from the Urals opened the production of end cutting boards

Tatyana Dudaladova is an interior and architectural designer by education. But she did not manage to work in her specialty for so long, because the idea came to open her own business. When the eldest daughter went to Kindergarten, at the first meeting, the teacher asked the parents to make an educational wooden toy for children - a “business board”. Tatyana volunteered to make it herself.

“When we brought the first business board to the kindergarten, all the teachers were surprised by the quality. After that, some groups started ordering from us. Later, I posted a photo on social networks, and those who have small children began to buy educational toys from me. It was with the beards that our wooden production began, ”says the girl.

Tatyana began to deal with cutting boards and wooden utensils in parallel. Front new year holidays She thought about what to give to relatives and friends.

“I had a set of the most common purchased boards from the store and there was a burner that had been waiting for its finest hour for a long time. I drew a drawing, burned it on the board and presented it. Later, my mother showed her friends at work and orders began to arrive through word of mouth, ”the business woman shared.

Tatyana had a lot of doubts whether to open her own business or not: “Does anyone need this?”, “Are there many more works?”. But thanks to her husband, who supported her, she still decided to try. To start the project, she needed an initial investment - about 50 thousand rubles. The main items of expenditure are raw materials (15 thousand rubles), jigsaws (12 thousand rubles) and a milling cutter (18 thousand rubles). At the moment, most of the funds are spent on the constant updating of the tool due to the large flow of orders.

“Wood in Chelyabinsk is mainly birch and pine, but we do not work with such material, because it is very soft and not suitable for cutting. We buy raw materials in Chelyabinsk, but they bring them to the city from other countries. There are firms that deal with elite varieties of hardwood,” shared Tatatya Dudaladova.

Now over the creation of wooden utensils and cutting boards in the workshop, which is located in the suburbs of Chelyabinsk, three people work: Tatyana, her father and husband.

“I draw the shape of the products, they cut it out, polish it and give me the almost finished product for decoration. After applying the pattern, I cover the dishes with oil, wax, ”says the girl.

According to her, business with a family is an advantage, and the entrepreneur does not have any special problems. Sometimes there are cases when disputes begin around some production points, but they are easily resolved.

Despite the fact that her business started only a year and a half ago, Tatyana already notes that all the costs have paid off and the business is developing successfully. In June alone, the family had to make 200 products for various markets (fairs with goods handmade. - Approx. ed.). A distinctive feature of her business, the entrepreneur considers individual approach– dishes can be made in any shape based on the wishes of customers.

“Customers appreciate our work because I can draw any picture for them and write an individual inscription at will. As a rule, these are words or phrases that are important for them, family jokes, drawings that are understandable only to a narrow circle of people. In addition, I consider our own production to be an advantage - we have many opportunities for making unusual dishes, and this is very attractive to buyers, ”describes competitive advantages Tatyana Dudaladova.

Tatyana's business is already generating a steady income, but, nevertheless, the entrepreneur faces difficulties. One of these “challenges” for the girl was to draw attention to her product and search for distribution channels. She decided to promote products through social media and various markets. Now KronaTree has over 3,000 followers on Instagram.

“Through Instagram we send orders all over Russia, and in the markets our products are bought mainly by Chelyabinsk residents and guests of the city. The main buyers are residents of St. Petersburg and Moscow, - the girl says. - Some of our products "live" in Italy, the Czech Republic, Lithuania. It’s very nice to stumble across social networks on your dishes, which people use somewhere in another part of the world, ”says Tatiana Dudaladova.

Tatyana wants to provide cutting boards made of oak, ash, walnut and beech not only in Chelyabinsk, but also in the country. With several companies, the business woman is now negotiating deliveries. In the future, the entrepreneur plans to launch the production of furniture from solid wood.

“Our task is to expand production and, in addition to kitchen utensils, we plan to manufacture designer solid wood furniture for home and office,” Tatyana Dudaladova shared her plans.

A plastic board can have two side segments in addition to the handle. They will usually be laid out in a board format. But they will also have the property of being fixed to rise (vertically), thereby forming the “scoop” format. That is, the hostess cuts vegetables, then raises the sides - and easily carries the sliced ​​\u200b\u200bto the right place, without fear of it spilling out from all sides.

It is also worth pointing out in advertising that the edge of an ordinary board most often does not fit in the pan in width, which creates the danger of the sliced ​​\u200b\u200bleaving out of the pan. But a board halved by raising the sides is guaranteed to “go” into the upper part of even a narrow saucepan.

Material in this and subsequent inventions in mass production - half a dollar. The selling price, which does not limit the high shaft of sales, can be as high as $3 per copy.

Cutting board that folds into a mini colander

Another promising folding option is a board that folds into a mini-colander to rinse the chopped. The scheme is obvious from the three photos

Cutting board with drawer

The pull-out compartment is convenient both for removing peelings or the first portion of vegetables when cutting - and for storing knives.

Colander with board

It is appropriate to produce a device - a mini-table 20x10 centimeters on four low (a couple of centimeters) strong legs, the right half of which is a shallow colander, and the left half is a cutting board. They put a couple of apples in a colander, washed them, and immediately cut them on the same device.

The idea was suggested to us by the following photo (but on it you will see only a pathetic semblance of our elegant solution):

Foldable hot stand

Stand for hot when not in use does not take up extra space. Therefore, the idea that is obvious from the figure will find demand:

Tea bag storage

Tea bags and instant coffee are present in the kitchen of virtually every urban family. It is appropriate to make storages for them - moreover, there are two types: for their mass daily storage in a closet or on a table, as well as an elegant mini-device for a few of them on the table:

Salt and pepper shaker in the shape of a fairy wand

Manual juicers

Juicers of the simplest kind consist of a mini bowl and a stick inside. Press half of the fruit (most convenient - citrus fruits) on the stick - the juice flows into the bowl. Instead of a bowl, there may be a scoop with slots (to drip into a glass). Finally, instead of a bowl, there may be a funnel for a bottle - there are, after all, lovers of dripping lemon juice into plain water.

Knife for chopping herbs

Moon-shaped knife with two-three-four blades at an equal distance - and with a handle connecting the ends of the "moon"

Multi-colored nozzles on the bases of glasses and glasses

Nozzles allow you not to confuse where whose wine is, and also make the meal bright. Demand is secured. Extremely cheap to manufacture

Sugar spoon, the size and shape of a “half a teaspoon”

Spoon with a clip on the handle

Creative design of other kitchen appliances

Stand for detergent dispenser and sponge

Detergent owners in our time use without fail together with a washcloth-sponge. Accordingly, there will be a great demand for a two-piece organizer - a beautiful mini-basket for a sponge (their parameters are more or less standard) and an elegant dispenser vessel for pouring detergent into it - in the same style, inserted on a single plane next to a mini-basket or even non-removable, as in this photo:

A triune organizer is also possible - also with a vessel for bulk products.

Nozzle-narrower for the neck of a wine bottle

The width of the neck of a wine bottle is determined by the diameter of the cork. But with such a diameter and thickness of the neck from a freshly opened bottle, without proper dexterity, it drips (past the glasses) mercilessly. Therefore, the constrictor nozzle - the sleeve configuration of which, with a narrow opening, will allow you to aim the stream exactly as intended - would have won great respect and demand from housewives.

For manufacturers: materials here for five cents, you can sell at retail for half a dollar-dollar.

Butter dish divided by blade walls

Frozen butter is difficult to start cutting. Therefore, oilers should be made by strengthening a series of vertical folding or retractable blade walls at their bottom with a step of several millimeters. The slightly heated oil brought from the store is “mounted” on all these blades (it is necessary to attach a stop plate to the oiler to press down the oil) - and it turns out to be crossed onto the plates. When necessary, remove the extreme oil plate with a knife, fold back or remove the blade wall behind it - and the next plate opens.

Straw for several glasses

A device from the category of table curiosities - but very cute: a straw straw that allows you to draw liquids from two or more vessels with liquids, thereby creating fusion cocktails right "in the air" between the vessels and the mouth.

No less amusing is the variant of such a straw, designed also for two drinkers, with intersections, so to speak, of straw pipelines (here the game “who will draw in more is possible here”). Demand can be huge - but the material here is frankly cheap and the production is simple.

The site also offers startup founders to produce such kitchen accessories:

  • ring knife for peeling oranges.
  • sealed goggles to protect against onion fumes when cutting it;
  • non-spill lids for wine glasses;
  • cake plate with transport markings around the circumference;
  • plastic container for boiling broken eggs (eggs without shell);
  • cutlery connected to each other in the Lego way;
  • stand for cutlery with a source of antibacterial radiation at the bottom;

Andrei Muntean has always loved to work with wood, and worked in banks. When his banking career came to an end, he turned his hobby into a business - he promotes his MTM wood cutting boards on YouTube and sells them all over the world.

Andrei Muntyan (Photo: personal archive)

“Sometimes I wake up at night and realize that an idea for a new board model has come to my mind,” says Andrei Muntyan. — In the morning I sit down at the computer, draw the construction and design, do all the calculations, then I go to the workshop and do it. It gives me special pleasure.”

Muntyan, 56, an economist by training, is a well-known banker in Izhevsk. Since the 1990s, he created banks and managed credit institutions: he was a member of the board of Bystrobank, Mobilbank, etc. However, it was not possible to create a large federal banking holding, and in the early 2010s it became clear that the days of local credit institutions were numbered: assets were causing losses . Muntean began to sell shares to larger financial institutions and withdraw from the boards of controlled banks. He was the last to leave the post of president of Mobilbank in January 2012 (assets amounted to 1.25 billion rubles as of July 2012, according to SPARK), shortly after that, bankruptcy proceedings began in the bank.

“At some point, I firmly understood that enough was enough, it was necessary to change the field of activity,” recalls the ex-banker. - I already earned money for a living and wanted to do what I really like. Plus, I wanted to spend more time with my family, with children.

Andrej Muntyan, together with his father, was engaged in carpentry as a child, then he built himself a country house and a carpentry workshop of 140 square meters nearby. m. “My dream was to work with wood. I tried to make end cutting boards from different breeds and I liked it,” says Muntean.

Correct board

An end cutting board is a board whose fibers, unlike a conventional cutting board, are perpendicular to the cutting surface. To make such a board, a wooden block is sawn into small pieces, and then glued with the side faces to each other. The board is stronger than usual. In addition, beautiful patterns can be laid out from the bars. They make end boards from valuable types of wood - oak, ash, maple, walnut and others. They are much more expensive than regular ones. For example, MTM wood products in an online store are sold at prices ranging from 4,000 to 28,000 rubles, while in supermarkets, the cost of ordinary wooden cutting boards starts from several hundred rubles.

YouTube, 3D and boards

At first, Andrey Muntyan made boards for friends and acquaintances and studied the market - he looked on the Internet to see if such a product was offered in Russia and abroad, if there was a demand for it. It turned out that end boards are very popular in the US, Canada and other English-speaking countries. Assuming that this trend would soon come to Russia, in 2010, with the help of his son Vasily, Muntyan created the site mtmwood.com, purchased wood (oak, beech, ash, walnut, etc.) and special equipment (planer, cutting, thicknessing and grinding machines). Independently learned to work in SketchUp, CorelDRAW and Adobe Photoshop. The total investment in launching your business amounted to about 5.1 million rubles: 3 million rubles. cost the construction of the workshop, another 2.1 million rubles. was spent on equipment and the first batch of wood.

It quickly became clear that the former banker bought himself an expensive toy - sales of end cutting boards through the site at first amounted to three or four pieces per month. “I was faced with the fact that there was simply no demand for this product in Russia. In the West, the product was distributed, but in our country, people still did not understand what end boards were, ”admits Andrei Muntyan. There was no question of profit, so the entrepreneur continued to spend savings, and in his spare time from fulfilling orders, he experimented with promoting his products.


It soon became clear that conventional advertising did not bring results. “The promotion of such a product works very poorly,” explains Muntyan. — We had experience of online and offline advertising, it aroused some interest, but did not lead to sales growth. I decided to take the radical step of showing how I make cutting boards on YouTube so that people understand how it works and can repeat if they want.”

In the summer of 2012, the entrepreneur created the mtmwood YouTube channel. I did my own video shooting and editing. At first, the number of views was minimal. Then Muntean came up with an original and visually more attractive solution. In 2013, he developed several options for end cutting boards with 3D effect- the bars are laid out in such a way that there is an illusion of three-dimensional space on the front surface. It was these board models that aroused the greatest interest of the foreign audience, and the number of subscribers began to grow rapidly.

“On YouTube, you can only break through if you show something new - something that you developed yourself and that others do not show. On my channel, this new thing is 3D boards. At first, the Americans paid attention to them, and then the Russians began to look at them,” says Muntyan. He commented on his work in Russian, and then wrote English subtitles for the video. I liked this content - now the channel has 288 thousand subscribers, 73% of whom live outside of Russia, best videos collect more than 3 million views.

There are many channels on YouTube dedicated to needlework, but its female forms predominate - knitting, embroidery, sewing, etc., as well as channels dedicated to solving everyday problems or decorating rooms, clothes. The Izhevsk banker became one of the first cabinetmakers in the Russian-language segment of YouTube, he gained several followers. “Andrei Muntyan is the founder of the “butt movement” in our country. I consider him my sensei, who inspired me and taught me a lot remotely thanks to the YouTube channel,” says Mikhail Zernin, founder of Zernin Handcrafted, a Yekaterinburg-based cutting board company.

The growth of popularity on the Internet was reflected in sales. In 2014, the annual revenue of MTM wood reached 4 million rubles. (profit - about 15%) - most of the customers were from the USA, but orders were also received from Europe, Brazil, Australia and South Africa. Goods are sent to customers using Russian Post and international delivery services.

MTM wood in numbers

337 boards was made in January 2017

200% is the average markup on the product

3-4 days goes to the manufacture of one board

10 thousand rublesaverage check at the end of 2017

28 thousand rubles is the most expensive board with a 3D effect

Source: company data

Own board

Often, when ordering, customers asked about the possibility of changing the design or making a board with an individual pattern from the type of wood they had chosen. It became clear that we need to use another growing trend - customization. Andrey's son Vasily Muntyan is developing the Custom Shirt project, an online studio that sews shirts according to individual measurements and customer requirements; last year, his company's revenue reached 50 million rubles. with a profitability of about 8%. Why not try the same trick with cutting boards?

“There were often requests to make a cutting board with an inscription like “Mom, happy birthday” or with the logo of a football team,” says Andrei Muntyan. “We felt that this could be a new, more marginal line of business.” But to make individual drawings and inscriptions, a special engraving machine was needed. milling machine- the purchase of a CNC-STEP machine tool cost Muntyan 500 thousand rubles.


Andrei Muntyan (Photo: personal archive)

The entrepreneur did not regret the acquisition: in 2015, the flow of MTM wood orders became stable. The entrepreneur registered MTM WOOD LLC (before that he worked through the legal entity of the son of Business Start LLC). Videos of making end cutting boards with custom designs, such as the Manchester United logo for a football fan, have attracted new subscribers to the YouTube channel.

In 2017, Internet popularity brought unexpected results. Representatives of Systec approached Andrei Muntyan and offered to supply the entrepreneur with a powerful engraving and milling machine if the company logo is sometimes visible in the frame, and a link to its website appears in the description of the YouTube channel. The entrepreneur agreed - he received for free modern equipment, which allows you to apply complex drawings.

To diversify the offer, Muntean added chessboards and wooden decor items to the MTM wood assortment - plates, dishes, caskets, vases, knife holders, etc. But if chessboards began to be in demand, decorative items were practically not ordered. “Now, looking back, I admit some of my mistakes,” says the entrepreneur. “It was not worth spending time developing new products that are not in demand, you should have focused on what you can do better than others - on the boards.”

In 2017, the annual turnover of MTM wood doubled and reached 10.8 million rubles, profit - 1.3 million rubles. The company's revenue for January 2018 amounted to about 1.2 million rubles, profit - about 15%. Most of the revenue comes from the sale of custom-designed cutting boards, but standard cutting boards lead the way in terms of orders: they are three to four times cheaper than custom cut boards.


The main expenses of MTM wood are the purchase of sawn timber from the companies Woodstock, Durapan HV, etc. More than 50% of the proceeds go to them. Now two people work in MTM wood: Muntyan himself and his assistant. Hire more people and the entrepreneur does not want to put the production of running models on stream in principle. The volume of orders sometimes exceeds the production capacity, then the entrepreneur simply raises prices: “When I see that everything is sold out and we cannot cope with orders, I raise prices, and when I see that demand is falling, I lower it.” Most customers come to mtmwood from YouTube, but foreigners now bring in only about a third of the revenue. The problem is that overseas marketing is heavily constrained by transportation costs, taxes, customs fees. The boards are heavy, and order inexpensive models up to 10 thousand rubles. there is no point, complains Muntean. Therefore, as a rule, foreigners order either cutting boards with personalized inscriptions or logos, or with complex 3D drawings, the price tag for which in the online store exceeds 20 thousand rubles.


“I understand perfectly well that 99% of people on the planet will use plastic boards, wash them in dishwasher and they will be happy. Quality end boards are a small market, but they can grow because I have 7.6 billion potential buyers in front of me. If 1% of them are interested, and 0.01% buys, this is already a lot of money,” says Andrei Muntyan.

View from the outside

“The market is small but growing”

Mikhail Zernin, founder of the Yekaterinburg-based cutting board company Zernin Handcrafted

“From my point of view, the market for end cutting boards is still gaining momentum. There is demand, but only from customers who already know what it is. There are few manufacturers, especially if you take the segment of boards customized for the client (with drawings, inscriptions, etc.). It is difficult to make this product mass-produced due to the impossibility of automating many production processes, so it is unlikely that he will be interested retail chains. Andrei Muntyan was one of the first in the country to start producing and promoting this product. And now he has no competitors - both in terms of craftsmanship, and in terms of doing business, and in terms of income. MTM wood is a strong brand, the quality of which I strive for myself.”

"Cutting boards are the #1 home product in the US"

Yana Osmanova, founder of the brand of dishes and home decor FUGA

“The kitchen utensils market in Russia is actively developing. By comparison, in the US, cutting boards are the number one selling home goods. In Russia, in the mass market, functionality, durability, and reliability are more important than uniqueness. But I think that gradually, as the market becomes saturated, the situation will change, the popularity of products with individual design will grow, which will allow manufacturers to expand their range and strengthen their positions. Now the demand for cutting boards in our company is quite high: it accounts for approximately 40-50% of sales of the entire range.”

“The company has very non-budget solutions”

Ivan Kukkoev, co-founder of the A-Fabrik kitchen utensils company

“Wooden end cutting boards are definitely in demand right now, but this is a very niche custom product that is created for an interested paying consumer. MTM wood feels very good in this niche. But I think when opening a business in this area, one must take into account the risks associated with the complex structure of raw material supplies. MTM wood is constantly looking for new types of wood in limited quantities. For this reason, the company may be perceived by suppliers as a small consumer, which affects the price. At the same time, this is offset by the final cost of the product: the company has very low-budget solutions. We do not and will not compete with MTM wood. If we made end cutting boards, they would cost a lot less. But it would be one serial model, there would be no talk of any individualization.

* Calculations use average data for Russia

Starting investments:

from 200 000 ₽

Required area:

Today, carpentry workshops are becoming a rarity, so before starting your own business in this direction, you should seriously think about what products you can offer the market.

A carpentry workshop is a business that can become not only your hobby or means of earning money, but also a vocation. The very thing that brings both material and spiritual satisfaction, at the same time pleasing the soul and pocket. But for such a happy combination, you will have to try very, very hard. In this article, we will not talk about creating a large carpentry shop, but we will limit ourselves to topical tips for opening a small workshop at home “for one” with the prospect of turning self-employment into something more.

Pros and cons of carpentry as a business

Advantages

disadvantages

    carpentry business refers to the so-called business “on the ground”: workshops open on their own plots, in garages, sheds and so on. You work at home, and at home, as they say, the walls help;

    such material as wood will always be in demand even in the era of the superpopularity of plastic. This is a natural and eco-friendly material that people have associated with home comfort for centuries and remains so even now. Moreover, many things are still impossible to make from anything other than wood;

    the carpentry business has low costs relative to many other types of business;

    joinery involves a wide range of products that you can produce. And this means that you can always switch to the production of other types of wooden products and choose a new niche, if they suddenly become unpopular, and market conditions change;

    carpentry business is a certain freedom in the matter of pricing. Wooden products can cost both a penny and hundreds of thousands of rubles. It all depends on your level of skill and ability to sell your products expensively.

    a carpentry shop cannot exist without a master. This is the type of business where you will need to invest yourself and all your strength - the complete opposite of the modern so-called methods of “passive income”;

    as in any business “for one”, everything is limited by your physical strength and time. Often, many people, coming from work for hire, are disappointed and understand that “business for yourself” is not when you work when you want, but when you work always;

    It is no secret that carpentry workshops today are a dying business. The reason for this - large factories, which produce products cheaper and present them in large construction and furniture stores and hypermarkets;

    carpentry workshops for one master usually do not have any permanent and at the same time large orders, so it takes a lot of time to form a client base, fulfill small orders;

    in carpentry, the risks of industrial injuries are high. Severed fingers and severe cuts are common;

    the financial return on the effort expended in most cases does not justify itself. Most single workshops, for various reasons (unclaimed assortment, incorrect pricing policy, inability to sell and find a client) cannot build a business in such a way that it brings them a constant and high income.

The first thing to start with carpentry business, this is the presence of hands and the desire to create something with these hands. People who are going to open a carpentry workshop, and even more so, make money on it, should focus on improving skills. But before seriously embarking on the issues of arranging the premises and equipping it with equipment, you need at least in general terms deal with the current market situation. Approaching carpentry as a business differs from approaching it as a hobby in three ways. This is a rational and deeply thought-out approach to the choice of specialization, the quality of work and methods of promotion.

The first thing to start with is the question of what exactly you will produce. Wood is a material with an endless number of uses. To get started, look at what small carpentry shops specialize in today, that is, your future competitors, and how they are doing.

Regarding the choice of assortment, carpentry workshops usually have two options: broad specialization or narrow specialization. In the first case, the emphasis is on quantity (more customers, more assortment, more choice), in the second - on quality (narrow assortment, high quality performance, narrow audience). In other words, if you learn how to create many different wood products, you will be able to offer them to more people, and by focusing on one or two products, it will be easier for you to improve your skills and create exclusive products.

What goods can carpentry workshops produce:

    doors/windows. The most obvious solution for a carpentry shop is to create doors and window units that everyone needs and earn extra money by installing them. The problem is that doors and windows have long been actively “stamped” by large manufacturers, and the market today is very saturated. In most cases, it is useless to compete with carpentry factories. The price for these products will still be cheaper, and it has become difficult to surprise the customer with anything.


    stairs. Stairs give more space for creative thought. Unlike doors and windows, a carpentry workshop that specializes in stairs has the opportunity to offer original sizes, unusual shapes, unusual species, and a unique execution in general. However, there are already many companies on the market that create stairs and have achieved a high level of skill in their business, and it will be very difficult to catch up with them from scratch.


    Furniture. With furniture, the situation is about the same as with the first two categories. Now on the market there is a huge amount of furniture for every taste and budget. Thanks to such hypermarkets as Castorama, Leroy Merlin, Ikea, furniture is becoming more and more affordable and mass-produced. However, even the variety that is on the market leaves many opportunities for creating an exclusive range that is not found in stores. A small workshop can rely on the original range, offering tables, chairs, chests of drawers, cabinets, armchairs and more from expensive types of wood and with an unusual design.


    Small goods. This is a wide category of goods, which is united by one quality - the size. Here we mean souvenirs, and all kinds of gift kitchen sets with cutting boards, spatulas and rolling pins, and frames with baguettes, and board games, wooden toys ( unusual ideas wooden toys can be seen) and so on. If, say, in jewelry, size does not matter, then in carpentry everything is different. Even for an author's wooden product made from expensive wood big income you won’t help out, since the price of 1500-2000 rubles will seem excessively high to the buyer. An ordinary consumer will always have an alternative in the form of a plastic product at a price 5-10 times cheaper. Connoisseurs of original art will always have to be mined with great difficulty. Therefore, before you decide to manufacture wooden toys, pipes, salt shakers, ashtrays, cutting or gingerbread boards and other things, think about whether you can regularly produce and sell at least 50 of these small products in order to receive at least 50 thousand for them. .rubles Or is it better to make one chest of drawers in the same time and sell it for the same money?


How best to position your products today

The second issue, which is also better to think about in advance, is the question of the unique selling proposition and the question of quality. To make your products different from what the mass market offers, first of all pay attention to the material. First, what kind of tree will it be? What colors and consumables will you use? What will be the design of your products?


*according to Yandex Wordstat as of 09/12/2018

Professional kit for creating business ideas

trending product 2019..

If we talk about the furniture segment, then according to search queries, the most popular wood for it is pine. In popularity, it is almost five times ahead of oak. At the same time, experienced carpenters and carpenters advise not to be deceived by pine. First, well-dried pine is hard to find. The properties of this wood are such that it is difficult to paint well, leaves a lot of dirt on the tools, and as a result, leads to costs.


*according to Yandex Wordstat as of 09/11/2018.

Secondly, products from the most popular wood have a price corresponding to their mass character. Let's say teak furniture will cost several times more than pine furniture. That is, by choosing an unusual material, you can significantly increase the profitable component, which is included in the price of the finished product.

One way or another, the quality of your furniture products will depend on the components. You can work along the path of maximizing cost reduction by purchasing cheap components from China, or give preference to more expensive but reliable suppliers of accessories. The recognized leaders in the quality of accessories are Austrian, German and Italian manufacturers of accessories that have representative offices in Russia and actively promote their products.

Representatives of the carpentry business are increasingly becoming supporters of the fact that today handmade products need to be positioned expensively. The situation on the market has changed diametrically. If earlier everything that was produced by carpenters was bought with hands and feet, and there was a constant demand for carpentry work, now, in order to survive, work for quality, not quantity. As in many other areas of business, today's carpenters are increasingly required to master sales and marketing.


*according to Google Trends

The peculiarity of the carpentry business is that no one will tell you exactly what price should be charged for a table, chair or bedside table, because there are no average prices in the carpentry business. The modern approach is as follows: you count the cost of the spent material, paints, varnishes and components, and then multiply the received several times. And exactly how much depends on how expensive the master positions himself and on the level of his skill. As a rule, a mark-up of 100% does not justify itself, today a much higher price can and should be charged for manual labor.

What kind of space is needed for a carpentry shop

Let's return to more traditional questions related directly to the opening of the workshop. To accommodate a small carpentry workshop, a room of 50-60 square meters is best suited. meters. The rent of such premises will cost about 20 thousand rubles per month.

Average rent per rent industrial premises in Russia, rub.*

Premises 50-60 sq. m

Premises 70-80 sq. m.

*according to the analysis of Avito ads on 09/12/2018

Of course, not everyone can afford to rent, especially at the start. Therefore, most often carpentry workshops are opened at home, using sheds, garages or basements for these purposes.

Ready-made ideas for your business

When choosing an area, first of all, you need to consider the length of the room. If you are engaged in the manufacture of door and window frames, then the length of the room should not be less than four meters. Inside the workshop should be warm and dry, because wood is afraid of moisture. When furnishing the room, do not forget that you need even floors, as the machines must be stable.

For uninterrupted operation, it is desirable to supply the workshop room with three-phase electricity. In the event that the workshop room is built of wood, the wiring must be laid in wires or corrugated pipes, and sockets and equipment must be grounded.

If the workshop is located close to housing, take care of the soundproofing of the walls and doors. It is desirable that the windows face the direction where there are no residential buildings. It is also necessary to comply with fire safety requirements. The inner lining of carpentry is usually treated with flame retardants, which prevent fire. It is advisable to have a powder fire extinguisher in the building, or at least a bucket of sand in case of ignition of electrical appliances.

Ready-made ideas for your business

Many workshops do not pay much attention to ventilation. However, without flow fresh air in the workshop you are doomed to the constant inhalation of wood dust. And this threatens with certain health problems, which you can easily find out from the Internet.


What equipment is needed for a carpentry shop

The issue of equipment is one of the most difficult in planning a carpentry workshop. It should be borne in mind that there is no universal and generally accepted list for a carpentry workshop. The choice of equipment depends on a large number of variables: on what exactly is produced in the workshop, on the area of ​​\u200b\u200bthe room, production volumes, the experience of the master, and so on.

Therefore, you only have the desire to create wooden products, say your own furniture, and you only have experience in making simple products that do not require any special tools (tables, simple shelves, stools, etc.). In this case, you should not start with the purchase of serious units and machines, the purpose of which you do not yet have a clear idea, but with the purchase of the most basic set. Conventionally, it can be divided into four groups.

The minimum basic set of tools that will allow you to create simple furniture

Hand tool

Tooling and expendable materials

Measuring instruments

power tool

Hand saw for wood and metal

Roulette 3-5 meters

screwdriver

Jointers and hand planers

Clamps

Ruler metal 50-100 cm

Hammer drill

Mallet with a rubber or wooden striker

Forstner drill bits for blind holes with a flat bottom

Metal square, side 30 cm.

Electric jigsaw

Claw hammer

Drills for metal with a diameter of 2 to 10 mm in increments of 0.5 to 1 mm

Level 50-60 cm

Belt sander

Wood chisels (set)

Drills for wood with a diameter of 2 to 12 mm



Straight and Phillips screwdrivers (set)

Carbide tipped drills

Furniture stapler

Screwdriver bits (set)

Pliers

Marker or pencil

Shoe knife


Adjustable wrench

If you don’t spend money on buying a workbench, but assemble it manually, then 30-40 thousand rubles will be enough to buy such a set. With a wider range of screwdrivers and electric jigsaws, of course, you can’t do it anymore, the list will expand significantly, and it will take at least 200 thousand rubles to equip the workshop, with the purchase of a good milling machine - more than 300 thousand rubles.

An approximate list of equipment for a small carpentry shop

Here are some guidelines for purchasing and using equipment that carpentry shop owners advise you to follow:

    The price of equipment should correspond to the level of development of your business. Many inexperienced craftsmen are tempted to spend money on overpriced equipment that doesn't match their level of development and needs, and doesn't provide any significant speed/quality benefits. It must be remembered that expensive equipment of elite brands is always less liquid than cheap and “folk” ones. It is also more expensive to maintain and harder to sell. Therefore, for starters, it is better to get by with the most proven devices. For example, if your products do not have a large length, the so-called molding, it makes little sense to necessarily purchase a milling machine for 100 thousand rubles or more. To begin with, it is better to get by with a manual router, which can do almost the same thing, but will cost several times cheaper.

    Strive for equipment versatility. You should not unnecessarily fork out for those types of equipment that can be replaced or that will stand idle for no reason. For example, spending money on a plunge-cut saw with a guide bar when there are cheaper and more versatile circular tables. Even if you need to spread the sheet, it is easier and faster to use the services of companies that own panel saws, which can at a low price and with more high quality unravel the sheet.

    Acquire new equipment gradually or with large orders. The smartest thing to think about is purchasing new equipment as you grow in skill and after large orders. The rest of the time, you should try to gradually set aside a small share of the profits for depreciation costs, and from them to purchase new machines.

    Observe the principles of priority when arranging equipment. If drilling and turning machines are placed near the workbench, then the grinders are placed at some distance from the workplace. In addition, at good master everything should always be at hand, so the workbench usually has cabinets, shelving and hanging shelves.

    Don't forget about safety. No matter how safe and familiar the work process may seem, have a first aid kit nearby with a first aid kit. Also use safety goggles and thick clothing. Work with buttoned sleeves, if the hair is long, hide it in a headdress.

    Don't make a fuss. When arranging the premises, keep in mind the purchase of new machines in the future. Ideally, the free space should be twice the space for the machines. Lack of space can disrupt technological process. The work plane must be approached from several sides. Also, do not turn the room into a warehouse: the tree should go into circulation, and not wallow in the corners.



Do I need to hire workers in the carpentry shop

At the initial stage, while the volumes are small, it is easier and faster for the master to act alone. However, this does not mean that no hired force will ever come in handy for you. Joiners usually require assistants for rough work or apprentices. They may carry planks, planer, remove shavings and debris, or perform other simple duties. As work force usually used are teenagers who are looking for a part-time job in the summer or youth.

It is worth noting that carpenters with experience are usually in no hurry to grow a full-fledged replacement for themselves. And their fears are understandable: there is a great risk of growing a competitor out of a student who can win over customers. Therefore, often the case is limited to auxiliary workers with contractual wages.

Please note that the average salary of a carpenter in Russia at the time of writing is about 38 thousand rubles, in Moscow and St. Petersburg - about 54.5 thousand rubles. Therefore, if you are sure that the net income will not differ much from these figures, think again about the advisability of opening your own workshop. Today the word "business" is very popular, but with such low turnover, working for hire will have much more advantages compared to independent sailing. In this case, it is wiser to continue to engage in the production of wooden products in the format of a part-time job and a hobby, gradually gaining experience and a client base.

The average level of salaries for the professions “carpenter/carpenter”, “assistant carpenter/carpenter”, rub.

*according to announcements on the Avito website on 09/12/2018

If you have the idea to open a carpentry workshop, but at the same time you are not going to work in it yourself, then the chances of finding a free carpenter who will work for you are close to zero. All craftsmen with experience, as a rule, are attached and have a good income, and craftsmen “worse and cheaper” often abuse alcohol or have experience of staying in places not so remote and, let’s say, lost to society. In this case, it will be easier and more rational for you to place your orders with existing workshops and pay for their work, and then sell the finished product.

We continue to talk about people who, despite economic difficulties, take risks and create, albeit small, but their own own business. Earlier we wrote about the lawyer Svetlana Korabel, who bought a farm in the region and. Also our hero was a DOSAAF teacher from Verkhnyaya Pyshma, who. The history of businessmen-blacksmiths who are also curious.

We learned about the hero of our today's publication thanks to Facebook. Just before the New Year, photos of joyful people with end cutting boards began to appear more and more often. Then it was completely incomprehensible what it was, but the price - from 2 to 6 thousand rubles - surprised and intrigued.

They are made by Mikhail Zernin. Looking at his photo, you might think that he is a middle manager, if not an executive. But no, he's a carpenter.

But until the summer of last year, Mikhail, like his wife, worked in the field of HR and was engaged in corporate training. For about four years they lived in Moscow, because the wife was offered a good position, and Mikhail got a good job. However, they immediately decided that they were in Moscow temporarily in order to earn money for an apartment.


When I returned to Yekaterinburg in 2014, I found a job similar to the one in Moscow. But somehow it quickly came to the realization that I was no longer interested. Moreover, I got into a company that worked according to the old principles. As a result, I quit, - Mikhail recalls.

For a while, Michael simply did not know what to do. This is the process of finding yourself. But it was necessary to earn something, and therefore he took up freelancing - once or twice a month he conducted training, and the rest of the time he was free.


My brother makes stairs out of wood in his workshop in Sukhoi Log. And I saw a bunch of improvers on the Internet - various business card holders, phone holders - made of wood and decided to try to make them, - says Mikhail.

We communicate with him in the workshop, which is located in the basement of the Yekaterinburg Art Fund on Onufriev Street. In fact, there is a carpentry coworking here (we have one, it turns out), where people can come to work with their hands.


February 2016 was a turning point for Mikhail. One of his friends sent him a link to a video on how to make end cutting boards. And he asked me to make one for him.

Still, we will tell you what an end cutting board is. Its main difference from the standard one is that the wood fibers are located perpendicular to the cut surface, and the knife blade, as it were, pushes the fibers apart. When using a regular board, the knife simply cuts the fibers and because of this quickly becomes dull.


When I made some boards, I posted the photos on Facebook. As a business coach, I'm used to getting feedback. As a result, I received a lot of “Wow!” comments, and some asked me to do the same for them. This inspired me to continue,” Mikhail explains.

Mikhail made the first board for sale in March 2016. Its cost was determined quite simply - the cost of materials and the road to the brother's carpentry workshop, as well as an extra charge of 20–30% (although in carpentry it usually amounts to hundreds of percent). As a result, 6,900 rubles came out for a large American walnut and ash board.


For comparison, an ordinary cutting board costs from 500 rubles, and quite a high-quality one - from 1000 rubles. However, end boards are, in principle, much more expensive - on bulletin boards in Yekaterinburg, you can find options for 4-6 thousand rubles. One of the market leaders is the manufacturer from Izhevsk MTM Wood - they have the cost of some options reaches 22 thousand rubles. Such a high price is associated not only with a large amount of manual labor and the duration of the manufacturing process, but also with the cost of materials - rare wood species cost up to 400 thousand rubles per cubic meter.


At the same time, Mikhail continued to engage in training, since the hobby could not feed his family yet.

I spent the last trainings without much pleasure. Although before I was lit by the work. At some point, I realized that it was time to finish - in the summer of 2016 I conducted the last training, - Mikhail recalls.

By that time, the hobby was gradually gaining momentum - he made five to seven boards a month. But with an average check of 4-5 thousand rubles, the amount was not very large.


Despite this, Mikhail decides to take a radical step - he sells his Renault for 500 thousand. Part of the money was immediately invested in the purchase of machines: drum grinding (about 50 thousand), band saw(also for 50 thousand), CNC milling machine tool (150 thousand). Plus, he uses the equipment that is in the carpentry coworking.

In order to sell boards, Mikhail created a shop on the Masters Fair resource, where similar craftsmen exhibit their products. But there were no sales. Mikhail attracts most of his Russian clients through Facebook.


Much better sales went on the American site Etsy.com. The first board was sold there only seven months later, but now customers come from there regularly.

Approximately 70% of sales are accounted for by Russian buyers, and 30% - by foreign (more often - the United States). Prices are somewhat different: for example, for Russians, a board costs 6,500 rubles, and for foreigners - $ 150. The difference is explained by the commissions of the Internet site where the goods are displayed, as well as the cost of delivery.


Mikhail does not regret radical changes in his life.

Every day I have the feeling that it was not for nothing that I changed the scope of my activity so drastically. Especially when I look at the world map, where I mark the cities where my boards were bought from. So far, there are 58 such points, - says Mikhail. - Now the boards feed me and my family. December turned out to be very good - more than 20 pieces were made and sold. Managed to earn and grow the base.

In such a production, word of mouth is important for promotion - people like Mikhail's boards, they write about it on social networks, tell their friends, and, as a result, new customers appear. By the way, Mikhail also came up with the name thanks to Facebook.

Initially, it was Handcraftedgift, which means handmade gifts. But at one of the exhibitions, the presenter simply could not pronounce it. Then I decided to announce a contest on my page, - said Mikhail.

This is how the Zernin handcrafted brand appeared. In principle, a completely logical step - with his last name, Mikhail guarantees quality.


If we talk about income from such an unusual business, then a decent profit appeared only in November. The best was December, when we managed to sell more than 20 boards. Mikhail says that this is just the level to normally provide for his family. But even in this case, the income will be less than, for example, it was in Moscow.

Michael takes it easy. Now he is 34 years old. He admits that he makes plans for a maximum of a year. For example, he plans to try to make a table using end technology, to launch the production of chess boards (a couple of pieces already existed). However, he expects that in five years he will be engaged in carpentry production. It's great when a hobby becomes a source of income.

If you are also doing interesting business, production, then write about it to Sergey Panin by mail [email protected] website or in any of the messengers by phone +79193707070.